KCCI Unveils ‘Elevate Brand Mangaluru’: A Bold Vision to Put the City on the Global Map

News Network
August 26, 2025

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Mangaluru, Aug 26: The Kanara Chamber of Commerce & Industry (KCCI) officially unveiled its flagship focus for the year, ‘Elevate Brand Mangaluru’ on August 23.

This multi-phase initiative is aimed at showcasing Mangaluru’s immense potential to a global audience. With its strategic location, vibrant industries, diverse culture, and unmatched hospitality, Mangaluru is well-positioned to claim its rightful place on the world stage, and KCCI is committed to making that a reality. 

Anand G Pai, president, KCCI welcomed the gathering and set the tone for the launch event.

A Vision for Global Recognition

The core of the initiative lies in presenting Mangaluru in a positive and authentic light, highlighting its strengths in industry, commerce, culture, trade, recreation, sports, cuisine, and tourism. KCCI envisions a collective effort where creators, industry leaders, government bodies, and citizens come together to build a strong and compelling brand identity.

This united approach also seeks to consolidate and amplify ongoing branding initiatives such as Bolpu, the Silicon Beach Program, Visit Mangaluru, and several government projects, ensuring continuity and greater visibility.

M Athmika Amin, director and chairperson for Elevate Brand Mangaluru, KCCI digitally launched phase 1 of Elevate Brand Mangaluru.

Phase 1 – Building the Foundation

The launch marks the beginning of Phase 1, which introduces four key projects designed to lay the groundwork for Mangaluru’s branding journey:

The Kudla Podcast - Mangaluru Unboxed: This series will feature engaging conversations with entrepreneurs, professionals, artists, and community leaders. Each episode will explore different aspects of the city, from business and technology to food, culture, sports, and heritage. By capturing personal stories and local insights, the podcast aims to present an authentic picture of Mangaluru while also connecting with a global audience. Teaser of episode one of The Kudla Podcast was released on the launch day.

Mangaluru Unfolded - Tourism Brochure: Comprehensive tourism brochures, available in both standard and pocket-sized editions, will showcase the city’s unique blend of tradition and modernity. These brochures will highlight iconic landmarks, cultural experiences, culinary delights, and hidden gems that make Mangaluru special. Designed to be visually appealing and informative, they will serve as practical guides for tourists while also positioning the city as a must-visit destination. The video and downloadable options are available on the KCCI website.

Souvenir Collection: A thoughtfully curated line of souvenirs inspired by Mangaluru’s culture, history, and natural beauty will be created. These keepsakes will be made accessible at airports, railway stations, hotels, tour operators, and select retail outlets. By offering high-quality, locally crafted products, this initiative not only strengthens the city’s identity but also provides opportunities for local artisans and entrepreneurs. A downloadable option is available on the KCCI website.

Hospitality Enhancement in Homestays: Recognizing the growing demand for authentic and comfortable travel experiences, KCCI plans to support and enhance the city’s homestay sector. The focus will be on improving guest services, maintaining consistency in quality, and equipping hosts with the knowledge and tools needed to meet international hospitality standards. This initiative seeks to ensure that visitors leave Mangaluru with memorable experiences that encourage repeat visits and positive word-of- mouth promotion.

A Grand Launch Event

The inaugural event brought together leading dignitaries, including the Speaker of the state assembly, U T Khader, and Member of Parliament Capt Brijesh Chowta, who shared their perspectives on positioning Mangaluru for global recognition. A dialogue session with the Member of Parliament further highlighted policy support for the mission.

A panel discussion on celebrating the resilience of Mangaluru Ecosytem, featured leaders from tourism – Prashanth Aroor, education & health care – Vishal Hegde, IT & startup – Rohith Bhat, investments – Sandeep Shenoy, and the film industry - Vijay Kumar Kodialbail guided by an experienced moderator – Johnson Tellis, the conversation focused on how each sector could contribute to strengthening Mangaluru’s brand identity.

To add a personal touch, the Experience Centre invited attendees to view sample souvenirs and write postcards to friends and family. KCCI undertook the thoughtful task of mailing these postcards, extending warm invitations for recipients to visit Mangaluru. A customised Photobooth with each delegate obtaining an article of the launch along with the QR code to the website which is a platform for all initiatives towards Elevating Brand Managluru.

‘Elevate Brand Mangaluru’ is more than a launch event. It marks the beginning of a long- term journey. Future phases will introduce new projects and enhancements across tourism, industry, culture, and community engagement. The vision is clear: to create a united and sustained branding effort that positions Mangaluru as a city of opportunity, culture, and world-class experiences.
Darshan H V, IAS, deputy commissioner of Dakshina Kannada sent his support and best wishes via video byte for the launch of Elevate Brand Mangaluru. KCCI team had met the DC under the same capacity and he has assured them of his fullest support.

The event concluded with KCCI vice president, P B Mudassar with closing marks and calling all stakeholders to come forward and collectively raise Mangaluru beyond local recognition and establish a lasting presence on the global map.

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News Network
January 23,2026

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Prime Minister Narendra Modi, during his visit to Thiruvananthapuram on Friday, January 23, indicated that the Bharatiya Janata Party (BJP) is aiming to expand its political footprint in Kerala ahead of the Assembly elections scheduled in the coming months.

