Llong in BCCI lens, may not be removed from IPL final

Agencies
May 7, 2019

New Delhi, May 7: English umpire Nigel Llong could face the BCCI's scrutiny for allegedly damaging the door of a stadium room after an argument with Virat Kohli but the Indian board is unlikely to remove him as an official for the IPL final on May 12.

Llong reportedly lost his cool after being confronted by Royal Challengers Bangalore skipper Kohli over a contentious no ball call against Sunrisers Hyderabad during an IPL match on Saturday in Bengaluru.

According to reports, the ICC Elite Panel official kicked the door of the umpires' room during the innings break and damaged it.

A BCCI official told PTI that Llong might have some explaining to do but the matter will not cost him his place as a designated umpire for the IPL final to be held in Hyderabad.

The BCCI, it is learnt, is in a dilemma on whether to even consider taking such a step "for a moment's indiscretion".

In Bengaluru, Karnataka State Cricket Association secretary R Sudhakar Rao said the KSCA has demanded action against Llong. Rao, however, did say that the 50-year-old paid for the damage caused.

"We have reported the matter to the Committee of Administrators (COA) and hopefully action will be taken against Nigel Llong. If the players are punished for their misdemeanour and fined their match fees then why not the umpires," he said.

"I didn't speak to umpire Llong but I spoke to match referee Narayanan Kutty. I am hopeful COA will take action," he added.

Llong paid Rs 5000 after he was confronted by the KSCA officials and had demanded a receipt of the payment.

Llong has stood in 56 Tests, 123 ODIs and 32 T20 Internationals in his career and will be standing in the upcoming World Cup in the United Kingdom, starting May 30.

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News Network
March 22,2024

IPL.jpg

The start of the world’s most lucrative cricket tournament in India is presenting investors with another big opportunity to cash in on the sport, months after the world’s most populous nation hosted the Cricket World Cup.

The eight-week long Indian Premier League begins March 22 for its 17th season. Since its inception, the fast-paced cricket tournament has become a corporate juggernaut to rival the National Football League in the US and the English Premier League in value.

Just as October’s Cricket World Cup boosted consumption in India for months, fans are expected to flock to restaurants, pubs and food delivery platforms over the duration of the tournament. This year’s IPL also coincides with general elections that will last for six weeks starting April 19, a period when companies are expecting higher food and drink sales as people flock to rallies and other events.

“There’s going to be a lot of spending,” said Madan Sabnavis, chief economist at Bank of Baroda. “IPL, as well as the election, gives a three-month corridor with enhanced economic activity.”

Stocks in India such as McDonald’s franchise operator Westlife Foodworld Ltd. and peer Sapphire Foods India Ltd. gained ahead of the first match on Friday, as well as hotels and beverage makers. Packaged-food companies could also stand to benefit from the IPL craze, said Sachil Bobade, an analyst at investment firm Dolat Capital Market.

The IPL ecosystem was valued at $11 billion (Rs 91,721 crores) in 2023, including the value of media rights and sponsorships, according to Indian valuation consulting firm D&P Advisory.

The league is also attracting record sums of money from sponsors and broadcasters. Conglomerate Tata Group won the title sponsorship rights of the tournament in January for a record 25 billion rupees ($300 million). Billionaire Mukesh Ambani’s media venture secured the digital streaming rights in 2022 for five years for $2.7 billion, while Walt Disney Co. paid roughly the same for TV rights.

“There was a serious amount of bidding even this year,” said Vinit Karnik, head of entertainment, esports and sports at media agency GroupM South Asia. “I see growth in IPL in double digits year-on-year,” he adds.

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