People would pay to maintain positive image on social media: Study

Agencies
March 18, 2018

London, Mar 18: How far would you go to portray a positive image on social media? A study suggests that many people are prepared to pay to "filter out" unfavourable information about themselves.

Participants took part in a cooperative situation with an anonymous person, earning real money during the experiment.

They could be "good" and cooperate a lot, which was costly, or be less cooperative, which costs less.

They then found out that information about how much they actually cooperated could be published online along with their name, but that they could avoid this publication if they paid to censor the information.

It turned out that those who cooperated less, valued the censorship highest which meant that information about this group's actions tended to be filtered out.

"That the image people share of themselves is 'softened' on the internet is perhaps not that surprising. What is new is that this is shown under experimental control and that the will to 'filter out' is so strong that one is prepared to pay for it," said Hakan Holm from Lund University in Sweden.

Before the cooperative situation was presented, a group of subjects had to take a "selfie" while other subjects did not. One question was the effect of a selfie on the willingness to share sensitive information.

"The selfie can be said to increase visibility, and by combining this with the information about subjects' cooperation, we found that it increased their valuation of censorship. This was especially true for those who cooperated little," says Holm.

Another effect that surprised the researchers was that the likelihood to cooperate, for subjects who reported that they often took selfies, was greatly influenced by the selfie-taking.

For the frequent selfie-takers who took a selfie before the cooperative situation, cooperation was significantly lower than those who did not take a selfie.

"One interpretation is that among some groups, a selfie can initiate a temporary selfish mindset that crowds out other motives such as the willingness to cooperate with others," Holm said.

"However, we would like to see more studies about this effect before it can be considered scientifically established," he said.

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News Network
November 24,2025

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Israeli forces have pushed over the Syrian frontier, erecting a checkpoint and stopping vehicles in the southwestern city of Quneitra, in yet another breach of the Arab country’s sovereignty.

The violation took place on Sunday, when the troops made their way across the border, setting up the outpost near the Ain al-Bayda junction in northern Quneitra, Syrian outlets reported.

According to the al-Ikhbariya paper, an Israeli detachment positioned itself at the junction, halting cars and conducting searches.

The Syrian Arab News Agency (SANA) reported that three Israeli military vehicles then moved further into the northern countryside, deploying between the town of Jubata al-Khashab and the villages of Ofaniya and Ain al-Bayda. The agency added that a separate Israeli unit mounted a new incursion in the central region, approaching the villages of Umm Batina and al-Ajraf.

Residents said such activities have surged in recent months, pointing to Israeli advances onto farmland, leveling of extensive forested areas, arrests, and spread of mobile checkpoints.

The Israeli regime began markedly increasing its military aggression against Syria last year.

The escalation coincided with increasingly ferocious onslaughts throughout the country by the so-called Hay'at Tahrir al-Sham (HTS) Takfiri terrorist group, which the government of President Bashar al-Assad had confined to northwestern Syria. The HTS, however, managed to overthrow the government as the Israeli attacks would pummel the country’s civilian and defensive infrastructure.

Various reports have shown that, during the escalation, the regime conducted more than 1,000 airstrikes on the Syrian territory and over 400 ground raids into the south.

Following the collapse of the Assad government, Tel Aviv also widened its grip over the occupied Golan Heights by taking control of a demilitarized buffer zone, in defiance of a 1974 Disengagement Agreement. Earlier this month, senior Israeli officials, including Prime Minister Benjamin Netanyahu, visited the buffer zone, prompting expressions of alarm on the part of the United Nations.

The United States, the regime’s biggest ally, has, meanwhile, been fraternizing the HTS head Abu Mohammed al-Jolani amid the widely reported prospect of rapprochement with Tel Aviv.

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