India to host 2022 AFC Women's Asian Cup 2022

News Network
June 5, 2020

Jun 5: The Asian Football Confederation has awarded the hosting rights of the 2022 Women's Asian Cup to India for the first time since 1979.

The decision was taken at the AFC Women's Football Committee meeting. In February, the AFC Women's Football Committee had recommended India to be hosts.

In a letter to the All India Football Federation, Dato Windsor John, General Secretary, AFC wrote: "The Committee awarded the hosting rights of the AFC Women's Asian Cup 2022 Finals to the All India Football Federation."

The tournament will likely be held in the second half of the year. In the 1979 edition, India had finished as runners-up.

"I need to thank the Asian Football Confederation for finding us suitable to host the AFC Women's Asian Cup in 2022," AIFF President, Praful Patel said.

"The tournament will galvanise the aspiring women players and bring in a holistic social revolution as far as women's football in the country is concerned," he added.

The tournament will feature 12 teams, expanded from the previous slot of eight teams.

India qualifies directly as hosts. The event will also serve as the final qualification tournament for the 2023 FIFA Women's World Cup.

The tournament comes as the latest boost to AIFF as India is slated to host the FIFA U-17 Women's World Cup next year.

India had also hosted the AFC U-16 Championships in 2016 and the FIFA U-17 World Cup in 2017.

"The tournament will play a huge role in further popularising women's football in India. The Women’s Asian Cup 2022 comes on the back of the FIFA U-17 Women's World Cup India 2020, and will help us sustain, and build on the momentum gained," AIFF General Secretary, Kushal Das said.

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News Network
March 22,2024

IPL.jpg

The start of the world’s most lucrative cricket tournament in India is presenting investors with another big opportunity to cash in on the sport, months after the world’s most populous nation hosted the Cricket World Cup.

The eight-week long Indian Premier League begins March 22 for its 17th season. Since its inception, the fast-paced cricket tournament has become a corporate juggernaut to rival the National Football League in the US and the English Premier League in value.

Just as October’s Cricket World Cup boosted consumption in India for months, fans are expected to flock to restaurants, pubs and food delivery platforms over the duration of the tournament. This year’s IPL also coincides with general elections that will last for six weeks starting April 19, a period when companies are expecting higher food and drink sales as people flock to rallies and other events.

“There’s going to be a lot of spending,” said Madan Sabnavis, chief economist at Bank of Baroda. “IPL, as well as the election, gives a three-month corridor with enhanced economic activity.”

Stocks in India such as McDonald’s franchise operator Westlife Foodworld Ltd. and peer Sapphire Foods India Ltd. gained ahead of the first match on Friday, as well as hotels and beverage makers. Packaged-food companies could also stand to benefit from the IPL craze, said Sachil Bobade, an analyst at investment firm Dolat Capital Market.

The IPL ecosystem was valued at $11 billion (Rs 91,721 crores) in 2023, including the value of media rights and sponsorships, according to Indian valuation consulting firm D&P Advisory.

The league is also attracting record sums of money from sponsors and broadcasters. Conglomerate Tata Group won the title sponsorship rights of the tournament in January for a record 25 billion rupees ($300 million). Billionaire Mukesh Ambani’s media venture secured the digital streaming rights in 2022 for five years for $2.7 billion, while Walt Disney Co. paid roughly the same for TV rights.

“There was a serious amount of bidding even this year,” said Vinit Karnik, head of entertainment, esports and sports at media agency GroupM South Asia. “I see growth in IPL in double digits year-on-year,” he adds.

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