BJP has mastered the art of influencing voters through WhatsApp: Shashi Tharoor

Agencies
May 20, 2019

New Delhi, May 20: The Bharatiya Janata Party (BJP) mastered the art of influencing voters via social media platforms in Lok Sabha elections and WhatsApp has been their favourite medium simply because of its massive reach, Congress Party leader Shashi Tharoor has said.

In a commentary piece in Channel News Asia on Sunday, Tharoor said WhatsApp is the favoured medium because 82 per cent of India's mobile phone users have downloaded the app, and because it's targeted to specific people. 

"The ruling Bharatiya Janata Party (BJP) is the master of this technique, running an estimated half-million WhatsApp groups across the country. Its IT cell head, Amit Malviya, declared in March that, 'The upcoming elections will be fought on the mobile phone ...In a way, you could say they would be WhatsApp elections,'" wrote Tharoor.

"The BJP benefits from vast armies of people, some paid and some volunteers, whose job is to feed the voracious appetites of these WhatsApp groups," the Congress Party leader claimed.

A political party, Tharoor stressed, "can create groups defined by their interests, caste, or religious identity, or by a specific issue or cause, and bombard them with messages to reinforce their biases and convince them the party is with them".

Despite tall claims made by Facebook that it is removing 10 lakh fake accounts a day in India, a recent survey by online startup Social Media Matters and New Delhi-based Institute for Governance, Policies and Politics revealed that one in two Indians receives fake news via Facebook and WhatsApp.

Facebook and WhatsApp are the leading platforms being used to disseminate misinformation. The survey stated that 96 per cent of the sample population received fake news via WhatsApp.

According to Tharoor, "Twitter, the most 'political' of social media, has only 30 million active users in India. It is dwarfed by Facebook and WhatsApp, with over 240 million active users each".

Given parliamentary constituencies of some two million people each, Twitter is of little help in political mobilisation.

"Unlike the US, Twitter would be useless for organising a mass rally, or even convening a large public meeting. It cannot be a substitute for conventional campaigning.

"Nonetheless, political parties have been turning to social media extensively this year," Tharoor wrote.

Media reports last week claimed how political activists and digital marketers are bypassing restrictions on forwards by using counterfeit versions of the popular messaging app and other software tools costing as little as Rs 1,000.

WhatsApp said it had sent cease and desist letters to companies claiming to offer such services.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 11,2024

kundapurcrash.jpg

Udupi: A middle aged couple lost their lives while their teenage son survived with critical wounds after a speeding car, which was travelling from Maharashtra to Kerala, fell off a flyover in Kundapur taluk of Udupi district. 

The deceased have been identified as Munnavar (49), who was driving the car, and his wife Sameera (41), a native of Kannur in Kerala. Their son Suhail (18), who was in the car, suffered severe injured and is recovering at Manipal Hospital. He is said to be out of danger.

The family was traveling from Kollapur to Kannur as Sameera was a native of Kannur. Their plan was to celebrate Eid-ul-Fitr in Sameera’s parental home.  

However, on Tuesday (April 9) morning, when the car reached near Bobbaryanakatte, it reportedly went out of control of the driver and fell off the flyover on to the service road.

All three were immediately rushed to the hospital in Kundapur. Sameera died immediately upon admission to the hospital, while Munnavar succumbed to injuries at Manipal Hospital on April 10. The mortal remains of both were handed over to relatives after the post-mortem.

Kundapur DySp Belliyappa, Circle Inspector Nada Kunar, Traffic SIs Naveen Naik, and Savitri Nayak visited the accident spot for the inspection.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 23,2024

cong.jpg

Congress workers protested outside the home of Nilesh Kumbhani, the party's candidate from Gujarat's Surat Lok Sabha seat whose nomination form was rejected due to alleged discrepancies, as he was likely to join the BJP, sources said on Tuesday.

The protest came a day after the BJP's Mukesh Dalal was declared the winner from the party stronghold following the withdrawal of all the other eight candidates in the fray.

The sources said that the protesters called Kumbhani a "traitor" and "killer of democracy", adding that he could join the BJP as early as this week.

Kumbhani's nomination form was rejected after he was unable to present even one of his three proposers before Returning Officer Sourabh Pardhi.

The BJP had raised questions about the discrepancies in the signatures of three proposers in his nomination form.

The nomination form of Suresh Padsala, the Congress' substitute candidate from Surat, was also invalidated, pushing the party out of the poll fray in the BJP stronghold.

In his order, Pardhi said the four nomination forms submitted by Kumbhani and Padsala were rejected because at first sight, discrepancies were found in the signatures of the proposers, and they did not appear genuine.

The Lok Sabha elections in the Surat seat was supposed to take place on May 7.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 23,2024

bird.jpg

Mangaluru, Apr 23: As an outbreak of avian flu has been reported in some districts of neighbouring Kerala, the border areas of Karnataka, including Mangaluru, have been put on high alert, officials of the Karnataka Animal Husbandry department said.

At present, the situation in Kerala is being monitored before any action can be taken, they said.

“Our Kerala counterparts have assured us that the avian flu has been contained within Alappuzha district. However, loading, booking and carrying poultry and poultry products on trains and at railway stations are still under consideration (surveillance), the officials said.

Not only railways but also road transport ferrying chicken loads from Kerala to Mangaluru are under surveillance. Mangaluru, being one of the largest consumers of chicken from Kerala, has halted chicken procurement from Kerala-based suppliers.

Sudhakar Shetty, a market functionary, stated, “The animal husbandry department of Kerala has advised containment of avian flu within a few districts in Kerala. We are closely monitoring the situation.” Despite this, the market has not experienced significant fluctuations in supply yet, as local stocks have been adequate to meet the demand for the next few days.

Demand for chicken could fall for a few days due to a series of temple festivals in coastal areas, where many consumers refrain from consuming meat-based meals until Saturday. Nevertheless, Sunday could witness a change, as consumers may desire hot chicken curry for their Sunday meals, according to the local people.

As officials in the animal husbandry department in Dakshina Kannada have raised awareness in the market about avian flu in the neighbouring state, the question arises whether prices will fall if demand decreases.

“We do not want to contribute to the hysteria surrounding avian flu until our local stock falls below the level of demand,” said Aston D’Souza, a farm owner.

Dakshina Kannada also serves as a good market for suppliers from Shivamogga, Hassan, and Chikkamagaluru.

“In case supplies dwindle due to an unlikely prolonged shutdown of Kerala supplies, we can always purchase from those districts, albeit at a slightly higher cost than Kerala stock,” Shetty said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.