Insensitive marketing: Online shopping portals celebrate devastating earthquake

[email protected] (CD Network)
April 26, 2015

Mangaluru, Apr 26: Online shopping portals seemed to take an opportunistic view of the disastrous Nepal earthquake on Saturday by putting up extremely insensitive posts for promoting a discount offer.

"Shake it off like this Earthquake: Get any Vincent Chase Sunglasses upto Rs. 3000 for FLAT Rs. 500, by sending invites to 50 friends," were the words Lenskart, an online shopping portal for eyewear, used in text messages sent to customers on Saturday, which instantly sparked outrage online.

Lenskart

The SMS which was received around 1pm faced heavy criticism from people on Twitter. #ShameonLenskart trended on Twitter, the company then understanding the adversity sent out another SMS at 3:01 pm apologising for the “accidental choice of words”.

The SMS read, “We apologise for the accidental choice of words in our SMS, Our intention was not to hurt anyone’s feelings. We are extremely sorry for this error- Lenskart Team.”

Meanwhile, American Swan, another leading online shopping site, went on to the extent of rejoicing the devastating earthquake. It tried to capitalize the death of killing hundreds in Nepal, by sending this text message: “Whooaaa! This is Earth Shattering offer!”

american

The shameless promotional SMS was sent at 1.01 pm. They expected to pull a lot of people through their “Earth Shattering offer” but faced the same brunt and later issued an apology at 4.22 pm. Read below:

“We apologize for the message. We would like to inform that it was unintentional. We're retracting the message at the earliest -- American Swan Team”

Comments

Beulah
 - 
Wednesday, 24 Feb 2016

EasySMS internet API means that you can crrate blog that could deliver TEXT MESSAGE.

Makke use of normal world wide web dialectgs tto create apps in which speak to world-wide SMS carriers.
You should not worry about sophosticated SMPP machines or
eve hosting TXT hosting space. Simply just post us your
own announcements using each of our clean apparent API phone caqlls and we will produce
the idea in your case easily along with deliver you rer confirmations or perhaps responds.

EasySMS is a leader in business sending text messages answers.
The reputation is created with techie knowledge, sector encounter, highh quality assist
and support stability. Via mass TXT in adition to desktop computer TEXT MESSAGE too TEXT MESSAGE API gateways.

My website; service.: https://easysms.4simple.org

Willy
 - 
Sunday, 21 Feb 2016

Discovering your hobby items at a discount is simple by using these clever techniques.
Whenever you build a contact inform, you will be
notified each time fresh deals look on-line.

Here is my web blog Florene: http://the93824892374.com/

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 7,2024

damudupi.jpg

Udupi: Udupi became the second city on the Karnataka coast after Mangaluru to launch water rationing, a senior official said on Tuesday.

Commissioner of the Udupi City Municipal Corporation Rayappa said that the rationing system will come into force from Wednesday and will continue till the water in the reservoir reaches comfortable levels.

The dam built across the Swarna river at a place called Baje, which is the only source of water for Udupi city, recorded 3.25 meters of water as against the top level of 6.30 meters.

The decision of water rationing will be reviewed periodically until the reservoir regains its fullest levels, the official said.

The Mangaluru City Corporation resorted to water rationing on Saturday following declining water levels in the reservoir built across the Nethravati river at Thumbe. 

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 11,2024

1devarajG.jpg

Karnataka: BJP leader and advocate G Devaraje Gowda was arrested in connection with a sex abuse video allegedly belonging to Hassan JD(S) MP Prajwal Revanna.

According to police, Devaraje Gowda was arrested at Gulihal tollgate by the Hiriyur police in this district on Friday night for leaking the video in a pen drive.

He was arrested on a tip-off received by the Hassan police, which wanted his presence for the case.

Several explicit videos involving Prajwal started making the rounds ahead of the first phase of Lok Sabha elections in Karnataka, which took place on April 26.

The MP, a grandson of former prime minister H D Deve Gowda, is absconding and a 'blue corner' notice has been issued against him by Interpol.

Three FIRs, including charges of rape, molestation, intimidation, blackmailing and threatening, have been registered against Prajwal.

Devaraje Gowda is accused of leaking these videos, which he has categorically rejected.

He contested in the 2023 Assembly elections against JD(S) MLA from Holenarasipura H D Revanna.

H D Revanna, father of Prajwal, is at present in jail on charges of kidnapping a woman, a mother of three.

Ahead of polls, Devaraje Gowda had warned BJP’s central leadership against backing Prajwal Revanna and brought his sex scandal to light.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 11,2024

prakashhindu.jpg

Madikeri, May 11: Kodagu police have apprehended the man allegedly responsible for the brutal murder of a minor girl within the confines of Kumbaragadige village in Karnataka's Somwarpet taluk. 

Kodagu Superintendent of Police, K Ramarajan, disclosed that the arrested individual is Prakash (32) from Hammiyala village in Somwarpet taluk. However, authorities are still in the process of recovering the severed head of the victim. The perpetrator had absconded with the victim's severed head after committing the crime. 

Search operations for the suspect commenced late on Thursday night (May 9), with officials diligently pursuing leads. Acting on information suggesting the suspect's presence in a forested area near the village, the police swiftly moved in and apprehended him.

The victim US Meena, 15, a student of Surlabbi High School, had passed the SSLC examinations, the results of which were announced on May. One same day, she was murdered. 

Reportedly, the engagement of the minor girl with the suspect was thwarted by officials from the Women and Child Development department. Subsequently, officials persuaded the girl's parents against proceeding with the marriage. 

However, despite these interventions, the suspect forcibly entered her residence during the night, purportedly abducted her, and later perpetrated the heinous crime in a wooded area on the outskirts of the forest, before absconding with her severed head.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.