Media completing ignoring issues of rural India, says Sainath

coastaldigest.com news network
August 21, 2017

Udupi, Aug 21: Veteran journalist P Sainath has expressed frustration over Indian media’s reluctance to cover rural issues.

The Magsaysay award winner was delivering a special lecture on the topic — “The story of rural India in digital age”— here on Sunday. The lecture was organised as part of the endowment lecture series “Talluru Nudimale – 2017” by the Tallur Family Trust.

Mr. Sainath said that the front page of average national dailies dedicated space of just 0.67% to stories of rural India. This was an average of five years. This meant that 69% of the population was marginalised in the media. This also meant that there was an ill-informed society.

Rural India is incredibly complex having 833 million people speaking over 718 different languages, he said and added that six of those languages were being spoken by 50 million people and three languages were spoken by over 80 million people, while one language was spoken by 500 million people. Inequalities in India had grown faster in the last 20 years than in any other country in the world. Some of the finest skills in the country were dying.

The Skills Development Project was taking the weavers of Kanjeevaram, one of the greatest traditions in Indian history, and was making them autorickshaw drivers. The Tamil weavers had given up. Now, it was Padmashalis from Telangana who are doing the work of weaving. A giant de-skilling was taking place in rural India.

Millions of children were entering schools, where they could not own textbooks. But the newspapers, magazines and television channels were silent on it. Even the education sector was getting commercialised and privatised. The high-rung IIMs were charging Rs. 22 lakh as fees. The low-rung IIMs were charging Rs. 10 lakh and above. Though there were only a few freedom fighters living now, the media had not bothered to take their opinion on the freedom movement during the 70th Independence Day. Instead, one of the newspapers had taken the views of CEOs of big companies and Bollywood celebrities on it, he said. Mr. Sainath released “Nunnanabetta”, a collection of articles written by Rajaram Tallur.

G.N. Mohan and Nagesh Hegde, journalists, M.S. Sriram, writer and economist, Narayana A., Professor, Azim Premji University, gave their responses to Mr. Sainath’s lecture.
 

Comments

Vinod Acharya
 - 
Monday, 21 Aug 2017

The solo warrier... well said sir. Real face of media..

AR Shetty
 - 
Monday, 21 Aug 2017

I'm a big fan of you sir. 

Hari
 - 
Monday, 21 Aug 2017

Sir, Including you only few people doing true journalism

Danish
 - 
Monday, 21 Aug 2017

Smooth running of media, needed capital. so media cant neglect corperators and MNCs. without them media wont get capital and advts..

Kumar
 - 
Monday, 21 Aug 2017

I remember sir, you told once in a workshop regarding media neglected farmer issues and went for fashion show coverage

Ganesh
 - 
Monday, 21 Aug 2017

Sir, Media and media people (except you) needed more publicity, so they will do unwanted controversy issues. 

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News Network
December 2,2025

Mangaluru, Dec 2: Mangaluru International Airport responded to a medical emergency late on Monday night. Air India Express flight IX 522, travelling from Riyadh to Thiruvananthapuram, was diverted to Mangaluru Airport after a passenger in his late 30s experienced a medical emergency on board.

The Airport’s Operations Control Centre received an alert regarding the passenger’s health condition. The airport activated its emergency response protocol, mobilising the airport medical team and coordinating with stakeholders including CISF, immigration, and customs. 

Upon landing, airport medical personnel attended to the passenger, assessed his condition, and arranged to shift him to a local tertiary-care hospital for further treatment. The passenger’s relatives accompanied the passenger, who incidentally received necessary medical care on board, which helped stabilise the situation.

Following the handling of the emergency, the flight departed for Thiruvananthapuram at 2:05 am on Tuesday.

"We appreciate the cooperation of all parties involved, and this incident reaffirms our ongoing commitment to prioritising passenger safety and readiness to respond to unforeseen emergencies with professionalism and care," the Airport spokesperson said. 

