Transit One: Heralding highway mall culture in Mangaluru

[email protected] (Business Desk )
October 20, 2016

Mangaluru, Oct 19: Consumerism has fuelled India's economic growth to a great extent in the last few decades and malls have played a key role heralding this consumer culture. With this India's mall space has hit new dimensions to suit the changing needs. Malls that come in different names like shopping malls, destination malls, pedestrian malls, transit malls, high ways malls, theme based malls etc., are trying to connect to the community in a meaningful way going beyond the narrow confines of shopping.

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Mangalore is not far behind when it comes to keeping abreast of globaltrends in any field.This has been true with regard to the transformation we have been witnessing in thisomnipresent mall culture which has pervaded the entire country. These days there is lot of hype about highway malls the world over and in Mangalore too the highway mall is becoming a reality soon. Credit goes to Ecologic Habitat LLP, an established and reputed name in the realty sector, for being the pioneer in spearheading the highway mall culture in Mangalore. With an experience spanning over three decades in the real estate field Ecologic Habitat, a relatively new entrant in the field of real estate in Mangalore, has seized the initiative and has come up with theme -based series of highwaymalls.

The first highway mall in this series is titled “Transit One” coming up near thebusy highway junction in Thokkottu on NH 66 and this mall is sure to make NH 66 an iconic highway on the lines of US 66. The foundation stone for this mall was laid in 2015 work is going on in full swing and the project will be ready for occupation by July 2018. Ecologic Habitat is planning a series of highway malls in the entire coastal belt of Karnataka and beyond. Transit One is the first in the series of transit malls which are planned along the highways in Surathkal, Udupi, B C Road and many such places.

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Highway retailing - the growing network

Highway malls is the new buzzword in the country evolved after careful research and considerable thought process. These are basically smaller malls and cater to highway travellers. P S Mohammed, Managing Director, Ecologic Habitatsays that highway mall culture is here to stay and it has given a new dimension to highway retailing and tothe mall culture. “Not long ago it was a common sight to see local restaurants and dhabas on Indian highways that served hot and piping local and popular cuisine to the travellers. Today these restaurants and dhabas have made way for highway malls which are slowly emerging as the new retail outlets providing all facilities and services under one roof”, Mohammed asserts. Being a transit mall the promoters want to target both the local populace as well as the travellers passing through these busy and bustling highways.

Unlike earlier when highways were known for their desolate look these days highways buzz with lot of activity 24X7. Entertainment, fun, frolic, shopping, eating out, gaming etc., has replaced boredom and the otherwiseunexciting travel routine. Highway malls have given an entirely new meaning to the concept of highway retailing. Many realtors like Ecologic Habitat, the promoters of Transit series of highway malls, have been sharp and quick to sense the changing trends and proclivity of travellers for more fun, entertainment, tasty food, leisure, amusement, shopping and anything that makes life easy and carefree. With most national and international brands vying to buy space in the retail format highway malls are going to get fillip and the trend is here to stay.

The retailers have found their perfect destination in Transit Onemall on NH 66 near Thokkottuand this is clearlyevident from the fact that all the 42 boutique stores on offer in the mall are sold out in record time. It is the first mall in the city to come out with the concept of vanilla stores in an exclusive floor for these stores. Moreover, this is the first mall whichcaters to every section of the society and to their every need thus providing complete shopping experience to the customers.

What sets Transit One apart from the rest is that unlike most malls it offers smaller units and that too at an affordable price. It has come as a huge blessing for people especially many NRI's because a vast majority of them want to come back and invest in something that assures them a good return. Buying a retail outlet isthe best and prudent choice for most of them and Transit One offers retail outlets at affordable rates. “The affordability of these boutique shops has come as a breath of fresh air for many as these boutiques were within their budget limit”, P S Mohammed declares.

