Aishwarya Rai Bachchan fans throng in thousands to get a glimpse of their favourite star in Kochi where she was there for the inauguration of the first Kalyan Jewellers store.
Thousands of fans had lined up the roads on either side leading up to the Kalyan Jewellers store in Kochi on August 19 where Aishwarya Rai had come to inaugurate the store. A special stage was made anticipating such a large crowd outside the store for her to address the fans before she went ahead with the formalities of the launch of the store.
Speaking on this the Kalyanaram family informed their guests that the TV ad shot with Aishwarya has broken records on the net with over 2 lakh hits within 4 days and also agencies like Agency FAQS, Exchange4media have all listed the ad as one of the best this year.
Aishwarya came looking resplendent in an off white lehenga by Abu-Sandeep and spoke to the crowds. She then inaugurated the jewellery store alongside Malayalam superstar Dileep and addressed a select invitee list of guests and media where she spoke about her connection with Kerala which she addressed as Gods Own Country.