Sushil, Dravid for Padma Bhushan

January 24, 2013

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New Delhi, Jan 24: Sushil Kumar couldn’t have asked for a better start to the new season after his name was recommended for the Padma Bhushan -- India’s third highest civilian honour -- and he said the award is yet another recognition of the hard work he has put in over the years.

Sushil, who scripted history by becoming the first Indian to win back-to-back individual Olympic medals, said it’s an extremely proud moment for him.

“I indeed feel privileged and honoured at being recommended for this recognition. This award will be another recognition of my hard work and determination,” Sushil said. “I am the first Indian athlete to win two Olympic medals. We gave our everything to this sport and this award will help in raising the profile of the game. Such recognitions always help in attracting more youngsters towards the sport. I am thankful to the Sports Ministry for recommending my name. I feel happy and excited,” he said.

The Sports Ministry had on Tuesday recommended the names of Sushil and cricketer Rahul Dravid for the Padma Bhushan.

The 29-year-old Sushil was rewarded with the Rajiv Gandhi Khel Ratna award in 2009 and the Padma Shri in 2011. The ministry’s recommendations for this year’s Padma Shri include pistol shooter Vijay Kumar, who won the silver at the London Games and wrestler Yogeshwar Dutt, who bagged the 60kg bronze. Both Vijay and Yogeshwar won the Khel Ratna last year.

The Union Home Ministry will have a final word on the awards. Asked about his long-time friend and fellow grappler Yogeshwar being recommended for the country’s fourth highest civilian award, Sushil said: “I am confident that he will also get the award. He snatched the bronze medal at the London Games for which he got the Khel Ratna. Now this will further motivate him for the upcoming tournaments.”

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News Network
March 22,2024

IPL.jpg

The start of the world’s most lucrative cricket tournament in India is presenting investors with another big opportunity to cash in on the sport, months after the world’s most populous nation hosted the Cricket World Cup.

The eight-week long Indian Premier League begins March 22 for its 17th season. Since its inception, the fast-paced cricket tournament has become a corporate juggernaut to rival the National Football League in the US and the English Premier League in value.

Just as October’s Cricket World Cup boosted consumption in India for months, fans are expected to flock to restaurants, pubs and food delivery platforms over the duration of the tournament. This year’s IPL also coincides with general elections that will last for six weeks starting April 19, a period when companies are expecting higher food and drink sales as people flock to rallies and other events.

“There’s going to be a lot of spending,” said Madan Sabnavis, chief economist at Bank of Baroda. “IPL, as well as the election, gives a three-month corridor with enhanced economic activity.”

Stocks in India such as McDonald’s franchise operator Westlife Foodworld Ltd. and peer Sapphire Foods India Ltd. gained ahead of the first match on Friday, as well as hotels and beverage makers. Packaged-food companies could also stand to benefit from the IPL craze, said Sachil Bobade, an analyst at investment firm Dolat Capital Market.

The IPL ecosystem was valued at $11 billion (Rs 91,721 crores) in 2023, including the value of media rights and sponsorships, according to Indian valuation consulting firm D&P Advisory.

The league is also attracting record sums of money from sponsors and broadcasters. Conglomerate Tata Group won the title sponsorship rights of the tournament in January for a record 25 billion rupees ($300 million). Billionaire Mukesh Ambani’s media venture secured the digital streaming rights in 2022 for five years for $2.7 billion, while Walt Disney Co. paid roughly the same for TV rights.

“There was a serious amount of bidding even this year,” said Vinit Karnik, head of entertainment, esports and sports at media agency GroupM South Asia. “I see growth in IPL in double digits year-on-year,” he adds.

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