Manipal | TAPMI hosts 26th edition of BrandScan

coastaldigest.com news network
November 4, 2018

Manipal, Nov 4: TA Pai Management Institute (TAPMI) conducted BrandScan, the biggest and most effectively-disguised market research fair conducted by the students of TAPMI here in KMC Greens. The event was inaugurated by the chief guest Mr Devarshy Ganguly, Vice-President Marketing at Dr Oetkar and a proud alumnus of TAPMI.

BrandScan provides a platform for the students to research on live projects from major companies, by collecting data, analysing, interpreting and providing insights to companies based on the research. What sets BrandScan, is the development and usage of disguised game, based on client requirements, to elicit natural consumer responses towards the products or services being analysed.

Speaking on the occasion, Prof. Madhu Veeraraghavan, Director, TAPMI said “BrandScan carries the legacy of being the most effective disguised market research in India. The uniqueness of BrandScan is that it serves as a great platform for both classroom learning and direct connect with the industry. More importantly, the idea is to obtain unbiased and natural responses of customers through innovative data collection methods. BrandScan is fully committed to endless innovation and set to make a huge impact globally”.

Speaking on the legacy of the event, Mr Shirshendu Ganguli, Chairperson and faculty Convener, BrandScan said, “We are celebrating the legacy that is BrandScan along with the festival of Diwali. It has gotten bigger and better with time, with numbers of new initiatives and, all the credit goes to the students for managing such a huge endeavour with close perfection. It is an event of the students, for the students and by the students. And we still maintain the corporate level quality in each project”.

BrandScan’s coveted clientele list over the years has included Titan, ITC, BSE, Himalaya, 3M, among others in its portfolio. TAPMI Brandscan is conducted in association with IndiaRides as the Title Sponsor.

The 26th edition of BrandScan was marked by some phenomenal events like little stars, unscripted, footloose and panache. 

The event concluded on a convivial note reiterating the success and grandeur the annual event has always received. BrandScan will now move to Bengaluru for its second leg, the urban format which will be conducted in partnership with Parag Milk Foods at Orion Mall, Bengaluru on 17th and 18th November.

About TAPMI

The student city of Manipal, Karnataka plays host to the T. A. Pai Management Institute, fondly called TAPMI. With academic rigour and experiential learning as its core, TAPMI’s Post Graduate Diploma in Management programs (PGDM) is approved by the All India Council for Technical Education (AICTE) and internationally accredited by AACSB. This year, new PGDM programs in Human Resources (HR) are being launched by the institute and are awaiting regulatory approval.

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News Network
December 5,2025

Mangaluru: In a significant step to curb online hate and intimidation, Mangaluru City Police have registered a suo motu case against multiple Instagram accounts accused of circulating alleged provocative and threatening content.

While monitoring social media activity on Tuesday, Kankanady Town PSI Anitha Nikkam identified the Instagram handle ‘team_targetttt_900’ for posting a hate message alongside images of lethal weapons. Another account, ‘team_nagara_900’, allegedly shared a threatening post targeting activist Bharath Kumdelu, tagging additional pages such as KARAVALI-OFFICIAL.

Several other accounts — including ‘immu_bhai.fan’, ‘target_boy_900’, ‘kings_of_manglore’, ‘team_target_boys.900’, ‘arshad_mangalore’, ‘target_ka19_ullal’, ‘team_target__’, ‘troll_tigersz_900’, ‘tr_group_900’, and ‘team_target_900’ — are also under scrutiny for spreading similar inflammatory material, police said.

Authorities have urged citizens, especially young social media users, to report suspicious pages and avoid engaging with groups that glorify violence or threaten individuals. Online hate can quickly escalate into real-world harm, and police stress that sharing or promoting such content can attract legal consequences.

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News Network
December 16,2025

Mangaluru, Dec 16: The Mangaluru City police have significantly escalated their campaign against drug trafficking, arresting 25 individuals and booking 12 cases under the Narcotic Drugs and Psychotropic Substances (NDPS) Act between November 30 and December 13. The crackdown resulted in the seizure of a substantial quantity of illicit substances, including 685.6 grams of MDMA and 1.5 kg of ganja.

The success of this recent drive has been significantly boosted by the city’s innovative, QR code-based anonymous reporting system.

"The anonymous reporting system has received an encouraging response. Several recent arrests were made based on inputs received through this system, helping police tighten the noose around drug peddlers," said the City Police Commissioner.

The latest arrests contribute to a robust year-to-date record, underscoring the police's relentless commitment to combating the drug menace.

Up to December 14 this year, the police have registered a total of 107 cases of drug peddling, leading to the arrest of 219 peddlers. Furthermore, they have booked 562 cases of drug consumption, resulting in the arrest of 671 individuals.

The scale of the seizure for the year reflects the magnitude of the problem being tackled: police have seized 320.6 kg of ganja worth ₹88.7 lakh and 1.4 kg of MDMA valued at ₹1.2 crore. Other significant seizures include hydro-weed ganja worth ₹94.7 lakh and cocaine worth ₹1.9 lakh, among others.

The Commissioner emphasized a policy of rigorous enforcement: "We ensure that peddlers are caught red-handed so that they cannot later dispute the case or claim innocence."

To counter the rising trend of substance abuse among youth, the Mangaluru City police have rolled out uniform guidelines for random drug testing across educational institutions.

As part of the drive, tests were conducted in approximately 100 institutions, screening an estimated 5,500 to 6,000 students in the first phase. 20 students tested positive for drug consumption during the initial screening.

Students who tested positive have been provided counselling and are scheduled for re-testing in the second quarter. The testing will also be expanded to students not covered in the first phase. In a move to ensure strict implementation, police personnel were deployed in mufti in some institutions. Reiterating a zero-tolerance stance, the Commissioner confirmed that random testing will continue, and colleges have also been instructed to conduct drug tests at the time of admission to deter substance abuse from an early stage.

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News Network
December 7,2025

SHRIMP.jpg

Mangaluru, Dec 7: A rare bamboo shrimp has been rediscovered on mainland India more than 70 years after it was last reported, confirming for the first time the presence of Atyopsis spinipes in the country. The find was made by researchers from the Centre for Climate Change Studies at Sathyabama Institute of Science and Technology, Chennai, during surveys in Karnataka and Odisha.

The team — shrimp expert Dr S Prakash, PhD scholar K Kunjulakshmi, and Mangaluru-based researcher Maclean Antony Santos — combined field surveys, ecological assessments and DNA analysis to identify the elusive species. Their findings, published in Zootaxa, resolve decades of taxonomic confusion stemming from a 1951 report that misidentified the species as Atyopsis moluccensis without strong evidence.

The shrimp has now been confirmed at two locations: the Mulki–Pavanje estuary near Mangaluru and the Kuakhai River in Bhubaneswar. Historical specimens from the Andaman Islands, previously labelled as A. moluccensis, were also found to be misidentified and actually belong to A. spinipes.

The rediscovery began after an aquarium hobbyist in Odisha spotted a shrimp in 2022, prompting systematic surveys across Udupi, Karwar and Mangaluru. Four female specimens were collected in Mulki and one in Odisha, all genetically matching.

Researchers warn the species may exist in very small, vulnerable populations as freshwater habitats face increasing pressure from pollution, sand mining and infrastructure development. All verified specimens have been deposited with the Zoological Survey of India for future reference.

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