Cleaning our hands one ‘hit’ at a time

Agencies
March 25, 2020

The practice of washing your hands for 20 seconds is one of the best preventive measures you can take to avoid the spread of any virus including coronavirus as recommended by the WHO.

The modern day concept of handwashing was introduced by Hungaraian doctor Ignaz Semmelweis, in 19-th century Vienna. Semmelweis proposed the practice of washing hands with chlorinated lime solutions in 1847 while working in the city's general hospital.

Decades later, in the modern times too the practise has not lost it's relevance. To connect with savvy consumers the message is being sent through social media? But social media can also be a dark place where misinformation is rampant; consumers can end up being misguided and compromised on sensitive issues like health and hygiene.

Dettol, recently kickstarted its #HandWashChallenge on TikTok aiming to raise awareness on four simple steps of handwashing. Strategically aimed at creating awareness among audience, a unique song has been created pairing it extremely well with the hashtag #HandWashChallenge. The hashtag filter has a branded Dettol strip across the top with the hashtag and names the steps involved in washing hands. The user can dance out the steps to the challenge and share it with their friends to further amplify the message on hygiene and safety.

Commenting on the same, Pankaj Duhan, Chief Marketing Officer, RB Health South Asia said, "We are elated with the response to the #HandWashChallenge, it has definitely become one of the most successfully led initiatives by any of our brands at RB. Understanding the consumer's mindset is of the utmost importance to us, therefore our campaign communication is built in a way that creates meaningful conversations to drive awareness amongst consumers. The participation by TikTok users across India has helped deliver the right message in a more engaging and interactive manner.

"I personally would like to encourage more and more people to join this global health & hygiene educational exercise. Together, let us all build a healthier nation, four steps at a time."

He further said, "Over the past couple of weeks we have witnessed a lot of misinformation floating around hygiene practices, especially over the internet. Realizing the gravity of the issue and being the responsible brand, we felt it was our prerogative to initiate this awareness campaign."

The campaign witnessed several quirky activities on each day leading to increased consumer interest. Joining the force were some of Bollywood's popular celebrities like Kartik Aaryan and Urvashi Rautela among several other TikTok influencers who have millions of followers on the platform. As part of Phase II, Dettol plans to take the challenge global by encouraging more users to participate while the audience worldwide.

The challenge has witnessed over 18 Billion views and generated over 123K user participation videos in one week of starting the campaign.

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News Network
September 18,2020

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Ludhiana, Sept 18: DMCH Cancer Care Centre in collaboration with American Oncology Institute recently started a new diagnostic service (PSMA-PET Scan) in treating various prostate cancer.

Prostate cancer is the most common cancer in men and one of the leading causes of cancer death. Prostate Specific Membrane Antigen (PSMA ) is highly expressed in prostate cancer and its expression increases with tumour aggressiveness, metastatic disease and disease recurrence.

Secretary of DMCH Managing Society, Sh. Prem Kumar Gupta said, “Very few facilities in the region have this state-of-art facility and will be of great benefit for the patients.” He further added, “DMCH Cancer Care Centre is always in the process of acquiring new techniques and facilities for diagnosing and treating various cancer diseases. The availability of this facility will go a long way to help both patients and clinicians in knowing about the proper stage of prostate cancer, thereby helping patients with better outcome.”

Dr. Puneet Bhutani from the Department of Nuclear Medicine, American Oncology Institute stated, “This is a major milestone in diagnosis of prostate cancer. The procedure of diagnosing prostate cancer through PSMA-PET Scan is more accurate method for early detection of recurrent disease. It allows the oncologists to treat patients at an early stage and provide them a better treatment outcome.”

About American Oncology Institute:

American Oncology Institute is the leading cancer care provider across South Asia operating a chain of cancer hospitals in multiple cities across South Asia. AOI today is a wholly owned subsidiary of Varian Medical Systems (NYSE: VAR).

The team of clinical, paraclinical and healthcare operations experts pride themselves with the aim of closing the gap between standards of cancer care in South Asia and the developed cancer hospitals in the West. AOI provides comprehensive cancer management that is powered by clinical excellence, world class technology as well as best in class clinical pathways and protocols for treatment planning and execution, providing best in-class quality in cancer care across South Asia.

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Agencies
September 18,2020

London, Sept 18: Researchers have created a 90-minute high speed COVID-19 test which does not require a laboratory and can be performed in cartridges smaller than a mobile phone with high accuracy.

