Modi govt spending more on ads in Hindi newspapers

Agencies
September 8, 2019

Kathmandu, Sept 8: In a clear message to make deeper inroads into the Hindi heartland, the Narendra Modi government has spent over Rs 890 crore in advertising in Hindi newspapers compared to the over Rs 719 crore in the English newspapers in the last five years, an RTI filed by IANS has revealed.

At a time when print media overall is facing rough weather owing to stiff competition coming from digital platforms -- chiefly Facebook and Google which together share 68 per cent of digital ads globally -- Hindi and regional newspapers across the spectrum (large, medium and small) are defying the trend and flourish in the country.

Leading the pack in the 2014-15 to 2018-19 period was Dainik Jagran that received government ads worth over Rs 100 crore in the given time-frame.

Dainik Bhaskar received ads worth Rs 56 crore and 62 lakh, while Hindustan received government ads worth Rs 50 crore and 66 lakh (approximately) in the reported period.

Punjab Kesari was able to grab government ads worth Rs 50 crore 66 lakh (approx), and Amar Ujala received Rs 47.4 crore in government advertising, revealed the RTI.

Navbharat Times received government ads worth Rs 3 crore and 76 lakh (approx) and Rajasthan Patrika worth Rs 27 crore and 78 lakh (approx).

According to the Indian Readership Survey (IRS) for the second quarter (Q2) this year, Hindi and regional players have been the biggest beneficiaries of the readership growth.

When it comes to total readership, English dailies saw a slight growth from 2.9 per cent in Q1 to 3 per cent while Hindi dailies held its 17 per cent reach.

A recent Registrar of Newspapers for India (RNI) report said that the circulation of Hindi and regional language papers grew at a compound annual growth rate (CAGR) of 6 per cent and 7 per cent, respectively, as compared with 2 per cent growth in English-language papers for the FY2009-FY2018 period, according to media reports.

When it comes to English-language newspapers, The Times of India grabbed the biggest pie, grabbing over Rs 217 crore in government ad spend.

The Hindustan Times was second receiving more than Rs 157 crore in government ads, while Deccan Chronicle was a distant third with government ads worth over Rs 40 crore, revealed the RTI.

The Hindu (including The Hindu Business Line) received ads worth more than Rs 33.6 crore in the five-year period while The Telegraph received government ads worth over Rs 20.8 crore.

The Tribune received over Rs 13 crore while Deccan Herald got more than Rs 10.2 crore worth of government ads in the period.

The Economic Times got ads worth over Rs 8.6 crore while The Indian Express with over Rs 26 lakh and the Financial Express with over Rs 27 lakh worth government ads were other English-language outlets.

In the same period, the government spending on Internet ads witnessed nearly a four-fold rise. The spending on Internet advertising jumped from Rs 6.64 crore to Rs 26.95 crore between 2014-15 and 2018-19.

The government spent over Rs 5,700 crore on total advertising between May 2014 and March 2019.

During Modi's first term as the Prime Minister, a total of Rs 5,726 crore was spent in the five years for publicity purposes.

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News Network
May 1,2024

Bengaluru: A red alert denoting severe heat wave has been issued for six districts of Karnataka by the Karnataka State Natural Disaster Monitoring Centre (KSNDMC), as temperatures are likely to cross 46 degrees Celsius.

Bagalkote, Belagavi, Dharwad, Gadag, Haveri and Koppal districts will see temperatures ranging from 40 to 46 degrees Celsius between May 1 and May 9, according to KSNDMC.

The monitoring centre also pointed out that when comparing the maximum temperature recorded in Karnataka in the past seven years – between 2017 and 2024 – April 30, 2024 recorded the highest, 45.6 degrees Celsius.

Meanwhile, in a statement released by the India Meteorological Department in Bengaluru, the trough/wind discontinuity from southeast Madhya Pradesh to South Interior Karnataka (SIK), across Vidarbha, Marathawada and North Interior Karnataka (NIK) extending up to 1.5km above mean sea level persists.

But as per IMD, the department issued a severe heat (red) alert only when the actual maximum temperature crosses 47 degrees Celsius.

The maximum temperatures are likely to continue and also be around 40 to 46 degrees Celsius over parts of NIK districts, such as Raichur, Kalaburgi, Yadgir, Bellary and Vijayapura districts till May 6, the natural disaster management centre said on social media platform X.

The remaining NIK districts, most of the SIK districts and Dakshina Kannada district are likely to experience maximum temperature between 40 and 44 degrees Celsius, it added.

Parts of Kodagu, Udupi, Hassan, Shivamogga, Chikkamagaluru and parts of Uttara Kannada districts are likely to experience between 33 and 40 degrees Celsius till May 6, according to the centre.

From May 7, maximum temperatures are likely to come down by 2 to 3 degrees Celsius across the state, according to KSNDMC.

