Indian bowling attack competitive in all conditions:Tendulkar

Agencies
January 10, 2019

Mumbai, Jan 10: Cricketing icon Sachin Tendulkar on Wednesday said the Indian bowling attack has proved that it is capable of delivering in all conditions.

After performing in South Africa and England, the Indian bowlers put up a stellar show in Australia, helping India win their maiden Test series Down Under.

"I can comfortably say that we are a competitive attack in any part of the world (or) on any surface. We are ready to go and play anywhere in the world and be extremely competitive...," the legendary batsman said.

"If I have to name.... (Jasprit) Bumrah, (Mohammed) Shami, Ishant (Sharma), Kuldeep (Yadav), (Ravichandra) Ashwin and (Ravindra) Jadeja, Umesh (Yadav) also played one Test match (in Australia).... all these guys, have chipped in at various points," he said at a promotional event of IDBI Federal Life Insurance here.

Tendulkar said even the spinners came to the party in Australia, not just the pacers.

"Spinners have also chipped in, it's not just the fast-bowlers, but the spinners. But what you also want -- your fast bowlers to bowl those hostile spells in patches and that has happened more frequently, it was not just about the new ball game, it was also to do with the old ball and how consistently one can bowl in 140 plus and that is something, which is pleasing to the eye."

Tendulkar said the rise of Indian bowlers did not happen overnight.

"More awareness about the diet, the training methods, better fitness, accessibility to any information that you want, these factors contribute and not to forget the infrastructure, the infrastructure for cricket is good and of course one should be happy, but never be satisfied. I hope we continue getting better and better.

"But all these things don't happen overnight. It's a process and it has taken some-time. But I feel, we have got quality fast bowlers, at the same time, it is not just to do with your diet and accessibility to various information, but also the guys are talented, they are really (talented)," he added.

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News Network
March 22,2024

IPL.jpg

The start of the world’s most lucrative cricket tournament in India is presenting investors with another big opportunity to cash in on the sport, months after the world’s most populous nation hosted the Cricket World Cup.

The eight-week long Indian Premier League begins March 22 for its 17th season. Since its inception, the fast-paced cricket tournament has become a corporate juggernaut to rival the National Football League in the US and the English Premier League in value.

Just as October’s Cricket World Cup boosted consumption in India for months, fans are expected to flock to restaurants, pubs and food delivery platforms over the duration of the tournament. This year’s IPL also coincides with general elections that will last for six weeks starting April 19, a period when companies are expecting higher food and drink sales as people flock to rallies and other events.

“There’s going to be a lot of spending,” said Madan Sabnavis, chief economist at Bank of Baroda. “IPL, as well as the election, gives a three-month corridor with enhanced economic activity.”

Stocks in India such as McDonald’s franchise operator Westlife Foodworld Ltd. and peer Sapphire Foods India Ltd. gained ahead of the first match on Friday, as well as hotels and beverage makers. Packaged-food companies could also stand to benefit from the IPL craze, said Sachil Bobade, an analyst at investment firm Dolat Capital Market.

The IPL ecosystem was valued at $11 billion (Rs 91,721 crores) in 2023, including the value of media rights and sponsorships, according to Indian valuation consulting firm D&P Advisory.

The league is also attracting record sums of money from sponsors and broadcasters. Conglomerate Tata Group won the title sponsorship rights of the tournament in January for a record 25 billion rupees ($300 million). Billionaire Mukesh Ambani’s media venture secured the digital streaming rights in 2022 for five years for $2.7 billion, while Walt Disney Co. paid roughly the same for TV rights.

“There was a serious amount of bidding even this year,” said Vinit Karnik, head of entertainment, esports and sports at media agency GroupM South Asia. “I see growth in IPL in double digits year-on-year,” he adds.

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