Clean India Mission beyond politics, says Modi

October 2, 2014

pm sweeping 1

New Delhi, Oct 2: Wielding the broom, Prime Minister Narendra Modi today launched the country's biggest-ever cleanliness drive that is expected to cost over Rs 62,000 crore, asserting that the "Swachh Bharat" mission is "beyond politics" and inspired by patriotism.

Debunking criticism that his government has been taking credit for every achievement, the Prime Minister acknolwedged the efforts of all previous governments to make India clean.

"I am not talking politics...this is beyond politics. This is inspired my patriotism not politcs. We do not have to do with an eye on politics...I say that with a clean heart... If we paint this again with a brush of politics, we will again do a disservice to mother India.

"All the governments in this country have made one or the other effort to do this work. Several political, social and cultural organizations have made efforts in this direction. I greet all those, who have worked,"Modi said in his 25-minute address at Rajpath, where he formally kicked off the five-year-long campaign that will cover 4,041 statutory towns.

Administering a pledge to people to make India clean, he said that this task is not the responsibility only of safai karamcharis or the government but of all the 125 crore Indians.

He said that today's campaign should not be seen as a mere photo opportunity.In an event marked by fervour and symbolism, the Prime Minister earlier wielded a broom and swept pavement in Valmiki Basti, a colony of sanitation workers here.

The Prime Minister said that he is aware that the criticism of this programme will begin in just a few days but said he is prepared for this exuding confidence that the countrymen will not let him down.

The urban component of the Mission is proposed to be implemented over 5 years starting from October 2, 2014 in all 4,041 statutory towns. The total expected cost of the programme is Rs 62,009 crore, out of which the proposed central assistance will be of Rs 14,623 crore.

The Cabinet had last month decided to merge the 'Nirmal Bharat Abhiyan', a campaign for rural sanitation with Swachh Bharat Mission.

The Prime Minister countered Congress criticism that his government behaves as if everything happened only after he came to power. "I do not make any claim that the government, which has been elected to power just now, has done everything."

Congress has been attacking Modi accusing him of taking credit of initiatives undertaken by the UPA regimes and trying to give an impression that every good work was done only by him.

Recalling that he had congratulated all governments even from the ramparts of Red Fort, Modi said,"even today from this stage, I greet and salute all the governments--central, state and municipal, social organizations which have worked in this direction, whether they are leaders from Sarvodaya or workers of Seva Dal. I launch this programme with their blessings."

Maintaining that everybody deserves kudos, the Prime Minister asked not to get into making political barbs on the issue.

"Everybody before us has worked for it. Under Mahatma Gandhi's leadership, the Congress had led it...Who was successful, who was not. Let us not get into it who has done it, who has not. We should work responsibly," he said.

While ruing that 60 percent of populace in rural areas still defecate in open, the Prime Minister said the stigma of women lacking toilet facilities has to be removed.

Modi said that he has requested the corporates to evolve plans under corporate social responsibility to build clean toilets specially for girl students in schools.

India, he said, should learn from foreign countries, where people are disciplined and do not litter in public places. He said though it is a difficult task, it can be achieved and for that people will have to change their habits.

The Prime Minister said that a campaign has been unleashed on the social media as well where a separate website for the mission has been launched and he is tweeting about the drive on his Twitter handle.

Expressing confidence that the nation can achieve the target of becoming one of cleanest in the world, the Prime Minister dwelt upon the low cost success of the Mars Orbiter Mission.

"If people of India can reach Mars with minimal expenditure, why can they not keep their streets and colonies clean," he said asking people to take up the responsibility to make the mission a success. He also wondered whether the task can only be left only to the government to accomplish.

"If we make it a public movement, we can make our country being counted as one among the cleanest nations," he said.

The Prime Minister, who earlier in the day visited the 'samadhi' of Mahatma Gandhi and former Prime Minister Lal Bahadur Shastri on their birth anniversary, said while the countrymen launched a movement and achieved freedom realizing one of the slogans of Father of the nation, there is now a need to fulfil his other vision of 'clean India'.

He also chose the occassion to compliment two persons Anant from Maharashtra and Bhagyashree from Gujarat, who designed the logo of the campaign (Gandhi's spectacles) and the slogan "Ek Kadam Swachhata Ki Or" respectively.

"I am seeing that Gandhi is looking through these specs that whether we have made India clean or not, what we have done and what we have done," he said.
Quoting a WHO estimate, he said a person in India loses about Rs 6,500 per annum due to illness and poor health as he is unable to perform day-to-day duties.