P S Mohammed is candid when he says “we want to capture the concept of highway retail marketing in Mangalore because 40% of India's population is always on the highways and that is quite a sizeable number to concentrate our energies on. We want this to be a stopover destination for the travellers”. The promoters have chosen Thokkottu junction on NH 66 keeping in mind the footfalls in the form of an estimated 20,000 NRI crowd from the area. They are also banking on the sizeable chunk of almost 15,000 student crowd from the various medical colleges and universities in Deralakatte, which is just a few kms from Thokkottu. “With 4 medical colleges and 3 universities in the vicinity of Thokkottu Junction we expect a large number of yuppie crowds to be our regular footfall. Transit Oneoffers everything for everyone and that is what makes the difference. This will be the one stop destination for every genre of crowd”, says a confident Mohammed.

Transit One is the keenly awaitedmall because it is going to herald a paradigm shift in mall culture, totally different from the existing set of malls. It has many firsts to its credit including an exclusive ladies zone and a drive-in-super market wherein customers can shop with the help of a portal. Another unique feature isthe external LCDdisplay at the entrance lobby and this is anotherfirst as far as Mangalore is concerned. Being a transit mall its aim is to target both the local populace as well as the travellers passing through this busy highwayand give them a pleasurable experience.

Highway malls are emerging as the one-stop-shop destination for most travellers and to the enterprises they provideenormous business opportunities. This is a big blessing for highway travellers and other customers asthese malls promise fun-filled and hassle-free shopping experience. The burgeoning middleclass and their increasing affluence have resulted in tremendous growth in road travel. A large number of Indians prefer to travel by road and the availability of shopping centres, food chains and refreshment zones is a welcome break for a weary traveller.

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Tapping Medical Tourism

Ecologic Habitat aims at inclusive development of this coastal region and is all set to make a foray into the hospitalityand health tourism sector as well. It is a known fact that the coastal region is blessed with nature's bounty and unique beauty, which is not fully tapped. The Western Ghats which forms part of this region is a global biodiversity hotspot known for its unique topographical diversity, climate, vegetation, rare and exquisite flora and fauna. It insulates the region and its people by providing climate stability, clean water and fresh air, which are the drivers of economic growth and social stability.

Moreover Mangalore is well-known as a healthcare hub and the promoters of Ecologic Habitat believe that both these factors can be exploited for promoting theme-based medical tourism. The promoters have already started working on this and have identified a property in the tranquil environs of Someshwar-Talapadystretch. “Tourism is a key driver of our economy, and we aim to make Mangalore an attractive destination all round the year.We have identified about 2 acres of land near Someshwar and we plan to promote Indian healing system in a big way. Ayurveda treatment, yoga, meditation, organic food and diet, nature trekking and many other forms of wellness methods are known for Indians from time immemorial. We want to promote these time-tested methods of treatment and give a big push to health tourism”, the promoters point out.

Beautiful cottagesand boutique hotel apartments will form part of promoting tourism to cater to budget travellers. As an extension of promoting health tourism Ecologic Habitat is planning to set up transit hostels for the benefit of student crowd. This is need of the hour in the city like Mangalore which is known as a bustling educational and healthcare hub attracting students from different parts of India and also from other countries.

With an array of economic activities which are in the various stages implementation Ecologic Habitat is sure to provide a fillip to the growth of the region and is all set to contribute in its own way for the overall growth and prosperity of this region.

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Address :

ECOLOGIC HABITATS

Crystal arc, 3rd floor,

Balmatta road,

Hampankatta, Mangalore – 575001

Contact Number : 91 9741070000, 0824-6066666

Email: [email protected]

website: www.ecologichabitats.com

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Pooja Shetty
 - 
Thursday, 20 Oct 2016

wow!!! good job

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News Network
April 24,2024

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With the Karnataka transport department extending the deadline for the installation of High Security Registration Plate (HSRP) twice--- in November last year and February, it is no longer planning to extend the same. The department ordered for the installation of HSRP before May 31.

The transport department through a notification in August last year, had mandated the installation on all the vehicles that were registered in the state prior to April 1, 2019. According to transport officials, there are nearly two crore vehicles that are supposed to get HSRP for their vehicles.

“As of now, the state has registered only 34 lakh HSRP installations, despite extending the deadline twice. From nearly 18 lakh installations since February, the numbers have almost doubled. However, there are still a large number of vehicles that have to opt for HSRP,” said C Mallikarjuna, Additional Commissioner for Transport (Enforcement).

