Tirupati laddu turns bitter for TTD; causes Rs 140 cr loss

February 19, 2017

Tirupati, Feb 19: The most sought-after 'Tirupati Laddu' has caused an annual loss of over Rs 140 crore to the cash-rich administration of Lord Venkateswara hill shrine for the last three years owing to its subsidised price and free distribution to some devotees, temple sources said.

ladu

The mouth-watering sweet dish has been sold by the Tirumala Tirupati Devasthanam (TTD) at a subsidised price of Rs 25 per piece for the last 11 years while the actual cost was about Rs 32.50, the sources said.

The laddu, made at the massive kitchen close to the shrine at nearby Tirumala, is in great demand among devotees, who throng the shrine from different parts of the country throughout the year.

In 2016, about ten crore pieces of laddu (ball-shaped sweet) were made and sold, they told PTI.

Besides the burden caused by subsidy, TTD also incurs more loss selling the laddu at Rs 10 per piece to devotees who opt for free darshan and wait for several hours in long queues, resulting in a loss of about Rs 23 crore, the sources said.

The introduction of one free laddu to each devotee who treks 11-kilometre long stairway leading to the temple from the foot of the hills also adds about Rs 22.7 crore to the annual loss.

The scheme was introduced in October 2013 with an aim to encourage the age-old traditional way of reaching the sacred hills on foot.

Since then, on an average about 70 lakh devotees visit the temple by climbing the hills on foot annually, they said.

More than 70 lakh devotees who avail Rs 300 special entry darshan and Rs 500 VIP darshan tickets were also getting two laddus free.

However, the sources said the TTD was not keen on increasing the price of the laddu to offset the losses and might consider cutting down the number of free laddus given to ticket holders.

Interestingly, the laddu used as prasad was introduced in the 2000-year old hill temple only about 100 years ago during the British era.

Earlier, 'atherasam' or 'aresu', a sweet made of jaggery and rice, used to be the prasad (offering) at the temple for ages.

During the rule of mahants designated and posted as 'Vichaarana Karthas' of the temple by the British, the laddu prasad was introduced, the sources added.

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News Network
December 7,2025

Mangaluru, Dec 7: A 34-year-old fruit and vegetable trader in Mangaluru has reportedly lost ₹33.1 lakh after falling victim to an online investment scam run through a fake mobile app.

Police said the scam began in September, when the victim received a link on Facebook. Clicking it connected him to a WhatsApp number, where an unidentified person introduced a high-return investment scheme and instructed him to download an app.

To build trust, the fraudster asked him to invest ₹30,000 on September 24. The trader soon received ₹34,000 as “profit,” convincing him the scheme was genuine. Over the next two months, he transferred money in multiple instalments via Google Pay and IMPS to different scanner codes and bank accounts shared by the scammers. Between September 24 and December 3, he ended up sending a total of ₹33.1 lakh.

When he later requested a refund of his investment and promised returns, the scammers demanded additional payments, claiming he needed to pay a “service tax” first. Even after he paid a small amount, no money was returned, and the scammers continued pressuring him for more.

A case has been registered at the CEN Crime Police Station.

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News Network
December 15,2025

Mangaluru, Dec 15: Air India Express has announced that it will resume direct flight services between Mangaluru and Muscat from March 2026, restoring an important international air link for passengers from the coastal region.

Airport authorities said the service will operate twice a week—on Sundays and Tuesdays—from March 1. The initial flights are scheduled on March 3, 8 and 10, followed by March 15 and 17, with the same operating pattern to continue thereafter. The flight duration is approximately three hours and 25 minutes.

The Mangaluru–Muscat route was earlier operated under the 2025 summer schedule, with services beginning on July 14. At that time, Air India Express had operated four flights a week before suspending the service.

Officials said the summer schedule will come into effect from March 29, after which changes in flight timings and departure schedules from Mangaluru are expected. Passengers have been advised to check the latest schedules while planning their travel.

The resumption of direct flights to Muscat is expected to significantly benefit expatriates, business travellers and others, further strengthening Mangaluru’s air connectivity with the Gulf region.

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News Network
December 3,2025

arrival.jpg

Mangaluru, Dec 3: A group of Congress workers gathered at the Mangaluru International Airport on Wednesday to welcome AICC general secretary K C Venugopal, but the reception quickly turned into a display of support for Deputy Chief Minister D K Shivakumar.

Venugopal arrived in the city to participate in the centenary commemoration of the historic dialogue between Mahatma Gandhi and Narayana Guru. The event, organised by the Sivagiri Mutt, Varkala, in association with the Mangalore University Sri Narayana Guru Study Chair, is being held on the university’s Konaje campus.

KPCC general secretary Mithun Rai and several party workers had assembled at the airport to receive Venugopal. However, the moment he stepped out, workers began raising slogans backing Shivakumar.

The university programme will be inaugurated by Chief Minister Siddaramaiah.

This show of support comes just a day after Siddaramaiah remarked that Shivakumar would lead the government “when the high command decides.” The chief minister made the comment after a breakfast meeting at Shivakumar’s residence—another public display of camaraderie between the two leaders amid ongoing attempts by the party high command to downplay their leadership rivalry.

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