TV, app, rallies: How brand Modi plays in election

Agencies
April 4, 2019

New Delhi, Apr 4: If Prime Minister Narendra Modi wins this spring's general election, as is widely expected, it will also be another massive victory for the marketing machine created to amplify Brand Modi into every Indian living room.

Opinion polls regularly show Modi is India's most popular politician, and to turn that appeal into votes, his ruling Bharatiya Janata Party (BJP) has pulled out all the stops from the most modern methods of communication to the very traditional.

There is the recently launched "NaMo TV" dedicated to the 68-year-old leader, a Narendra Modi mobile app the party says has been downloaded by 100 million people, and a massive social media following across every major platform in India.

Modi and the BJP have a combined 57.5 million followers on Twitter, four times the total for the main opposition Congress party and its president Rahul Gandhi.

Modi is the world's third-most-followed politician on Twitter after former U.S. President Barack Obama and current President Donald Trump.

The BJP itself claims to have more members than any other political party in the world.

Polls for the world's biggest democratic vote open on a rolling basis between April 11 and May 19.

Modi is widely expected to be in a position to form a new government after the election, according to pollsters, with the big question whether he will win an outright majority or be forced into trying to form a coalition.

With the campaign now in full swing, the BJP says Modi physically reaches out to more than 250,000 people a day through the many rallies he addresses.

Most of those are then carried live across multiple party platforms and news channels across India, including the nation's public broadcaster.

"He is doing three to four rallies every day. One rally would cover three to four constituencies," said Vijay Chauthaiwale, who is in charge of BJP's foreign affairs department.

Last Sunday 10 million people watched a TV programme in which Modi interacted with the country's security guards, he added.

Opposition parties have complained the BJP is gaining an unfair advantage by using the state broadcaster and the NaMo TV to air its propaganda. The BJP has denied the accusations but the Election Commission has said it's looking into the complaints.

Early Start

On Wednesday alone, Modi addressed as many as four rallies, starting early in the northeastern state of Arunachal Pradesh and ending late in a constituency 2,300 km away in the western state of Maharashtra.

Gandhi spoke in three rallies, all in the northeast.

Even before the election dates were announced on March 10, Modi went on a spree to launch various public projects across more than 16 states, often using those events to broadcast the achievements of his government.

"The opposition is way behind the curve," said a close aide to Modi who declined to be named as he was not authorised to speak with reporters. "Even before the official inauguration of the political campaign on March 28, he completed the first phase of campaigning. Now it's the second phase."

Congress accuses Modi and the BJP of misusing its powers and deep pockets to try and influence voters.

“Modi used public projects, government-sponsored events as a vehicle to serve his political campaigning," Congress's chief spokesman Randeep Singh Surjewala said. "We know the voters understand this strategy and they will make the right choice of defeating his party.”

Lacking Helicopters

Congress also complained in January that it was struggling to find enough helicopters to ferry its leaders because the BJP had reserved most of the available aircraft well in advance.

The BJP has indeed substantially increased its income and party membership in the past five years in power.

In 2017/18, the BJP’s total income including donations stood at 10.27 billion rupees compared with 1.9 billion rupees for Congress, according to the Association for Democratic Reforms, a Delhi-based advocacy group that examines political funding and candidate disclosure forms.

"There's a huge gap between our campaign and their (Congress) campaign," BJP spokesman Gopal Krishna Agarwal said. "We're much ahead in our communication, on organisational structure, outreach schemes etc."

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News Network
May 10,2024

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Mangaluru, June 10: The National Investigation Agency (NIA) has arrested another prime accused in 2022 BJP Yuva Morcha worker Praveen Nettaru murder case. 

32-year-old Jilla BJP Yuva Morcha committee member Nettaru was hacked to death in front of his broiler shop in Bellare of Dakshina Kannada by bike-borne miscreants in July 2022. The case is being investigated by the NIA and several arrests have been made so far.

Mustafa Paichar, accused number four in the case, was absconding after the murder and the NIA had declared a Rs 5 lakh reward to catch him. 

He was arrested at Sakleshpur in Hassan district by the NIA team led by Inspector Shanmugam. 

According to officials Mustafa was reportedly a member of now banned Popular Front of India and a resident of Shantinagar in Sullia in Dakshina Kannada.

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News Network
May 8,2024

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Congress leader Sam Pitroda has stepped down from the post of Chairman of the Indian Overseas Congress and his resignation was accepted by the party. Congress leader Jairam Ramesh took to X and announced that Sam Pitroda had decided to resign from the key post "of his own accord".

Pitroda had been under fire over his controversial remark that Indians in the East resemble the Chinese while those in the South look like Africans.

