Manipal | TAPMI hosts 26th edition of BrandScan

coastaldigest.com news network
November 4, 2018

Manipal, Nov 4: TA Pai Management Institute (TAPMI) conducted BrandScan, the biggest and most effectively-disguised market research fair conducted by the students of TAPMI here in KMC Greens. The event was inaugurated by the chief guest Mr Devarshy Ganguly, Vice-President Marketing at Dr Oetkar and a proud alumnus of TAPMI.

BrandScan provides a platform for the students to research on live projects from major companies, by collecting data, analysing, interpreting and providing insights to companies based on the research. What sets BrandScan, is the development and usage of disguised game, based on client requirements, to elicit natural consumer responses towards the products or services being analysed.

Speaking on the occasion, Prof. Madhu Veeraraghavan, Director, TAPMI said “BrandScan carries the legacy of being the most effective disguised market research in India. The uniqueness of BrandScan is that it serves as a great platform for both classroom learning and direct connect with the industry. More importantly, the idea is to obtain unbiased and natural responses of customers through innovative data collection methods. BrandScan is fully committed to endless innovation and set to make a huge impact globally”.

Speaking on the legacy of the event, Mr Shirshendu Ganguli, Chairperson and faculty Convener, BrandScan said, “We are celebrating the legacy that is BrandScan along with the festival of Diwali. It has gotten bigger and better with time, with numbers of new initiatives and, all the credit goes to the students for managing such a huge endeavour with close perfection. It is an event of the students, for the students and by the students. And we still maintain the corporate level quality in each project”.

BrandScan’s coveted clientele list over the years has included Titan, ITC, BSE, Himalaya, 3M, among others in its portfolio. TAPMI Brandscan is conducted in association with IndiaRides as the Title Sponsor.

The 26th edition of BrandScan was marked by some phenomenal events like little stars, unscripted, footloose and panache. 

The event concluded on a convivial note reiterating the success and grandeur the annual event has always received. BrandScan will now move to Bengaluru for its second leg, the urban format which will be conducted in partnership with Parag Milk Foods at Orion Mall, Bengaluru on 17th and 18th November.

About TAPMI

The student city of Manipal, Karnataka plays host to the T. A. Pai Management Institute, fondly called TAPMI. With academic rigour and experiential learning as its core, TAPMI’s Post Graduate Diploma in Management programs (PGDM) is approved by the All India Council for Technical Education (AICTE) and internationally accredited by AACSB. This year, new PGDM programs in Human Resources (HR) are being launched by the institute and are awaiting regulatory approval.

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News Network
December 15,2025

Mangaluru, Dec 15: Air India Express has announced that it will resume direct flight services between Mangaluru and Muscat from March 2026, restoring an important international air link for passengers from the coastal region.

Airport authorities said the service will operate twice a week—on Sundays and Tuesdays—from March 1. The initial flights are scheduled on March 3, 8 and 10, followed by March 15 and 17, with the same operating pattern to continue thereafter. The flight duration is approximately three hours and 25 minutes.

The Mangaluru–Muscat route was earlier operated under the 2025 summer schedule, with services beginning on July 14. At that time, Air India Express had operated four flights a week before suspending the service.

Officials said the summer schedule will come into effect from March 29, after which changes in flight timings and departure schedules from Mangaluru are expected. Passengers have been advised to check the latest schedules while planning their travel.

The resumption of direct flights to Muscat is expected to significantly benefit expatriates, business travellers and others, further strengthening Mangaluru’s air connectivity with the Gulf region.

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News Network
December 15,2025

Mangaluru police have arrested a 27-year-old NRI on his return from Saudi Arabia in connection with an Instagram post allegedly containing derogatory and provocative remarks about the Hindu religion, officials said on Monday.

The accused, Abdul Khader Nehad, a resident of Ulaibettu in Mangaluru, was working in Saudi Arabia when the post was uploaded, police said.

A suo motu case was registered at the Bajpe police station on October 11 after an allegedly offensive post circulated from the Instagram account ‘team_sdpi_2025’. Police said the content was flagged for being provocative and derogatory in nature.

During the investigation, technical analysis traced the Instagram post to Nehad, who was residing abroad at the time, a senior police officer said. Based on these findings, a Look Out Circular (LOC) was issued against him.

On December 14, Nehad arrived from Saudi Arabia at Calicut International Airport in Kerala, where he was taken into custody on arrival. Police said further investigation is underway.

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News Network
December 19,2025

Mangaluru: The Mangaluru CEN police have arrested a 23-year-old man for allegedly posting provocative and misleading content on an Instagram page named “mr_a_titude”, targeting the Bajpe police.

Mangaluru Commissioner of Police Sudheer Kumar Reddy C H identified the arrested as Abhishek M, a resident of Katipalla in Mangaluru.

A case has been registered at the Bajpe Police Station under Sections 353(1)(c), 353(2), 56, and 57 read with Section 189 of the Bharatiya Nyaya Sanhita (BNS) in connection with the post.

According to police, the accused uploaded a photograph of a hotel on the Instagram page and alleged that accused persons in a murder case under the Bajpe police jurisdiction were being given “royal treatment” by the police, including being served beef meals daily from the hotel.

The post further accused the police of supporting criminals, misusing their authority, and betraying public trust. Police said the content was provocative in nature and aimed at inciting public outrage against the police.

Following the post, a case was registered at the Bajpe police station, and further investigation was transferred to the CEN police station.

Police records indicate that the accused has a criminal history, with multiple cases registered against him, including murder, attempt to murder, assault, and robbery at the Surathkal Police Station, and one case at the Kaup Police Station.

The Commissioner said the accused was traced and arrested using technical evidence.

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