Combating corona: Dubai unveils creative outdoor campaign encouraging public to #StayHome

KT
April 16, 2020

Dubai, Apr 16: Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), unveiled a series of outdoor ads that form part of its new campaign to encourage the community to stay home.

Featuring the slogan 'For My Sake #StayHome for Us', the campaign depicts stunning artwork developed in collaboration with Emirati artist Maitha Demithan. The ads have been displayed on billboards, lamp posts and digital screens across Dubai.

The campaign reinforces the importance of staying at home in line with the strict restrictions on movement put in place by Dubai's Supreme Committee of Crisis and Disaster Management as part of intensified measures to combat Covid-19.

Nehal Badri, Director of Brand Dubai, said: "The outdoor campaign, displayed in prominent locations across Dubai, was designed to illustrate the importance of staying at home during the current sensitive period. Using Maitha Demithan's stunning creative artwork, we sought to send out a clear message to the community that staying at home is vital to safeguard the wellbeing of our loved ones. 

This project is one of a series of initiatives launched in collaboration with UAE-based artists to raise awareness about the need to unite efforts to protect vulnerable people from the risk of infection."

Emirati artist Maitha Demithan said: "It has been a privilege for me to work on this project and an honour to serve my country through my artworks. The three portraits featured in the campaign create a triptych that represents the people who are the most vulnerable to being infected by the virus. During such difficult times, art can play a crucial role in raising awareness on how to stay safe, but most importantly it can keep everyone inspired. I encourage all my fellow artists and the creative community to continue practicing social distancing and stay connected by using their creativity and innovation to raise awareness during this period."

Brand Dubai partnered with several media outlets, including Media 24/7, Arabian Outdoor Media and Hypermedia to launch the outdoor ads. The ads are displayed on Sheikh Zayed Road, Dubai Marina.

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News Network
May 17,2024

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Hamas says the Israeli regime’s bombing of the Gaza Strip, which is enduring a genocidal Israeli war, has killed 70 percent of the Zionist captives, who have been held by the Palestinian resistance movement since an October operation.

Khalil al-Hayya, deputy chief of Hamas’ Political Bureau, announced the information in an interview with Lebanon’s al-Manar television network on Thursday.

“The Zionist enemy wants to recover the remaining captives by force, killing them by bombing,” he said.

Around 250 people were taken captive on October 7 last year during Al-Aqsa Storm, a retaliatory operation by Gaza’s resistance groups.

At least 35,272 Palestinians have died in an Israeli war of genocide that began following the operation.

Hamas released 105 of the captives during a week-long truce in late November.

Hamas recently agreed to another truce proposal enabling cessation of the Israeli aggression and release of the rest of the captives. The Israeli regime, however, rejected the proposal.

The Hamas’ official said, “The latest proposal presented to us comes very close to our demands, but the enemy has not respected the proposal or the mediators.”

Al-Hayya reiterated the movement’s demands, saying any potential truce agreement had to mandate a complete and comprehensive cessation of the Israeli aggression, withdrawal of all Israeli forces from Gaza, and then a captive exchange deal.

‘Victory is our ally’

The Hamas’ official pointed to the Israeli regime’s failure to realize its war goals, including defeating the resistance.

“After eight months of aggression, the enemy has failed to eradicate the resistance in Gaza despite all the actions of the occupation,” he said.

“The resistance has rebuilt itself and can adapt its capabilities to face the occupation,” the official said, asserting, “The resistance is capable of enduring for many months and will continue to defend its people as long as the battle is ongoing.”

“The resistance has the ability to continue because it is right, and victory is our ally, while the enemy will face defeat.”

Thanking regional resistance

Elsewhere in his remarks, al-Hayya expressed gratitude towards the regional resistance groups for the pro-Palestinian operations that they have been carrying out against Israeli targets and those associated with the occupying regime.

“The fronts in Yemen, Lebanon, and Iraq support Gaza and link the cessation of [their] operations to the end of aggression on Gaza,” he said.

“When we meet with the resistance forces in the region, we affirm that the battle is one.”

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News Network
May 12,2024

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Israeli military tanks have started to go deeper into the Jabalia refugee camp in northern Gaza as part of a ground offensive months after claiming Hamas had been “dismantled” in the area.

Israeli forces are “carpet-bombing” the eastern areas of Jabalia refugee camp in the northern Gaza Strip, killing and wounding several Palestinians, Al-Jazeara reported citing local sources on Sunday.

Israeli military tanks have advanced further into the Jabalia refugee camp, crossing Salah al-Din Street amidst ongoing battles with Hamas fighters, reports added.

Media quoted eyewitnesses as saying that the tanks are surrounding evacuation centers and residential buildings in the densely populated area, leading to mass evacuations and displacement towards the western part of Gaza City.

Also, Israeli drones targeted ambulances near the clinic run by the United Nations Relief and Works Agency for Palestine Refugees (UNRWA) in Jabalia, according to Mahmoud Basal, the spokesperson for the civil defense directorate in Gaza.

Basal stated that emergency crews in Rafah, al-Zaytounm, al-Sabra, and Jabalia have been inundated with distress calls, confirming that these areas were subjected to overnight bombardment.

Shortage of oxygen for patients

Imad Abu Zayda, an emergency doctor in Jabalia, warned of the critical conditions prevailing there due to the recent Israeli aggression in the area.  

“No light due to the lack of fuel and there’s no medical supplement available as Israel has expanded their operation in the area. We have no oxygen to give to patients,” he said.

He added that the majority of those injured are children and women, and the medical team is grappling with limited resources to provide essential care.

All hospitals in the northern Gaza Strip are now out of service, following a warning from the UN about the risk of running out of fuel in hospitals across the region.

Israel’s closure of the Rafah crossing has also prevented aid trucks from entering the area since May 5.

The Jabalia refugee camp, established in 1948 to accommodate Palestinians who were displaced after the Nakba, or catastrophe, which refers to the ethnic cleansing of Palestine in 1948, has become the most densely populated refugee camp in the Gaza Strip.

With over 750,000 Palestinians forcefully displaced, this camp stands as a testament to the birth of Israel in 1948.

Since the start of the Israeli war on the Gaza Strip on October 7, Israeli forces carried out several attacks on Jabilia camp, leaving it in ruins by intense bombardment.

In early February, Israeli forces withdrew from the camp claiming it had destroyed Hamas as a fighting force in the northern areas.

On Saturday, the Israeli military ordered residents of the Jabalia Refugee Camp to evacuate “immediately”, as it prepares to launch military operations against Hamas.

However, the displaced residents have no place to seek refuge, as the UN reports a severe famine in the region.

Since the start of the offensive, the Tel Aviv regime has killed more than 34,971 Palestinians and injured more than 78,641 others, mostly women and children.

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