KCCI Unveils ‘Elevate Brand Mangaluru’: A Bold Vision to Put the City on the Global Map

News Network
August 26, 2025

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Mangaluru, Aug 26: The Kanara Chamber of Commerce & Industry (KCCI) officially unveiled its flagship focus for the year, ‘Elevate Brand Mangaluru’ on August 23.

This multi-phase initiative is aimed at showcasing Mangaluru’s immense potential to a global audience. With its strategic location, vibrant industries, diverse culture, and unmatched hospitality, Mangaluru is well-positioned to claim its rightful place on the world stage, and KCCI is committed to making that a reality. 

Anand G Pai, president, KCCI welcomed the gathering and set the tone for the launch event.

A Vision for Global Recognition

The core of the initiative lies in presenting Mangaluru in a positive and authentic light, highlighting its strengths in industry, commerce, culture, trade, recreation, sports, cuisine, and tourism. KCCI envisions a collective effort where creators, industry leaders, government bodies, and citizens come together to build a strong and compelling brand identity.

This united approach also seeks to consolidate and amplify ongoing branding initiatives such as Bolpu, the Silicon Beach Program, Visit Mangaluru, and several government projects, ensuring continuity and greater visibility.

M Athmika Amin, director and chairperson for Elevate Brand Mangaluru, KCCI digitally launched phase 1 of Elevate Brand Mangaluru.

Phase 1 – Building the Foundation

The launch marks the beginning of Phase 1, which introduces four key projects designed to lay the groundwork for Mangaluru’s branding journey:

The Kudla Podcast - Mangaluru Unboxed: This series will feature engaging conversations with entrepreneurs, professionals, artists, and community leaders. Each episode will explore different aspects of the city, from business and technology to food, culture, sports, and heritage. By capturing personal stories and local insights, the podcast aims to present an authentic picture of Mangaluru while also connecting with a global audience. Teaser of episode one of The Kudla Podcast was released on the launch day.

Mangaluru Unfolded - Tourism Brochure: Comprehensive tourism brochures, available in both standard and pocket-sized editions, will showcase the city’s unique blend of tradition and modernity. These brochures will highlight iconic landmarks, cultural experiences, culinary delights, and hidden gems that make Mangaluru special. Designed to be visually appealing and informative, they will serve as practical guides for tourists while also positioning the city as a must-visit destination. The video and downloadable options are available on the KCCI website.

Souvenir Collection: A thoughtfully curated line of souvenirs inspired by Mangaluru’s culture, history, and natural beauty will be created. These keepsakes will be made accessible at airports, railway stations, hotels, tour operators, and select retail outlets. By offering high-quality, locally crafted products, this initiative not only strengthens the city’s identity but also provides opportunities for local artisans and entrepreneurs. A downloadable option is available on the KCCI website.

Hospitality Enhancement in Homestays: Recognizing the growing demand for authentic and comfortable travel experiences, KCCI plans to support and enhance the city’s homestay sector. The focus will be on improving guest services, maintaining consistency in quality, and equipping hosts with the knowledge and tools needed to meet international hospitality standards. This initiative seeks to ensure that visitors leave Mangaluru with memorable experiences that encourage repeat visits and positive word-of- mouth promotion.

A Grand Launch Event

The inaugural event brought together leading dignitaries, including the Speaker of the state assembly, U T Khader, and Member of Parliament Capt Brijesh Chowta, who shared their perspectives on positioning Mangaluru for global recognition. A dialogue session with the Member of Parliament further highlighted policy support for the mission.

A panel discussion on celebrating the resilience of Mangaluru Ecosytem, featured leaders from tourism – Prashanth Aroor, education & health care – Vishal Hegde, IT & startup – Rohith Bhat, investments – Sandeep Shenoy, and the film industry - Vijay Kumar Kodialbail guided by an experienced moderator – Johnson Tellis, the conversation focused on how each sector could contribute to strengthening Mangaluru’s brand identity.