Speaking at a BJP-organised public meeting, Modi drew parallels between the party’s early electoral gains in Gujarat and its recent victory in the Thiruvananthapuram Municipal Corporation. The civic body win, which ended decades of Left control, was cited by the Prime Minister as a possible starting point for the party’s broader ambitions in the state.

Recalling BJP’s political trajectory in Gujarat, Modi said the party was largely insignificant before 1987 and received little media attention. He pointed out that the BJP’s first major breakthrough came with its victory in the Ahmedabad Municipal Corporation that year.

“Just as our journey in Gujarat began with one city, Kerala’s journey has also started with a single city,” Modi said, suggesting that the party’s municipal-level success could translate into wider electoral acceptance.

The Prime Minister alleged that successive governments led by the Left Democratic Front (LDF) and the United Democratic Front (UDF) had failed to adequately develop Thiruvananthapuram. He accused both fronts of corruption and neglect, claiming that basic infrastructure and facilities were denied to the capital city for decades.

According to Modi, the BJP’s control of the civic body represents a shift driven by public dissatisfaction with the existing political alternatives. He asserted that the BJP administration in Thiruvananthapuram had begun working towards development, though no specific details or timelines were outlined.

Addressing the gathering at Putharikandam Maidan, Modi said the BJP intended to project Thiruvananthapuram as a “model city,” reiterating his party’s commitment to governance-led change.

The Prime Minister’s visit to Kerala also included the inauguration of several development projects and the flagging off of new train services, as the BJP intensifies its political outreach in the poll-bound state.

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News Network
January 20,2026

Mangaluru: In a major step towards strengthening rural innovation, the Office of the Principal Scientific Adviser (PSA) to the Government of India is supporting the establishment of RuTAGe Smart Village Centres (RSVCs) across the country through collaborations with academic institutions, civil society organisations and philanthropic partners.

As part of this national initiative, Nitte (Deemed to be University) will set up the first RSVCs in the region at Nitte GP in Udupi district and at the Nitte Health Centre, Sevanjali Trust, Farangipete, in Dakshina Kannada district. The centres will be inaugurated on January 21. In South India, the programme is being implemented by the Section Infin-8 Foundation (SI-8).

Speaking to reporters on Monday, SI-8 founder-director Vishwas US said experts from Nitte University and SI-8 would work closely with farmers, students, youth and local entrepreneurs to adapt and deploy technologies tailored to local needs.

Project head Prof Iddya Karunasagar, representing Nitte DU, said the RSVCs at Nitte and Farangipete would serve as demonstration hubs for a wide range of agriculture, energy, skill-development and assistive technologies. These include solar dryers for fruits, vegetables and crops; soil-testing solutions; power weeders and women-friendly farm tools; wind-powered devices for rural artisans; grain storage systems; grass-cutting and tree-climbing equipment; and liquid fertiliser production using cowshed waste.

SI-8 CEO Aravind C Kumar said the centres would also provide access to digital and knowledge-based platforms such as ISRO applications, government scheme portals, market linkage tools and gamified learning resources, along with assistive technologies for persons with visual impairments.

Highlighting the broader impact of the initiative, Principal Scientific Adviser Prof Ajay Kumar Sood said it demonstrated how applied research could bridge the rural–urban divide and help create self-reliant, technology-enabled villages.

The initiative has been made possible through philanthropic support from Dr NC Murthy of ACM Business Solutions, LLC, USA. Dr Sapna Poti, Director (Strategic Alliances) at the Office of the Principal Scientific Adviser, said the long-term objective is to build self-sufficient, technology-driven communities capable of generating sustainable livelihoods on their own.

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News Network
January 23,2026

Mangaluru: The Karnataka Government Polytechnic (KPT), Mangaluru, has achieved autonomous status from the All India Council for Technical Education (AICTE), becoming the first government polytechnic in the country to receive such recognition in its 78-year history. The status was granted by AICTE, New Delhi, and subsequently approved by the Karnataka Board of Technical Education in October last year.

Officials said the autonomy was conferred a few months ago. Until recently, AICTE extended autonomous status only to engineering colleges, excluding diploma institutions. However, with a renewed national focus on skill development, several government polytechnics across India have now been granted autonomy.

KPT, the second-largest polytechnic in Karnataka, was established in 1946 with four branches and has since expanded to offer eight diploma programmes, including computer science and polymer technology. The institution is spread across a 19-acre campus.

Ravindra M Keni, the first dean of the institution, told The Times of India that AICTE had proposed autonomous status for polytechnic institutions that are over 25 years old. “Many colleges applied. In the first round, 100 institutions were shortlisted, which was further narrowed down to 15 in the second round. We have already completed one semester after becoming an autonomous institution,” he said. He added that nearly 500 students are admitted annually across eight three-year diploma courses.

Explaining the factors that helped KPT secure autonomy, Keni said the institution has consistently recorded 100 per cent admissions and placements for its graduates. He also noted its strong performance in sports, with the college emerging champions for 12 consecutive years, along with active student participation in NCC and NSS activities.

Autonomous status allows KPT to design industry-oriented curricula, conduct examinations, prepare question papers, and manage academic documentation independently. The institution can also directly collaborate with industries and receive priority funding from AICTE or the Ministry of Education. While academic autonomy has been granted, financial control will continue to rest with the state government.

“There will be separate committees for examinations, question paper setting, boards of studies, and boards of examiners. The institution will now have the freedom to conduct admissions without government notifications and issue its own marks cards,” Keni said, adding that new academic initiatives would be planned after a year of functioning under the autonomous framework.

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