Bangalore, April 19: Rural Development and Panchayat Raj (RDPR) Minister Jagadish Shettar launched the Karnataka State Rural Livelihood Mission (KSRLM), aimed at enhancing livelihood opportunities of the rural poor, on Wednesday.
Inaugurating the new office for the project, Shettar said the programme was part of the National Rural Livelihood Mission (NRLM) and goes by the name ‘Sanjeevini’ in the State. He said the Swarnajayanti Gram Swarozgar Yojana launched in 1999 - focusing on self employment programmes through self mobilisation of the poor into groups - had not succeeded in alleviating poverty. Hence, NRLM had been started.
Shettar said ‘Sanjeevini’ focuses on three aspects - social inclusion which includes mobilisation of the poor and building their institutions; financial inclusion which includes linking self-help groups and banks, financial literacy and banking for those left out of the banking system; economic inclusion which includes livelihood promotion.
Rural Development and Panchayat Raj Principal Secretary Dr Amita Prasad said that in the first phase of the project, 20 taluks across five districts had been selected and a survey would be carried out to prepare a livelihood profile of below poverty line people in these places. She said an action plan would be prepared later, to improve livelihood opportunities for these beneficiaries. Amita said the remaining districts would be covered in a phased manner and the goal is to get people out of the BPL tag by 2018.
Prasad said that the mission aims to reduce poverty by providing livelihood opportunities to community institutions of the poor. She said better marketing opportunities would be provided for women in self-help groups to sell their products.
She said by uploading product details on a website platform, marketing scope for SHGs was being widened. Prasad said a pilot project in this regard was already being implemented in 600 SHGs of the State.
The official said another important goal of ‘Sanjeevini’ was to develop leadership qualities in self-help groups.
She said skill development programmes being implemented by the Union Labour department would be utilised, whenever and wherever necessary, to enhance the capabilities of women in such groups.
Mission Director (Sanjeevini) Dr K G Jagadish said interested rural youth would be given training in information technology skills so that they can be placed in BPOs. Additional Mission Director (Sanjeevini) M Deepa said NGOs which were committed to rural development would be roped in for doing livelihood profiles of the poor under the project.