Fans will get live coverage of the World Cup on Twitter at #CWC19

Agencies
May 30, 2019

London, May 30: After the Indian Premier League (IPL), fans can now tune in to the ICC Cricket World Cup on Twitter, which runs from May 30 to July 14 in England and Wales. They will be able to follow all the live action around #CWC19 on Twitter and talk about what's happening in the world of cricket.

Twitter is the fastest way to see the latest news around #CWC19 and to talk about the action on and off the pitch. In a first-of-its kind product experience in cricket, the platform has made this easier and more compelling by allowing fans to track the games in real-time through a unique live scorecard in the app.

Fans can tap on the Twitter Moment tweeted by @MomentsIndia, follow the scores in real-time, as well as see multiple timelines of the latest tweets, top commentary and videos.

Another feature that will help cricket lovers stay on top of the #CWC19 games is Twitter's new breaking news notifications.

In India, Twitter recently launched a push notification feature, where the platform occasionally pushes personalised news notifications in sports, entertainment or current affairs so people can stay more connected to what's happening in their world.

By tapping on this notification, users will be taken to a Twitter Moment about the breaking news topic. People will be served these notifications based on their interests via a combination of work by Twitter's curation team and algorithms.

Through Twitter's content partnership with the International Cricket Council, the official handles of ICC and World Cup will be natively tweeting video highlight clips from each game, recapping every match.

The handles will also be tweeting unique videos, behind the scenes content and interviews with captains, enabling fans to connect with players and experts and learn their favourite plays, moments and more right on Twitter.

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News Network
March 22,2024

IPL.jpg

The start of the world’s most lucrative cricket tournament in India is presenting investors with another big opportunity to cash in on the sport, months after the world’s most populous nation hosted the Cricket World Cup.

The eight-week long Indian Premier League begins March 22 for its 17th season. Since its inception, the fast-paced cricket tournament has become a corporate juggernaut to rival the National Football League in the US and the English Premier League in value.

Just as October’s Cricket World Cup boosted consumption in India for months, fans are expected to flock to restaurants, pubs and food delivery platforms over the duration of the tournament. This year’s IPL also coincides with general elections that will last for six weeks starting April 19, a period when companies are expecting higher food and drink sales as people flock to rallies and other events.

“There’s going to be a lot of spending,” said Madan Sabnavis, chief economist at Bank of Baroda. “IPL, as well as the election, gives a three-month corridor with enhanced economic activity.”

Stocks in India such as McDonald’s franchise operator Westlife Foodworld Ltd. and peer Sapphire Foods India Ltd. gained ahead of the first match on Friday, as well as hotels and beverage makers. Packaged-food companies could also stand to benefit from the IPL craze, said Sachil Bobade, an analyst at investment firm Dolat Capital Market.

The IPL ecosystem was valued at $11 billion (Rs 91,721 crores) in 2023, including the value of media rights and sponsorships, according to Indian valuation consulting firm D&P Advisory.

The league is also attracting record sums of money from sponsors and broadcasters. Conglomerate Tata Group won the title sponsorship rights of the tournament in January for a record 25 billion rupees ($300 million). Billionaire Mukesh Ambani’s media venture secured the digital streaming rights in 2022 for five years for $2.7 billion, while Walt Disney Co. paid roughly the same for TV rights.

“There was a serious amount of bidding even this year,” said Vinit Karnik, head of entertainment, esports and sports at media agency GroupM South Asia. “I see growth in IPL in double digits year-on-year,” he adds.

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