Modi govt spent over Rs 3,000 crore on self-promotion ads since 2018

News Network
July 23, 2023

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New Delhi, July 23: The Narendra Modi government has spent Rs 3,064.42 crore on advertisement and publicity for its schemes and programmes since 2018-19 with print media topping the list, though the overall advertisement budget has shown a decline.

The data provided by the Ministry of Information and Broadcasting in Rajya Sabha last week showed that the government spent Rs 1,338.56 crore in print media, Rs 1,273.06 crore in electronic media and Rs 452.80 crore on outdoor publicity between 2018-19 and 2023-24 till July 13 this year.

According to the data, the overall expenditure has declined from Rs 1,179.16 crore om 2018-19 to Rs 408.46 crore in 2022-23. 

In 2019-20, the advertisement expenditure had slumbed to Rs 708.18 crore. It further declined to Rs 409.47 crore in 2020-21 and Rs 315.98 crore in 2021-22 but picked up in 2022-23. 

Between April and July 13 this year, the government has spent Rs 43.16 crore on advertisements.

An analysis of the data showed that the electronic media had a higher share of the advertisement pie in 2018-19 and 2019-20 over the print media, its share declined in the next three fiscals.

In 2018-19, the electronic media got advertisements worth Rs 514.29 crore against print media's Rs 429.55 crore. The next fiscal too saw a similar trend though the advertisement budget was cut substantially owing to Covid-19 pandemic -- electronic media got Rs 316.99 crore against Rs 295.05 crore.

However, the trend reversed in 2020-21 when print media got Rs 197.49 crore against electronic media's Rs 167.90 crore. Similarly in 2021-22, it was Rs 179.04 crore against Rs 101.24 crore and Rs 220.34 crore and Rs 155.27 crore respectively.

The first four months of this fiscal, however, showed that electronic media spent was higher -- Rs 17.37 crore against Rs 17.09 crore in print.

The expenditure on outdoor publicity has come down drastically from Rs 235.33 crore in 2018-19 to Rs 32.85 crore in 2022-23. This fiscal so far, the government has spent Rs 8.70 crore.

In his written reply to the query of Trinamool Congress' Abir Ranjan Biswas, Information and Broadcasting Minister Anurag Thakur has said that an independent third party agency, conducted an all India Survey/Impact Assessment Study of Multi-Media Campaigns executed by Central Bureau of Communication (CBC) covering 722 districts. 

"Findings of the study have been found to be very useful in planning effective communication strategies so as to ensure targeted information dissemination and last mile connectivity," he said.

In a similar but separate question by Congress' Syed Nasir Hussain, the Minister said the CBC releases campaigns relating to publicity/awareness about Government schemes/programmes keeping in view the factors like target audience, availability of budget etc. as indicated by the client ministries and departments.

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News Network
April 25,2024

Bengaluru, Apr 25: Former union minister C M Ibrahim, who was expelled from Janata Dal (Secular) for protesting against party’s alliance with BJP, has stressed on need for a third front not just at the national level, but also in Karnataka. 

Addressing a news conference in Bengaluru on Wednesday, he said he’s planning to form a third front in Karnataka along with Lingayat Seer Dingaleshwar Swami.

Ibrahim said that he will tour the state between April 27 and May 4 and that he would meet Dingaleshwar Swami on April 29. “There is a need for the third front in this country. We will try to establish a third front in association with the seer and we hope we will be successful in those efforts,” he said.

Expressing disappointment with the Congress for not doing enough to gain the full confidence of Muslims, Ibrahim said that Congress is concentrating only on certain communities for votes, and ignoring Muslims. 

“The Congress is not even caring for Muslims and Dalit votes. In some Muslim areas they did not even hold campaigns seeking votes and trying to convince the communities which never vote in their favour. I fear this may lead to low turnout and Congress may lose its vote base,” he opined.

Mentioning about guarantees on which Congress is strongly relying during this election, Ibrahim said, such things won’t work all the time. “Guarantees will not work anymore. Every election you need to give something new to the voters,” he added.

On Prime Minister Narendra Modi’s statement that Congress is trying to appease minorities for votes, Ibrahim requested both Congress and BJP parties not bring Muslims between them. “I request both parties. Leave us alone. Don’t make us sandwiches for your political sake. We are living with peace and hope even the Prime Minister will understand this,” Ibrahim added.