“We will wait till May 31 to check for the total number of vehicles that fall in line. We are expecting HSRP installations to touch 75 lakh, after which we will consider an extension as the numbers indicate that people are falling in line and if some more time is given everyone will get it done. However, if we do not reach that number before the deadline, we will request the government not to extend the deadline but urge for an enforcement,” he said.

He also stated that a fine of Rs 500 will be imposed for the first time and if vehicle owners do not fall in line, it will be Rs 1,000 later until they have installed HSRP. “We will wait till the Model Code of Conduct ends and take the government’s opinion. We are going to request the government for strict enforcement if the HSRP installations are not satisfactory,” he added.

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News Network
May 1,2024

Mangaluru: The Bengaluru-Mangaluru air route has recently surpassed the Mumbai route to become the busiest for Mangaluru International Airport.

According to the Directorate General of Civil Aviation’s city pairing data for March this year, 51,734 passengers travelled between Mangaluru and Bengaluru, while 50,340 passengers flew on the Mangaluru-Mumbai route.

In January and February, the Mumbai air route had the highest passenger flow with 60,306 and 52,732 passengers, respectively, compared to 53,509 and 47,530 for Bengaluru during the same months. However, the trend shifted in March, with the Bengaluru-Mangaluru route surpassing Mumbai.

An official from MIA explained, “The first reason for Bengaluru taking over Mumbai is that flights that almost fly full to Mumbai were reduced from March, after the ministry of civil aviation suggested easing air traffic congestion at Mumbai airport. The air carrier IndiGo, which used to operate four flights a day from MIA, reduced it to three. Air India Express, which operates two flights a day, has made no changes. As a result of this, Bengaluru has taken over Mumbai. A total seven flights operates per day to Bengaluru.” 

The official added that despite the reduction in flights, the Mumbai route still experiences high demand. DGCA data for 2023 shows that the Mumbai and Bengaluru sectors have experienced growth of 11.9% and 19.3%, respectively.

The Mangaluru-Mumbai sector has seen a total of 5,52,767 passengers, followed by Bengaluru with 5,52,500 passengers in the same calendar year.

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News Network
April 22,2024

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New Delhi: Even though Prime Minister Narendra Modi's nasty election speech in Rajasthan's Banswara has triggered a nationwide controversy, the Election Commission has so far not taken any action. Meanwhile the Opposition bloc INDIA called the speech an attempt to divert attention from "real issues".

Addressing the people Banswara, on April 21, (Sunday) Modi openly attacked India’s Muslims, suggesting they were “infiltrators” and went on to claim that the opposition if elected would give away “mangalsutras” and “land” of those listening to his speech to them (Muslims). 

He referred to his immediate predecessor, Dr Manmohan Singh who was in office for 10 years as prime minister till 2014, and said, “Earlier, when his government was in power, he had said that Muslims have the first right on the country’s property, which means who will they collect this property and distribute it to – those who have more children, will distribute it to the infiltrators. Will the money of your hard work be given to the infiltrators? Do you approve of this?” 

Modi went on to say, “This Congress manifesto is saying that they will calculate the gold of the mothers and sisters, get information about it and then distribute it. Manmohan Singh’s government had said that Muslims have the first right on property. Brothers and sisters, these urban Naxal thoughts will not let even your mangalsutra escape, they will go this far.”

Narendra Modi and the BJP so far in their campaign trail have invoked religious faith, the Ram temple and Lord Ram multiple times, directly using it to call for people to vote for them. The Election Commission has been completely silent on the messaging via videos, tweets and other exhortations. 

Did Manmohan Singh really say that?

Modi’s claim that Dr Singh said that is not new and was refuted in 2006 itself by Singh’s PMO, when Modi had first made the false claim. The PMO had termed such remarks, “a deliberate and mischievous misinterpretation of what the Prime Minister said here yesterday at the meeting of the National Development Council, on fiscal priorities of the government.” It was termed “an avoidable controversy has been generated. The Prime Minister’s observations have also been quoted out of context in some sections of the electronic media, fuelling a baseless controversy.”