He said if the surroundings are kept clean, then people will remain healthy and such losses can be minimised.

pm sweeping 1

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
December 17,2025

melkar1.jpg

Melkar, Dec 17: The 17th Annual Day and Graduation Ceremony of Melkar Women’s PU and Degree College, themed “Fusion-2K25,” was celebrated with dignity and enthusiasm, marking a significant milestone in the institution’s academic journey. The programme reflected the college’s steadfast commitment to academic excellence, character building, and the holistic development of students.

The event was inaugurated by Mr. Asif Mohammed, whose presence greatly enriched the occasion. The celebration was further graced by the chief guests Mr. P. B. Ahmed Mudassir and Mr. Nissar Fakeer Mohammed, along with the distinguished guests of honour Mr. B. A. Nazeer and Mr. Ibrahim Gadiyar. In their inspiring addresses, the guests encouraged the graduating students and appreciated the dedicated efforts of the management, faculty, and students.

The annual report was presented by the Principal, Mr. Abdul Majeed S, highlighting the institution’s academic progress, notable achievements, and extracurricular accomplishments during the academic year.

The presidential address was delivered by the esteemed Chairman of Melkar Women’s PU and Degree College, Dr. Haji S. M. Rasheed, who emphasized the vital role of education in empowering women and shaping responsible citizens. He also stressed the importance of discipline, dedication, and perseverance in achieving success.

Cultural programmes and academic recognitions formed an integral part of the celebration, showcasing the talents and achievements of the students. The graduation ceremony was a proud moment for the outgoing students as they were formally conferred degrees and wished success in their future endeavours.

Ms. Mashmooma Fathima served as the Master of Ceremonies. The welcome address was delivered by Ms. Fathima Nida, and the programme concluded with a vote of thanks proposed by Ms. Ayisha Suhana.

The event successfully achieved its objectives and was highly appreciated by the guests and attendees.

melkar3.jpg

melkar2.jpg

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
December 15,2025

Mangaluru, Dec 15: Air India Express has announced that it will resume direct flight services between Mangaluru and Muscat from March 2026, restoring an important international air link for passengers from the coastal region.

Airport authorities said the service will operate twice a week—on Sundays and Tuesdays—from March 1. The initial flights are scheduled on March 3, 8 and 10, followed by March 15 and 17, with the same operating pattern to continue thereafter. The flight duration is approximately three hours and 25 minutes.

The Mangaluru–Muscat route was earlier operated under the 2025 summer schedule, with services beginning on July 14. At that time, Air India Express had operated four flights a week before suspending the service.

Officials said the summer schedule will come into effect from March 29, after which changes in flight timings and departure schedules from Mangaluru are expected. Passengers have been advised to check the latest schedules while planning their travel.

The resumption of direct flights to Muscat is expected to significantly benefit expatriates, business travellers and others, further strengthening Mangaluru’s air connectivity with the Gulf region.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
December 7,2025

SHRIMP.jpg

Mangaluru, Dec 7: A rare bamboo shrimp has been rediscovered on mainland India more than 70 years after it was last reported, confirming for the first time the presence of Atyopsis spinipes in the country. The find was made by researchers from the Centre for Climate Change Studies at Sathyabama Institute of Science and Technology, Chennai, during surveys in Karnataka and Odisha.

The team — shrimp expert Dr S Prakash, PhD scholar K Kunjulakshmi, and Mangaluru-based researcher Maclean Antony Santos — combined field surveys, ecological assessments and DNA analysis to identify the elusive species. Their findings, published in Zootaxa, resolve decades of taxonomic confusion stemming from a 1951 report that misidentified the species as Atyopsis moluccensis without strong evidence.

The shrimp has now been confirmed at two locations: the Mulki–Pavanje estuary near Mangaluru and the Kuakhai River in Bhubaneswar. Historical specimens from the Andaman Islands, previously labelled as A. moluccensis, were also found to be misidentified and actually belong to A. spinipes.

The rediscovery began after an aquarium hobbyist in Odisha spotted a shrimp in 2022, prompting systematic surveys across Udupi, Karwar and Mangaluru. Four female specimens were collected in Mulki and one in Odisha, all genetically matching.

Researchers warn the species may exist in very small, vulnerable populations as freshwater habitats face increasing pressure from pollution, sand mining and infrastructure development. All verified specimens have been deposited with the Zoological Survey of India for future reference.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.