"We could hold together a country as diverse as India -- where people on East look like Chinese, people on West look like Arab, people on North look like maybe White and people in South look like Africans. It doesn't matter. We are all brothers and sisters," Pitroda said during an interview with The Statesman.

The Congress immediately distanced itself from Pitroda's remarks, terming them "unacceptable".

"The analogies drawn by Mr Sam Pitroda in a podcast to illustrate India's diversity are most unfortunate and unacceptable. The Indian National Congress completely dissociates itself from these analogies," Jairam Ramesh said in a post on X.

The BJP also hit out at the Congress over Pitroda's remarks and termed them "racist and divisive".

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News Network
May 5,2024

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London: London's Labour mayor Sadiq Khan on Saturday secured a record third term, as the party swept a host of mayoral races and local elections to trounce the ruling Conservatives just months before an expected general election.

Khan, 53, beat Tory challenger Susan Hall by 11 points to scupper largely forlorn Tory hopes that they could prise the UK capital away from Labour for the first time since 2016.

The first Muslim mayor of a Western capital when initially elected then, he had been widely expected to win as the opposition party surges nationally and the Tories struggle to revive their fortunes.

Hours later in the West Midlands, Conservative mayor Andy Street -- bidding for his own third term -- unexpectedly lost to Labour's Richard Parker, dealing a hammer blow to Prime Minister Rishi Sunak.

That narrow loss left the beleaguered leader with only one notable success in Thursday's votes across England, after Tory mayor Ben Houchen won in Tees Valley, northeast England -- albeit with a vastly reduced majority.

In a dismal set of results, Sunak's party finished a humiliating third in local council tallies after losing nearly 500 seats.

"People across the country have had enough of Conservative chaos and decline and voted for change with Labour," its leader Keir Starmer said shortly after confirmation of Parker's victory.

He called the result "phenomenal" and "beyond our expectations".

Writing earlier in Saturday's Daily Telegraph, Sunak had conceded "voters are frustrated" but tried to argue Labour was "not winning in places they admit they need for a majority".

"We Conservatives have everything to fight for," Sunak insisted.

'Spirit and values'

Labour, out of power since 2010 and trounced by Boris Johnson's Conservatives at the last general election in 2019, also emphatically snatched a parliamentary seat from the Tories.

Starmer has seized on winning the Blackpool South constituency and other successes to demand a general election.

Sunak must order a national vote be held by January 28 next year at the latest, and has said he is planning on a poll in the second half of 2024.

Labour has enjoyed double-digit poll leads for all of his 18 months in charge, as previous Tory scandals, a cost-of-living crisis and various other issues dent his party's standing.
On Thursday, it was defending nearly 1,000 council seats, many secured in 2021 when it led nationwide polls before the implosion of Johnson's premiership and his successor Liz Truss's disastrous 49-day tenure.

In the end, they lost close to half and finished third behind the smaller centrist opposition Liberal Democrats.

Meanwhile Labour swept crunch mayoral races across England, from Yorkshire, Manchester and Liverpool in the north to contests across the Midlands.

In London, Khan netted 44 percent of the vote and saw his margin of victory increase compared to the last contest in 2021.

"It's truly an honour to be re-elected for a third term," he told supporters, accusing his Tory opponent of "fearmongering".

"We ran a campaign that was in keeping with the spirit and values of this great city, a city that regards our diversity not as a weakness, but as an almighty strength -- and one that rejects right hard-wing populism," he added.

'Change course'

If replicated in a nationwide contest, the council tallies suggested Labour would win 34 percent of the vote, with the Tories trailing by nine points, according to the BBC.

Sky News' projection for a general election using the results predicted Labour will be the largest party but short of an overall majority.

Speculation has been rife in Westminster that restive Tory lawmakers could use dire local election results to try to replace Sunak.

Despite the returns being at the worst end of estimates, that prospect has not so far materialised.

Ex-interior minister and Sunak critic Suella Braverman warned in the Sunday Telegraph that Sunak's plan "is not working and he needs to change course", urging a more muscular conservatism.

But she cautioned against trying to replace him, warning "changing leader now won't work: the time to do so came and went".

Meanwhile, polling expert John Curtice assessed there were some concerning signs for Labour, which lost control of one local authority and some councillors elsewhere reportedly over its stance on the Israel-Hamas war.

"These were more elections in which the impetus to defeat the Conservatives was greater than the level of enthusiasm for Labour," Curtice noted in the i newspaper.

"Electorally, it is still far from clear that Sir Keir Starmer is the heir to (Tony) Blair."

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