To add a personal touch, the Experience Centre invited attendees to view sample souvenirs and write postcards to friends and family. KCCI undertook the thoughtful task of mailing these postcards, extending warm invitations for recipients to visit Mangaluru. A customised Photobooth with each delegate obtaining an article of the launch along with the QR code to the website which is a platform for all initiatives towards Elevating Brand Managluru.

‘Elevate Brand Mangaluru’ is more than a launch event. It marks the beginning of a long- term journey. Future phases will introduce new projects and enhancements across tourism, industry, culture, and community engagement. The vision is clear: to create a united and sustained branding effort that positions Mangaluru as a city of opportunity, culture, and world-class experiences.
Darshan H V, IAS, deputy commissioner of Dakshina Kannada sent his support and best wishes via video byte for the launch of Elevate Brand Mangaluru. KCCI team had met the DC under the same capacity and he has assured them of his fullest support.

The event concluded with KCCI vice president, P B Mudassar with closing marks and calling all stakeholders to come forward and collectively raise Mangaluru beyond local recognition and establish a lasting presence on the global map.

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News Network
December 4,2025

Udupi: A 40-year-old NRI from Udupi has reportedly lost more than Rs 12.25 lakh in an online investment scam operated through Telegram.

According to a complaint filed at the CEN police station, Leo Jerome Mendonsa, who has been working in Dubai for the past 15 years in computer accessories sales, maintains NRI accounts in Karkala and Nitte.

On November 12, 2025, Mendonsa was added to a Telegram group called Instaflow Earnings by unknown individuals. Users identified as Priya and Dipannita persuaded him to invest in “Revenue Tasks.” Initially, Mendonsa transferred Rs 1,100 multiple times and received the promised returns, encouraging him to continue.

On November 14, another user, Nishmitha Shetty, directed him to register on a website, digitvisionuoce.cc, and invest Rs 4 lakh in various shares. Over the next few days, he made multiple transfers totaling Rs 12,25,000, including Rs 50,000 via Google Pay, believing the scheme was legitimate.

After receiving the money, the alleged handlers stopped responding, and neither the invested amount nor the promised profits were returned.

The CEN police have registered a case under Sections 66(C) and 66(D) of the IT Act and Section 318(4) of the Bharatiya Nyaya Sanhita (BNS), and investigations are ongoing.

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News Network
November 21,2025

Bantwal: A domestic dispute appears to have led to a violent confrontation in BC Road area, where the owner of a textile shop was allegedly attacked with a knife by his wife on Wednesday evening.

Krishna Kumar Somayaji, the owner of Somayaji Textiles, sustained serious injuries in the incident and was immediately taken to a hospital for treatment. He is currently receiving care in the intensive care unit and is reported to have survived the assault, according to police.

The Bantwal Town police have registered a case against Somayaji's wife, Jyothi KT, who has since been taken into custody.

Police stated that the complainant, Namita, an employee at the shop, reported the sequence of events. She stated that around 7 p.m. on Wednesday, the suspect entered the shop, wearing a burqa and disguised as a customer, before attacking Somayaji with a knife. The employee then transported the injured owner to a local hospital via an autorickshaw.

Superintendent of Police Arun K confirmed that an ongoing domestic dispute between Somayaji and his wife reportedly preceded the attack. Police noted that Jyothi KT had previously visited the shop and issued threats.

Based on the complaint, Bantwal Town police have registered a case under relevant sections of the Bharatiya Nyaya Sanhita (BNS) and the Indian Arms Act-1959. An investigation into the incident is currently underway.

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News Network
December 4,2025

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Angry outbursts, long queues, and desperate appeals filled airports across India today as IndiGo grappled with a severe operational breakdown. Hundreds of flights have been cancelled or delayed, leaving thousands of passengers stranded through the night and forcing many to spend long hours at helpdesks.

