stage every third 50-over World Cup in the subcontinent.
The ICC's media rights are scheduled to go up for grabs in the 2015-2023 period and bagging a lucrative deal may be difficult without assuring buyers marquee events like a World Cup in India, which generates a majority of the game's revenues.
Four of the ICC's 10 Full Members are also from the subcontinent and sources say the world body is seriously contemplating doing away with its current rotation policy to decide the World Cup host.
India, of course, will get to host a major share of any World Cup in the subcontinent, just like it did in 2011.
Although ICC board members haven't had an official discussion on the matter, sources say certain sections of the world body are keen on sending a proposal over to all board members for their consideration.
"We are going to give a serious thought to the subject. Between 2015 and 2023, India will surely host some important ICC event but there won't be any 50-over World Cup, which is the biggest draw for any ICC event. If the board agrees, the 2023 World Cup could be held here in the subcontinent," a top ICC official told TOI on Saturday.
If the ICC does decide to do away with its current rotation policy to decide the World Cup host, then India -- instead of South Africa -- could host the 2023 World Cup. The 2015 and 2019 World Cups would then be co-hosted by Australia/New Zealand and England respectively.
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