Incredible! Wear a bindi for your daily dose of iodine

Apr 7: In order to help women get their daily dose of iodine without any hassles, Neelvasant Medical Foundation and Research Center along with ad agency Grey has come up with an innovative idea.

Now, you need not swallow iodine capsules or fuss about eating iodine rich food. But, all you need to do is just wear a bindi.

Named as 'Jeevan Bindi' or 'Life saving dot', these bindis contain iodine. When you wear this bindi, it will dispense iodine to your body.

Deficiency of iodine in the Indian-subcontinent soil and the food derived from it has made the Indian population prone to Iodine deficiency disorders. The worst affected are the women in rural areas.

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