Meanwhile, as per realised rainfall across the state data by KSNDMC, while isolated rains were observed in six districts -- Haveri, Dharwad, Gadag, Vijayapura, Shivamogga and Uttara Kannada -- dry/negligible rains were received in 25 districts, including Bengaluru rural and urban on April 30.

Maximum rainfall of 35mm was recorded at Bhogavi in Haveri district.

As per the cumulative date of rainfall from January 1 to April 30, only coastal Karnataka recorded an excess of 59% rainfall from usual, while the rest of Karnataka had deficit rainfall ranging from 13% to 80%, said a press release by KSNDMC, which compiles the data from telemetric rain gauge locations established by it across the state.

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News Network
April 23,2024

nehalove.jpg

Hubballi, Apr 23: Karnataka Chief Minister Siddaramaiah on Tuesday spoke to father of slain student Neha Hiremath over phone and said "sorry" over his daughter's killing, and assured that "we will be on your side".

The Chief Minister also informed Niranjan Hiremath, who is also a Congress councillor of Hubballi-Dharwad Municipal Corporation, about the government's decision to hand over the murder case to the Criminal Investigation Department (CID) and setting up a special court to fast-track trial.

"Niranjan... very sorry. We will be on your side," Siddaramaiah told Hiremath over the phone call during state's Law and Parliamentary Affairs Minister H K Patil's visit to Hiremath's house here.

In the conversation on Patil's phone with speakers on, Siddaramaiah can be heard informing Hiremath about the CID probe and setting up a special court.

"It is a serious offence... setting up a special court will ensure punishment for the accused person."

Hiremath thanked Siddaramaiah on behalf of his family well-wishers and the community for handing over the case to CID and setting up a special court "...ensure there is an order at the earliest and provide us justice," he said, as he also thanked Patil, Home Minister G Parameshwara, local Congress MLA Prasad Abbayya and others for their support.

Replying to this, Siddaramaiah said, "We will ensure it, at the earliest."

In a shocking incident, Neha Hiremath (23), was stabbed to death on the campus of BVB College last Thursday. The accused Fayaz Khondunaik, who fled from the scene, was arrested by the police subsequently.

Neha was a first year Master of Computer Application (MCA) student and Fayaz was earlier her classmate.

Siddaramaih on Monday had announced his government has decided to hand over the investigation into the incident to the Crime Investigation Department, and to set up a special court for speedy disposal of the case.

The case of brutal murder, which sparked widespread outrage, has snowballed into a political slugfest between ruling Congress and opposition BJP.

While the ruling party has tried to project it as an incident with personal angle, the saffron party has called it a "love jihad" case and has said it's a testimony of deterioration of law and order in the state.

Earlier, Siddarmaiah's statement that the murder was due to "personal reasons" and Home Minister G Parameshwara's comments that the duo was in love, has elicited sharp reactions from Hiremath and family members and opposition parties.

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News Network
April 20,2024

Union Finance Minister Nirmala Sitharaman, on Friday, said that the Bharatiya Janata Party (BJP) plans to reintroduce electoral bonds in some capacity following extensive consultations with all stakeholders, should it come back to power in the 2024 general elections, according to a report in the Hindustan Times (HT).

HT cited Nirmala Sitharam as saying, “We still have to do a lot of consultation with stakeholders and see what is it that we have to do to make or bring in a framework which will be acceptable to all, primarily retain the level of transparency and completely remove the possibility of black money entering into this.”

However, the Centre has not yet decided whether to seek a review of the ruling made by the Supreme Court (SC), she said.

She further added, “What the scheme, which has been just thrown out by the Supreme Court, brought in was transparency. What prevailed earlier was just free-for-all.”

Launched in 2018, electoral bonds were accessible for acquisition at any State Bank of India (SBI) branch. Contributions made through this programme by corporations and even foreign entities via Indian subsidiaries received full tax exemption, while the identities of the donors remained confidential, safeguarded by both the bank and the recipient political parties.

On February 15, a five-judge Constitution Bench struck down the scheme, deeming it ‘unconstitutional’ due to its complete anonymisation of contributions to political parties. Additionally, the Bench stated that the articulated objectives of curbing black money or illegal election financing did not warrant disproportionately infringing upon voters’ right to information.

FM Sitharaman said, some aspects of the scheme need improvement and they will be brought back following consultations.

She also lashed out at the Opposition’s claims that the BJP disregarded criminal charges against leaders who switched from other parties to join the ruling party.

The HT quoted her as saying, “The BJP can’t sit here and say, you come to my party today, and the case will be closed tomorrow. The case has to go through the courts that have to take a call; they will not just say, “Oh, he’s come to your party, close the case.” Doesn’t happen that way. So is this washing machine a term they want to use for the courts?”

She further said that the Union government plans to simplify the process of taxation and make it easy for investments to come through into the country.

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