TV, app, rallies: How brand Modi plays in election

Agencies
April 4, 2019

New Delhi, Apr 4: If Prime Minister Narendra Modi wins this spring's general election, as is widely expected, it will also be another massive victory for the marketing machine created to amplify Brand Modi into every Indian living room.

Opinion polls regularly show Modi is India's most popular politician, and to turn that appeal into votes, his ruling Bharatiya Janata Party (BJP) has pulled out all the stops from the most modern methods of communication to the very traditional.

There is the recently launched "NaMo TV" dedicated to the 68-year-old leader, a Narendra Modi mobile app the party says has been downloaded by 100 million people, and a massive social media following across every major platform in India.

Modi and the BJP have a combined 57.5 million followers on Twitter, four times the total for the main opposition Congress party and its president Rahul Gandhi.

Modi is the world's third-most-followed politician on Twitter after former U.S. President Barack Obama and current President Donald Trump.

The BJP itself claims to have more members than any other political party in the world.

Polls for the world's biggest democratic vote open on a rolling basis between April 11 and May 19.

Modi is widely expected to be in a position to form a new government after the election, according to pollsters, with the big question whether he will win an outright majority or be forced into trying to form a coalition.

With the campaign now in full swing, the BJP says Modi physically reaches out to more than 250,000 people a day through the many rallies he addresses.

Most of those are then carried live across multiple party platforms and news channels across India, including the nation's public broadcaster.

"He is doing three to four rallies every day. One rally would cover three to four constituencies," said Vijay Chauthaiwale, who is in charge of BJP's foreign affairs department.

Last Sunday 10 million people watched a TV programme in which Modi interacted with the country's security guards, he added.

Opposition parties have complained the BJP is gaining an unfair advantage by using the state broadcaster and the NaMo TV to air its propaganda. The BJP has denied the accusations but the Election Commission has said it's looking into the complaints.

Early Start

On Wednesday alone, Modi addressed as many as four rallies, starting early in the northeastern state of Arunachal Pradesh and ending late in a constituency 2,300 km away in the western state of Maharashtra.

Gandhi spoke in three rallies, all in the northeast.

Even before the election dates were announced on March 10, Modi went on a spree to launch various public projects across more than 16 states, often using those events to broadcast the achievements of his government.

"The opposition is way behind the curve," said a close aide to Modi who declined to be named as he was not authorised to speak with reporters. "Even before the official inauguration of the political campaign on March 28, he completed the first phase of campaigning. Now it's the second phase."

Congress accuses Modi and the BJP of misusing its powers and deep pockets to try and influence voters.

“Modi used public projects, government-sponsored events as a vehicle to serve his political campaigning," Congress's chief spokesman Randeep Singh Surjewala said. "We know the voters understand this strategy and they will make the right choice of defeating his party.”

Lacking Helicopters

Congress also complained in January that it was struggling to find enough helicopters to ferry its leaders because the BJP had reserved most of the available aircraft well in advance.

The BJP has indeed substantially increased its income and party membership in the past five years in power.

In 2017/18, the BJP’s total income including donations stood at 10.27 billion rupees compared with 1.9 billion rupees for Congress, according to the Association for Democratic Reforms, a Delhi-based advocacy group that examines political funding and candidate disclosure forms.

"There's a huge gap between our campaign and their (Congress) campaign," BJP spokesman Gopal Krishna Agarwal said. "We're much ahead in our communication, on organisational structure, outreach schemes etc."

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News Network
April 27,2024

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"I always wanted to be in a bar fight," said a US police official after pinning a Black man down on the ground and kneeling on his neck. The man later died at a hospital.

Ohio Police have come under intense scrutiny following the release of body camera footage showing officers pinning a Black man to the ground in a bar, reminiscent of the events that led to George Floyd's death in 2020.

The video, released by the Canton Police Department, captured the moments leading up to the death of Frank Tyson, a 53-year-old man suspected of leaving the scene of a single-car accident on April 18.

In the footage, officers are seen confronting Tyson inside a bar, where an altercation quickly ensues. Despite Tyson's pleas for help and his repeated cries of "I can't breathe," officers wrestle him to the ground and handcuff him, with one officer applying pressure to his back near his neck while saying, "You're fine." 

Tyson continues to plead for relief while lying on the floor. After several minutes, officers notice his lack of responsiveness and proceed to administer CPR. Paramedics arrive on the scene and transport Tyson to a local hospital, where he later dies.

In the body cam footage, one police officer can be heard bragging about how he always wanted to be in a "bar fight" with one of the patrons of the establishment. 

The circumstances surrounding Tyson's death draw chilling parallels to George Floyd's fatal encounter with Minneapolis Police in 2020 which sparked global outrage. 

The officers involved in Tyson's case, identified as Beau Schoenegge and Camden Burch, have been placed on administrative leave pending an investigation by the Ohio Bureau of Criminal Investigation. 