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News Network
November 27,2025

Bengaluru, Nov 27: Karnataka Chief Minister Siddaramaiah’s camp is reportedly on alert as the Congress leadership tussle in the state intensifies, particularly amid speculation over the potential promotion of Deputy Chief Minister D.K. Shivakumar. Siddaramaiah is said to be in a “wait-and-watch” mode after admitting to “confusion” earlier this week and urging the party to “put a full stop” to it.

Sources say his supporters are ready to act if senior leaders — including party chief Mallikarjun Kharge, Sonia Gandhi, and Rahul Gandhi — give any indication of backing Shivakumar. If the party insists on a leadership change, Siddaramaiah’s camp has a list of alternatives, underscoring the deep rift between the two leaders. One possible candidate is Home Minister G. Parameshwara, a Siddaramaiah loyalist and influential Dalit leader.

The strategy was reportedly finalized at a meeting led by PWD Minister Satish Jarkiholi, another Siddaramaiah supporter, who stressed that Delhi leaders need to resolve the issue. Kharge and the Gandhis are expected to meet soon, after which Siddaramaiah and Shivakumar may be summoned to Delhi.

Shivakumar has largely stayed non-confrontational, publicly endorsing Siddaramaiah and downplaying speculation about his own ambitions. However, he has made pointed comments emphasizing the importance of honoring promises, directed at Siddaramaiah.

The feud traces back to the 2023 state election, when Siddaramaiah was chosen as Chief Minister while Shivakumar, who led the party’s campaign, was made Deputy CM and state party chief — a departure from the Congress’ usual “one post per person” rule.

There were also hints of a prior understanding that Siddaramaiah would step down midway through the term. As the halfway mark passed last week, Shivakumar-aligned lawmakers have ramped up pressure on the party for a leadership change, with Shivakumar himself hinting at stepping down as state party chief to pursue the top job.

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News Network
November 21,2025

Bengaluru, Nov 21: The Karnataka government is facing pressure to overhaul its employment system after a high-level Cabinet sub-committee recommended the complete phase-out of job outsourcing in government offices, boards, and corporations by March 2028. The move is aimed at tackling a systemic issue that has led to the potential violation of constitutional reservation policies and the exploitation of workers.

The Call for Systemic Change

With over three lakh vacant posts currently being filled through private agencies on an outsource, insource, or daily wage basis, the sub-committee highlighted a significant lapse. "As a result, reservations are not being followed as per the Constitution and state laws. It’s an urgent need to take serious steps to change the system. It has been recommended to completely stop the system of outsourcing by March 2028," the panel stated in a document.

The practice of outsourcing involves private companies hiring workers to perform duties for a government agency. Critics argue this model results in lesser salaries, a lack of social security benefits (otherwise available to permanent government employees), and a failure to adhere to the provisions of Articles 14 and 15 of the Constitution, which guarantee equality before the law and prohibit discrimination.

The 'Bidar Model' as a Stop-Gap Solution

To regulate the current mode of employment and reduce worker exploitation until the 2028 deadline, the government plans to establish workers’ services multi-purpose cooperative societies across all districts, following the successful "Bidar Model."

The Bidar District Services of Labour Multi-purpose Cooperative Society Ltd., which operates under the District Commissioner, is cited as a successful example of providing a measure of social security to outsourced staff. Labour Department officials argue this society ensures workers receive their due wages and statutory facilities like ESI (Employees' State Insurance) and PF (Provident Fund), in exchange for a 1% service fee collected from the employees.

legislative push and Priority Insourcing

The recommendations, led by the sub-committee headed by Law and Parliamentary Affairs Minister H K Patil, are set to be discussed at the next Cabinet meeting. The committee has proposed the introduction of the Karnataka Outsourced Employees (Regulation, Placement and Welfare) Bill 2025.

In a move addressing immediate concerns, Labour Minister Santosh Lad, a member of the sub-committee, has reportedly assured that steps will be taken over the next 2-3 years to insource workers in "life-threatening services" on a priority basis. This includes essential personnel like pourakarmikas (sanitation workers), drivers, electrical staff in the Energy Department, and Health Department staff handling contagious diseases. The transition aims to grant these workers the long-term security and benefits they currently lack under the outsourcing system. 

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