Mangaluru | KCCI unveils ‘Let’s Fight Back Together’ campaign against covid-19

Media Release
July 31, 2020

Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.

While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.

Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.

A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others. 

The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign. 

Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city. 

The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.

The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.

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News Network
January 16,2026

Mangaluru: Mangaluru’s skyline is set for a high-end transformation as the coastal district of Dakshina Kannada prepares to shed its reputation for lacking premium hospitality. In a massive show of confidence, entrepreneurs have committed nearly ₹500 crores toward the construction of four new five-star hotels, a move experts say will finally plug the "luxury leak" to neighboring states.

For years, Mangaluru International Airport (MIA) has served as a gateway for high-net-worth travelers who, upon landing, promptly departed for Kerala or Kodagu due to a dearth of elite accommodation in the city. These new projects, three of which are backed by local visionary investors, aim to turn Mangaluru into a destination rather than just a transit point.

Mapping the Luxury Boom

The expansion is already in motion, with two major landmarks leading the charge:
•    Gurupura Property: Construction is already underway on a premier resort-style hotel.
•    Kuloor Hub: A sophisticated urban luxury hotel has been proposed for this strategic area.
•    Timeline: All four projects are slated for completion within the next 24 months, promising to fundamentally alter the region's tourism profile by 2028.

Why Now? The Investor Demand

The push for five-star infrastructure isn't just about tourism; it’s a direct response to the city’s industrial and academic evolution. Stakeholders from the IT and corporate sectors have long flagged the lack of premium suites as a hurdle for international business investments.

"Mangaluru is an powerhouse of mega-industries, medical excellence, and a burgeoning IT scene," noted a senior Tourism Department official. "It is an anomaly that a city with this much economic muscle has lacked a five-star anchor. By offering premium hospitality, we aren't just housing tourists; we are inviting global investors to stay, engage, and invest more deeply in our coast."

Strategic Retention

The "drain" of visitors to the neighboring state of Kerala has been a long-standing grievance for local businesses. With these new properties, the district administration expects a significant multiplier effect—benefiting local sightseeing, high-end retail, and the burgeoning medical tourism sector. As Mangaluru accelerates on its development trajectory, the message to the world is clear: the coast is finally ready to host you in style.

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coastaldigest.com news network
January 10,2026

Mangaluru: In a strong pitch for redefining the economic future of coastal Karnataka, Deputy Chief Minister D K Shivakumar on Saturday lamented that the region’s vast natural wealth and tourism potential remain largely underutilised, forcing thousands of coastal youth to migrate outside the state and even abroad in search of opportunities.

Speaking in Mangaluru, Shivakumar said the coastal belt—stretching from Mangaluru to Karwar—continues to be one of Karnataka’s most scenic and resource-rich zones, yet local communities are not benefiting proportionately.

“Our beaches, backwaters, forests and culture are unmatched. But people from Mangaluru and other coastal districts continue to move out because we have not capitalised on what we already have,” he said.

Emphasising the talent of the younger generation, he noted that youth from coastal Karnataka are excelling in countries across the world. “They are brilliant, skilled and globally competitive. Our priority must be to create conditions where they can build their future here, not somewhere else. Our identity should shine on our own soil,” he asserted.

Shivakumar revealed that the state government has finalised a new tourism policy aimed at transforming Karnataka—particularly the coast—into a major tourism hub.

As part of the rollout, meetings will be held with investors, builders, tourism operators, entrepreneurs and local business communities.

“The government will extend full support to tourism development. Before implementing the policy, we will take inputs from stakeholders across Karnataka, especially from the coastal belt. Locals should be the prime beneficiaries of tourism growth,” he said.

He stressed that development must be driven by local capability, local enterprise and local initiative, ensuring that economic gains stay within the region rather than drifting outward.

Shivakumar added that Chief Minister Siddaramaiah is scheduled to visit later in the evening, urging those with concerns or suggestions regarding coastal tourism and youth opportunities to raise them directly during the visit.

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coastaldigest.com news network
January 19,2026

badriya.jpg

Mangaluru: The Phase I project of Badria Vision 2028 was formally launched at a ceremony held at the Badria Campus on January 17, marking an important step in the institution’s long-term development roadmap.

The programme was attended by P.B. Abdul Hameed, Secretary of the MEA, and P.C. Hasir, Correspondent of the MEA, who presided over the event and underscored the institution’s commitment to growth and academic excellence.

Office-bearers of the Badria Alumni Association were present in large numbers, including A.K. Sajid (President), Shamsuddin and S.M. Farooq (Vice-Presidents), Shaheed (General Secretary), and Khaleel (Treasurer), reflecting strong alumni engagement in the initiative.

The gathering was blessed by Sayyid Shamsuddeen Basith Thangal Kukkaje, Qateeb of Zeenat Yatheem Bakshi, who led a special dua seeking divine guidance and success for the project.

The ceremony also witnessed the participation of prominent alumnus and local corporate professional Abdul Latheef, along with alumni members Naushad, Kalandar, Safwan, members of the core committee, and several other former students.

A key moment of the event was the formal handover of a cheque to Ameen Woodland Architect, signalling the immediate commencement of construction work under Phase I of the project.

Organisers said the launch of Phase I reflects a shared vision, institutional unity, and collective resolve to realise the objectives of Badria Vision 2028.

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