The full text of the paragraph in which the Prime Minister referred to the issue of minority empowerment to clarify the matter is as follows:

“I believe our collective priorities are clear: agriculture, irrigation and water resources, health, education, critical investment in rural infrastructure, and the essential public investment needs of general infrastructure, along with programmes for the upliftment of SC/STs, other backward classes, minorities and women and children. The component plans for Scheduled Castes and Scheduled Tribes will need to be revitalized. We will have to devise innovative plans to ensure that minorities, particularly the Muslim minority, are empowered to share equitably in the fruits of development. They must have the first claim on resources. The Centre has a myriad other responsibilities whose demands will have to be fitted within the over-all resource availability.”

The PMO’s clarification said. “it will be seen from the above that the Prime Minister’s reference to “first claim on resources” refers to all the “priority” areas listed above, including programmes for the upliftment of SCs, STs, OBCs, women and children and minorities.

Opposition reacts

Chairman, Media and Publicity department of the Congress, Pawan Khera said in a video message in a post, “We challenge the Prime Minister to show us if the word Hindu or Muslim is written anywhere in our manifesto. This kind of lightness is there in your mentality, in your political values. We have talked about justice for the youth, women, farmers, tribals, middle class and workers. Do you object to this as well?”

Khera was referring to earlier mistruths uttered by Modi about the “Muslim League” having influenced the Congress manifesto.

In Jharkhand’s Ranchi at an opposition rally, Congress president Mallikarjun Kharge is reported to have said by BBC Hindi, “If democracy and the Constitution end in the country, then the people will have nothing left. Babasaheb Ambedkar ji and Jawaharlal Nehru ji gave equal voting rights to everyone, due to which all classes got respect. But Narendra Modi wants to snatch their rights from the poor.”

B.V. Srinivas termed it as unfortunate that “this person is the Prime Minister of this country, and an even bigger tragedy is that the Election Commission of India is no longer alive.” He said that “due to the frustration of impending defeat, the Prime Minister of India is openly sowing the seeds of hatred, he is polarising by misquoting Manmohan Singh’s 18-year-old incomplete statement, But the Election Commission (Modi ka parivar) is bowing down.”

Modi’s past hate-speech

Modi, in his 12-year tenure as chief minister of Gujarat was known to have made speeches targeting the state’s minority Muslim community brazenly, terming camps where Muslims were forced to stay in after communal violence gripped the state in 2002. Frontline covered him on his Gujarat Gaurav Yatra started shortly after the violence, at a rally at Becharaji in Mehsana district in northern Gujarat, when he said, “What should we do? Run relief camps for them? Do we want to open baby-producing centres? But for certain people that means hum paanch, hamare pachees.” 

In 2017 it was time again for direct speech targeting Muslims when in February he spoke of ‘shamshaan versus kabristan’ campaigning for UP and then for Gujarat elections when the BJP had its worst performance this millennium, in a speech at Palanpur on December 10, 2017 Modi invoked a “secret meeting” to get Pakistan to fix Gujarat’s assembly polls. He said that a meeting was held at Congress leader Mani Shankar Aiyar’s residence, attended by former PM Manmohan Singh, former Vice-President Hamid Ansari, former Army Chief Deepak Kapoor and distinguished diplomats to execute the plot. Modi’s PMO faced embarrassment when in response to an RTI filed by the Congress, his office was forced to say that Modi’s campaign speech could have been based on an “informal input”.

In the only question he has answered as part of a press conference with Joe Biden on June 22, 2023, Modi was asked, “India has long prided itself as the world’s largest democracy, but there are many human rights groups who say that your government has discriminated against religious minorities and sought to silence its critics.  As you stand here in the East Room of the White House, where so many world leaders have made commitments to protecting democracy, what steps are you and your government willing to take to improve the rights of Muslims and other minorities in your country and to uphold free speech?”

In response Modi appeared visibly frazzled and denied all charges. “I’m actually really surprised that people say so.  And so, people don’t say it.  Indeed, India is a democracy.” 

The journalist was trolled online by BJP leaders and supporters to such an extent that the White House had to come out and defend her and strongly denounce the trolling and abuse.

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