Hinduja-owned Gulf Oil inks major deal with Man United

March 15, 2016

London, Mar 15: Hinduja-owned Gulf Oil International on Monday inked its largest-ever single long-term partnership deal with Manchester United to become the world's leading football club's global sponsor and official lubricant-cum-fuel retail partner.

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The deal that will last till the end of 2019 football season was signed by Frank Rutten, vice-president Gulf Oil International and Jamie Reigle, commercial director Manchester United at Aon Training Complex, Manchester United's official training ground in presence of the first team players and Manchester United Legends.

"Gulf Oil's association with the world of sports has been phenomenal right from motorsports to cricket, where we have partnered with the best of the best. It was therefore logical for us to team up with Manchester United in order to reiterate our brand's core values of endurance, quality and passion," GOI managing director Ravi Chawla said.

"We look forward to leverage this interesting mix of football and cricket and leverage this partnership to increase consumer engagement with the brand, create new and exciting communication platforms that will emphasis the customer value propositions," Chawla said.

The deal, the value of which was not disclosed, will give Gulf Oil International, owned by leading NRI entrepreneurs Hindujas, access to Manchester United's assets including the club crest and player images.

The company's distinctive orange disc will feature on the club's digital perimeter boards during Premier League, FA Cup and League Cup matches at Old Trafford.

The partnership is in addition to the company's existing global tie-ups with Milwaukee BMW, World Superbikes, the World Endurance Championship with the Gulf Racing Team and Porsche.

The company expects the tie-up will augment its long-term association with cricket.

"The partnership marks a further step in Gulf's intent to strengthen its brand presence globally as well as enable it to engage with Manchester United's worldwide fan base, including 325 million followers in Asia, which Gulf sees as a major focus area with a strong presence in India and rapidly developing businesses in China, the Middle East and Indonesia," said a statement by the Hindujas.

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News Network
March 22,2024

IPL.jpg

The start of the world’s most lucrative cricket tournament in India is presenting investors with another big opportunity to cash in on the sport, months after the world’s most populous nation hosted the Cricket World Cup.

The eight-week long Indian Premier League begins March 22 for its 17th season. Since its inception, the fast-paced cricket tournament has become a corporate juggernaut to rival the National Football League in the US and the English Premier League in value.

Just as October’s Cricket World Cup boosted consumption in India for months, fans are expected to flock to restaurants, pubs and food delivery platforms over the duration of the tournament. This year’s IPL also coincides with general elections that will last for six weeks starting April 19, a period when companies are expecting higher food and drink sales as people flock to rallies and other events.

“There’s going to be a lot of spending,” said Madan Sabnavis, chief economist at Bank of Baroda. “IPL, as well as the election, gives a three-month corridor with enhanced economic activity.”

Stocks in India such as McDonald’s franchise operator Westlife Foodworld Ltd. and peer Sapphire Foods India Ltd. gained ahead of the first match on Friday, as well as hotels and beverage makers. Packaged-food companies could also stand to benefit from the IPL craze, said Sachil Bobade, an analyst at investment firm Dolat Capital Market.

The IPL ecosystem was valued at $11 billion (Rs 91,721 crores) in 2023, including the value of media rights and sponsorships, according to Indian valuation consulting firm D&P Advisory.

The league is also attracting record sums of money from sponsors and broadcasters. Conglomerate Tata Group won the title sponsorship rights of the tournament in January for a record 25 billion rupees ($300 million). Billionaire Mukesh Ambani’s media venture secured the digital streaming rights in 2022 for five years for $2.7 billion, while Walt Disney Co. paid roughly the same for TV rights.

“There was a serious amount of bidding even this year,” said Vinit Karnik, head of entertainment, esports and sports at media agency GroupM South Asia. “I see growth in IPL in double digits year-on-year,” he adds.

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