The study, published in the journal The Lancet Microbe, revealed that the Lab-in-Cartridge rapid testing device, which can be performed at a patient's bedside, was shown to have over 94 per cent sensitivity and 100 per cent specificity,

It means that it had a high level of accuracy and produced very few false negatives and no false positives.

To perform the test, a paediatric-sized nose swab from a patient is inserted into the device, which then looks for traces of genetic material belonging to the SARS-CoV-2 virus, which causes COVID-19.

A result is available within 90 minutes, compared to conventional COVID-19 testing which delivers a result in 24 hours.

"These results suggest the test, which can be performed at a patient's bedside without the need to handle any sample material, has comparable accuracy to standard laboratory testing," said study researcher Graham Cooke from the Kings College London in the UK.

According to the study, the device was used on 280 NHS staff members with suspected COVID-19, 15 patients in accident & emergency department with suspected COVID-19, and 91 hospital in-patients.

The samples from all individuals in the study were analysed on both the rapid-testing device, called the COVIDNudge test, and standard hospital laboratory equipment - and then the results compared.

The research team assessed sensitivity and specificity.

Sensitivity is a measure of how well a test gives a positive result for people who have disease, and is an indication of how likely a test will produce false negative results.

Specificity, on the other hand, is a measure of a test's ability to give a negative result for people who don't have the disease, and is an indication of the likelihood of false positive results.

The percentage of those found to be positive for COVID-19 was 18 per cent.

The results showed 67 samples tested positive on the COVID Nudge test, compared with 71 positive results against a range of standard laboratory machines, which represents the value of 94 per cent sensitivity.

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News Network
September 19,2020

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New Delhi, Sept 19: Scientists examined the effectiveness of common household fabrics used in homemade masks in blocking droplets generated by coughing and sneezing, and have found that they are considerably protective even as a single layer.

While earlier studies have focussed on the transfer of tiny, nanoscale aerosol particles through masks, the researchers from the University of Illinois at Urbana-Champaign in the US said speaking, coughing, and sneezing generates larger droplets -- about one millimeter in diameter -- that can carry virus particles.

They said the larger droplets pose a problem as they can squeeze through the pores of some fabrics if they have sufficient momentum, and break into smaller droplets and become airborne.

In the study, published in the journal Extreme Mechanics Letters, the scientists filled the nozzle of an inhaler with distilled water seeded with easy-to-find ultrasmall fluorescent particles -- which happens to be the size of a novel coronavirus particle.

The inhaler forced the water through the nozzle when puffed, and generated high-momentum droplets that collected on a plastic dish placed in front of the inhaler, the study noted.

The researchers repeated this process with the various materials placed over the collection dishes to test their ability to block the particles.

"We count the number of nanoparticles landing on the dish using a high-resolution confocal microscope. We can then use the ratio of the number collected with and without the fabric to give us a measure of droplet-blocking efficiency," said study co-author Taher Saif.

However, the scientists said for an individual to feel compelled to wear a mask, the material must not only be able to block the droplets, but also be comfortable and breathable.

"A mask made out of a low-breathability fabric is not only uncomfortable, but can also result in leakage as the exhaled air is forced out around contours of a face, defeating the purpose of the mask and providing a false sense of protection," Saif said.

"Our goal is to show that many common fabrics exploit the trade-off between breathability and efficiency of blocking droplets -- large and small," he added.

The scientists tested the breathability and droplet-blocking ability of 11 common household fabrics, including new and used garments, quilted cloths, bedsheets and dishcloth material, using a medical mask as a benchmark.

They then characterised the fabrics in terms of their construction, fiber content, weight, thread count, porosity and water-absorption rate.

Their analyses revealed that droplets leave the inhaler at about 17 metres per second (mps) while those released by speaking, coughing and sneezing have velocities within the range of 10 to 40 (mps).

"We found that all of the fabrics tested are considerably effective at blocking the 100 nanometer particles carried by high-velocity droplets similar to those that may be released by speaking, coughing and sneezing, even as a single layer," Saif said.

"With two or three layers, even the more permeable fabrics, such as T-shirt cloth, achieve droplet-blocking efficiency that is similar to that of a medical mask, while still maintaining comparable or better breathability," he added.

The researchers believe the new experimental platform may offer a way to test fabrics for their blocking efficiency against the small and larger droplets that are released as people breathe, or cough.

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