Insensitive marketing: Online shopping portals celebrate devastating earthquake

[email protected] (CD Network)
April 26, 2015

Mangaluru, Apr 26: Online shopping portals seemed to take an opportunistic view of the disastrous Nepal earthquake on Saturday by putting up extremely insensitive posts for promoting a discount offer.

"Shake it off like this Earthquake: Get any Vincent Chase Sunglasses upto Rs. 3000 for FLAT Rs. 500, by sending invites to 50 friends," were the words Lenskart, an online shopping portal for eyewear, used in text messages sent to customers on Saturday, which instantly sparked outrage online.

Lenskart

The SMS which was received around 1pm faced heavy criticism from people on Twitter. #ShameonLenskart trended on Twitter, the company then understanding the adversity sent out another SMS at 3:01 pm apologising for the “accidental choice of words”.

The SMS read, “We apologise for the accidental choice of words in our SMS, Our intention was not to hurt anyone’s feelings. We are extremely sorry for this error- Lenskart Team.”

Meanwhile, American Swan, another leading online shopping site, went on to the extent of rejoicing the devastating earthquake. It tried to capitalize the death of killing hundreds in Nepal, by sending this text message: “Whooaaa! This is Earth Shattering offer!”

american

The shameless promotional SMS was sent at 1.01 pm. They expected to pull a lot of people through their “Earth Shattering offer” but faced the same brunt and later issued an apology at 4.22 pm. Read below:

“We apologize for the message. We would like to inform that it was unintentional. We're retracting the message at the earliest -- American Swan Team”

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News Network
April 11,2024

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Udupi: A middle aged couple lost their lives while their teenage son survived with critical wounds after a speeding car, which was travelling from Maharashtra to Kerala, fell off a flyover in Kundapur taluk of Udupi district. 

The deceased have been identified as Munnavar (49), who was driving the car, and his wife Sameera (41), a native of Kannur in Kerala. Their son Suhail (18), who was in the car, suffered severe injured and is recovering at Manipal Hospital. He is said to be out of danger.

The family was traveling from Kollapur to Kannur as Sameera was a native of Kannur. Their plan was to celebrate Eid-ul-Fitr in Sameera’s parental home.  

However, on Tuesday (April 9) morning, when the car reached near Bobbaryanakatte, it reportedly went out of control of the driver and fell off the flyover on to the service road.

All three were immediately rushed to the hospital in Kundapur. Sameera died immediately upon admission to the hospital, while Munnavar succumbed to injuries at Manipal Hospital on April 10. The mortal remains of both were handed over to relatives after the post-mortem.

Kundapur DySp Belliyappa, Circle Inspector Nada Kunar, Traffic SIs Naveen Naik, and Savitri Nayak visited the accident spot for the inspection.

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April 11,2024

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Bengaluru, Apr 11: Congress leader Rahul Gandhi and the party's unit in Karnataka have highlighted the statement of Class 12 Board exam topper from the state, Vedant Navi, and claimed that "it was a matter of pride as their schemes were bringing effective social and economic changes".

The Congress on Thursday launched a social media campaign by releasing posters and short videos.

Rahul Gandhi in his social media post said, “Such 'Success Stories' make me believe and ensure that our 'Mahalakshmi' guarantee of putting Rs 1 lac every year in women's accounts will prove to be a revolutionary step to shaping the country's fate.”

“Congress's Gruha Lakshmi scheme going on in Karnataka under which more than 1 crore women get Rs 2,000 every month, using the same money a mother taught her son Vedant and he got second rank in the whole state in PUC exam,” Rahul Gandhi stated.

“Vedant's story is a living example of Indian women's penance and willpower to strengthen the house with pai-pai. Imagine, when women of poor families across the country will get Rs 1 lakh every year through the 'Mahalakshmi Yojana', how many Vedantas will change the future of the family with their talent? This historic plan of Congress will give the dreams of poor families a flight into reality,” Rahul Gandhi said.

The Congress in Karnataka said the schemes of the government were giving succour to the people. “It is a matter of pride that in a span of 10 months, our government’s schemes are bringing effective social and economic changes,” the party claimed.

“It is a testimony to the success of the Gruha Lakshmi scheme that the family of Vedant, who secured first rank in the Arts stream, was supported by the money provided by the Gruha Lakshmi scheme. Our schemes have brought changes in many people’s lives. The Congress party has built the lives of the people and thereby built the nation,” the Congress stated.

Vedant Navi had secured first rank in Arts Stream in Karnataka. He is the overall second-topper.

“My father is no more. My mother faced difficulties as the family was debt-ridden. In this crunch time, the money received through the Gruha Lakshmi scheme (Rs 2,000 every month given for women heads of family) helped my studies and hostel stay and other expenditures,” Vedant had stated.

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News Network
April 5,2024

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Bengaluru: Actor-turned-politician and independent MP from Mandya in Karnataka Sumalatha Ambareesh on Friday joined the BJP.

Veteran BJP leader B S Yediyurappa, state President B Y Vijayendra, Leader of Opposition in the state Assembly R Ashoka, national General Secretary in-charge of elections in Karnataka Radha Mohan Das Agarwal and former Chief Minister D V Sadananda Gowda were among those who welcomed the 60-year-old into the party fold at its state headquarters here.

With BJP ceding Mandya seat to its alliance partner JD(S) in the upcoming Lok Sabha polls, Sumalatha, after consulting her supporters and wellwishers in Mandya, on Wednesday announced her decision to opt out of the elections, and join the BJP.

The wife of popular film star M H Ambareesh, Sumalatha had earlier staked claim for BJP ticket for re-election from the Mandya seat that was represented by her late husband in the past. But the party convinced her and gave it to JD(S).

JD(S) state President and former Chief Minister H D Kumaraswamy is now the alliance's joint candidate from Mandya.

Kumaraswamy on Sunday met Sumalatha, and sought her cooperation in the polls.

As an independent candidate, Sumalatha had won the seat in 2019 by defeating the then Chief Minister Kumaraswamy's son Nikhil Kumaraswamy of JD(S), by a margin of 1,25,876 votes, with the BJP's support.

It was a bitterly fought election back then. The JD(S) was in an alliance with the Congress at the time.

Sumalatha entered politics in 2019 and plunged into the poll arena as an independent, after the Congress, of which her late husband was a part, denied her the ticket, as the party had ceded the Mandya seat to its then alliance partner JD(S). Both parties were then running a coalition government under Kumaraswamy's Chief Ministership.

Late Ambareesh had served as MP, MLA and Minister in Karnataka and at the Centre in the Congress governments. He was also part of Janata Dal in the past.

In the 2019 polls, Sumalatha rode on a sympathy wave following the death of her husband, who was an icon of sorts in Mandya district.

Popular Kannada film stars like Darshan Thoogudeepa and Yash (Naveen Kumar Gowda), along with her son Abishek Ambareesh had extensively campaigned for her then. 

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