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News Network
April 26,2024

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Voting has begun in 88 constituencies across 13 states and Union Territories amid a furious row between the Congress and the BJP over manifesto and inheritance tax. Election will be held on all seats of Kerala, a chunk of Rajasthan and UP.

Key points

Elections for the second phase will be held for 20 seats of Kerala, 14 seats in Karnataka, 13 in Rajasthan, eight each in Uttar Pradesh and Maharashtra, seven in Madhya Pradesh, five each in Assam and Bihar, three each in Bengal and Chhattisgarh and one each in Jammu and Kashmir, Manipur and Tripura.

Earlier, 89 constituencies were expected to vote in this phase. But polling in Betul, Madhya Pradesh, was rescheduled after the death of a candidate from Mayawati's Bahujan Samaj Party. Betul will now vote in the third phase, due on May 7.

Key candidates for this round include the BJP's Union minister Rajeev Chandrashekhar  -- up against Congress' Shashi Tharoor from Thiruvananthapuram; actors Hema Malini, and Arun Govil from 1980s iconic serial Ramayan, senior BJP leader Tejasvi Surya and Lok Sabha Speaker Om Birla,  Congress' Rahul Gandhi, KC Venugopal, Bhupesh Baghel. and Ashok Gehlot's son Vaibhav Gehlot.

For both BJP and the Opposition, the most crucial states in this phase will be Karnataka and Kerala. Karnataka is the only BJP bastion in the south, where the Congress won in the last assembly election. The party is hoping to do well amid concerns about delimitation and the disadvantage southern states could face after it.

Further south, the BJP is trying to break into the bipolar politics of Kerala. The party is hoping to open its account in the state having fielded Union ministers Rajiv Chandrasekhar and V. Muraleedharan. In Wayanand, a Congress bastion for over 20 years, it has fielded its state unit president K Surendran against Rahul Gandhi.

For the Opposition, Kerala is a big shining hope. Even though the Left and the Congress are competing against each other in the southern state, victory by either will add to the tally of the Opposition bloc INDIA. Kerala is one of the few states that have never sent a BJP member to parliament.

With north, west and northeast India saturated, the BJP is hoping to expand in the south and east in their quest for 370 seats. The party had won 303 seats in 2019, a majority of them from the Hindi heartland and bastions new and old, including Gujarat and the northeast.

The Congress, though, has claimed it would post a much better performance compared to 2019. After the first phase of the election, their claims have got louder, especially in Rajasthan and western Uttar Pradesh. Rashtriya Janata Dal chief Tejashwi Yadav has claimed INDIA will win all five seats in Bihar.  

The election is being held amid a bitter face-off between the Congress and the BJP. The row was sparked by Prime Minister Narendra Modi's comment that the Congress, if voted to power, will redistribute the personal wealth of people among "infiltrators" and won't even spare the mangalsutras of women. The Congress has questioned if the people had to fear for their wealth and mangalsutras in 55 years of the party's rule and accused the BJP of sidestepping issues that matter.

The next phase of election is due on May 7. The counting of votes will be held on June 4 – three days after the seventh and last phase of election on June 1.

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News Network
April 24,2024

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Bengaluru: Former Prime Minister H D Deve Gowda on Wednesday slammed Rahul Gandhi’s "wealth redistribution promise", stating that only someone with no practical knowledge can speak like that.

 “He is dreaming of a revolution. By talking about wealth redistribution, Rahul Gandhi has insulted and humiliated two Congress Prime Ministers who brought market reforms and increased the wealth of the nation,” he added, recalling the contribution of P V Narasimha Rao and Manmohan Singh in economic liberalisation.

Accusing Gandhi of indirectly trying to say that what the two Congress Prime Ministers did was wrong, Gowda said, "He (Rahul Gandhi) has torn up their economic reforms like he had torn up an ordinance (which sought to overturn the rule that disqualifies convicted MPs and MLAs) issued by (the then) Manmohan Singh (government)."

The 90-year-old JD(S) supremo ridiculed the Congress manifesto claiming that only a party that is sure of never coming to power can make as many promises.

“The Congress has promised so many things in its manifesto. The only party that is very sure of never coming to power will promise so much,” Gowda said at a press conference here.

He said the Congress wants to turn this country 'upside down' and the promises made by it indicated that it wants to come to power 'at any cost'.

“Rahul Gandhi wants to do a wealth survey and distribute the wealth. Does he think he is a mass leader,” Deve Gowda said.

Picking up points from the Congress manifesto ‘Nyay Patra’, Gowda said Rahul Gandhi wants to 'give 30 lakh new central government jobs and run this country'.

“There are only 40 lakh sanctioned jobs. How can he create 30 lakh more jobs overnight? How much will he pay these people? Where will he employ them,” he asked.

“Only someone with no practical knowledge can speak like this. (P) Chidambaram was the manifesto committee chairman. Does he agree with Rahul Gandhi’s immature economic ideas,” Gowda said.

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