Launching a broadside against Prime Minister Deve Gowda, Ibrahim said, “Deve Gowda has sold his personality itself. Whatever I have told about JD(S) has come true. I pity, a former Prime Minister should not have come to this stage,” he said. 

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News Network
April 30,2024

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Bengaluru, Apr 30: In a horrific incident, a quarrel between a 60-year-old woman and her 19-year-old daughter ended in the murder of the latter, after they both stabbed each other. The incident took place in Shastri Nagar in Banashankari police station limits in Bengaluru, on Monday evening.

The deceased has been identified as Sahitya, who had completed PUC this year. Her mother, who has sustained stab injuries, has been hospitalised. Police said the incident occurred around 7.30 pm, when a fight broke out between the mother and daughter at their house.

They both allegedly picked up knives and started stabbing each other. While the mother stabbed the daughter thrice in the neck and stomach, the daughter stabbed her mother four times. Hearing the commotion, the neighbours rushed to their house and alerted the police on seeing both of them lying in a pool of blood.

The police, who rushed to the scene, shifted both women to hospital, where Sahitya was declared brought dead. The mother, whose name was not revealed, is undergoing treatment. 

“As per the initial probe, only the two were living in the house. The reasons for the incident will be known only after the mother recovers and we record her statement,” the police said. The Banashankari police have registered a murder case and are further investigating.

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News Network
April 24,2024

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Ambikapur (Chhattisgarh): Prime Minister Narendra Modi on Wednesday hit out at the Congress, saying the 'vote bank hungry' party wanted to implement reservation on the basis of religion.

Addressing a poll rally in Ambikapur, the headquarters of Surguja district in Chhattisgarh, PM Modi also said the Congress wanted to impose inheritance tax in the country and snatch the rights of people's children.

Some forces want a "weak" government of the Congress and "I.N.D.I." alliance in the country as they thought that if India becomes 'atmanirbhar' (self-reliant), their shops will be shut, he said.

"Today when I have come to Surguja, I want to present the Muslim League thinking of the Congress in front of the country. When their manifesto was released, on the same day I had said, and saying today also that the Congress manifesto has the imprint of Muslim League," Modi said.

When the Constitution was being drafted, it was decided under the leadership of Babasaheb Ambedkar that there would be no reservation on the basis of religion in India, he said.

"If there will be reservation then it will be for by Dalit brothers and sisters and tribal brothers and sisters," he said.

"But the vote bank hungry Congress never cared about the words of the great personalities, sanctity of the Constitution and the words of Babasaheb Ambedkar. Years ago, the Congress made an attempt to implement reservation on the basis of religion in Andhra Pradesh. Then Congress has planned to implement it in the entire country," Modi said.

They talked about implementing 15 per cent reservation on the basis of religion and said it will be done after curtailing the quota of the Scheduled Castes, Scheduled Tribes and Other Backward Classes, he added.

In its 2009 manifesto, Congress's intention was the same and in the 2014 manifesto, it clearly said it will not leave this issue, the prime minister said.

The Congress wanted to change the Constitution and hand over rights of the SCs, STs and OBCs to its vote bank, he said.

The intention of the Congress is not good, it is not according to the Constitution, social justice and secularism. If anyone can protect your reservation, it is the BJP, Modi said.

"The Congress's eyes are not only on your reservation, but also on your earnings, your houses, shops and farms. The 'shehzada' of Congress (apparently referring to Rahul Gandhi) says they will conduct an X-ray of the property of every house and every family in the country. The Congress will snatch all these from you and they say that they will equally distribute them," he said.

Do you know to whom they will distribute it after 'looting' it from you? Modi asked, to which the people replied in affirmative.

"I need not to tell you to whom they will distribute," he added.

Modi further said the 'dangerous intentions' of Congress are coming to forth one by one and now it says it will impose inheritance tax.

"The advisor of shehzada of the shahi parivar, who was also the advisor to the shehzada's father, had said that more tax should be imposed on the middle class and those who earn by toiling hard. Now the Congress says it will impose inheritance tax. It will impose tax on the assets inherited by people from their parents. Now, the panja (Congress poll symbol) will snatch the assets from your children," he said without taking any name.

The Congress' mantra is 'loot of Congress zindagi ke sath bhi, zindagi ke baad bhi', he said.

"They (Congress) want to snatch your assets and rights of your children," Modi added.

The PM also said he had come to seek people's blessings for a developed Chhattisgarh and a developed India.

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