Social media was flooded with videos of fliers pleading for assistance, accusing the airline of misleading updates, and demanding accommodation after being stuck for 10 to 12 hours at airports such as Hyderabad and Bengaluru.

What Triggered the Meltdown?

IndiGo has attributed the widespread disruption to “a multitude of unforeseen operational challenges.” These include:

•    Minor technology glitches
•    Winter-season schedule adjustments
•    Bad weather
•    Congestion in the aviation network
•    New crew rostering rules (Flight Duty Time Limitations or FDTL)

Among these, the most disruptive has been the implementation of the updated FDTL norms introduced by the Directorate General of Civil Aviation (DGCA) in January 2024.

These rules were designed to reduce pilot fatigue and improve passenger safety. Key changes include:

•    Longer weekly rest periods for flight crew
•    A revised definition of “night,” extending it by an extra hour
•    Tighter caps on flight duty timing and night landings
•    Cutting night shifts for pilots and crew from six per roster cycle to just two

Once these norms became fully enforceable, airlines were required to overhaul rosters well in advance. For IndiGo, this triggered a sudden shortage of crew available for duty, leading to cascading delays and cancellations.

Why IndiGo Was Hit the Hardest

IndiGo is India’s largest airline by a wide margin, operating over 2,200 flights daily. That’s roughly double the number operated by Air India.

When an airline of this size experiences even a 10–20% disruption, it translates to 200–400 flights being delayed or grounded — producing massive spillover effects across the country.

IndiGo also relies heavily on high-frequency overnight operations, a model typical of low-cost carriers that aim to maximise aircraft utilisation and reduce downtime. The stricter FDTL norms clash with these overnight-heavy schedules, forcing the airline to pull back services.

Aviation bodies have also criticised IndiGo’s preparedness. The Airline Pilots' Association of India (ALPA) said airlines were given a two-year window to plan for the new rules but “started preparing rather late.” IndiGo, it said, failed to rebuild crew rosters 15 days in advance as required.

The Federation of Indian Pilots (FIP) went further, calling the crisis the result of IndiGo’s “prolonged and unorthodox lean manpower strategy,” and alleging that the airline adopted a hiring freeze even as it knew the new rules would require more careful staffing.

How Many Flights Are Affected?

In the past 48 hours, over 300 flights have been cancelled. At least 100 more are expected to be cancelled today.

City-wise impact:

•    Hyderabad: 33 expected cancellations; several fliers stranded overnight
•    Bengaluru: over 70 expected cancellations
•    Delhi, Mumbai, Chennai, Kolkata: widespread delays and missed connections

Passengers shared distressing accounts online.

One customer at Hyderabad airport said they waited from 6 PM to 9 AM with “no action taken” regarding their delayed Pune flight. Another said IndiGo repeatedly told them the crew was “arriving soon,” only for the delay to stretch over 12 hours.

IndiGo has apologised for the disruption and promised that operations will stabilise within 48 hours, adding that “calibrated adjustments” are being made to contain the chaos.

What Should Passengers Do Now?

For those flying in the next few days, especially with IndiGo, here are key precautions:

1. Keep Checking Flight Status
Monitor your flight closely before leaving for the airport, as delays may be announced last-minute.

2. Arrive Early
Expect long queues at counters and security due to crowding and rescheduling.

3. Carry Essentials
Pack snacks, water, basic medicines, chargers, and items for children or senior citizens. Extended waiting times should be anticipated.

4. Use Flexible Booking Options
If you booked tickets with a free-date-change or cancellation option, consider using them.
If you haven’t booked yet, prefer refundable or flexible fares, or even consider alternate airlines.

5. Follow IndiGo’s Updates
Keep an eye on IndiGo’s official social media channels and contact customer support for rebooking and refund queries.

What Needs to Change?

Pilot groups have raised concerns not just about staffing but also the planning practices behind it.
The Federation of Indian Pilots accused IndiGo of:

•    Imposing an unexplained hiring freeze despite knowing the FDTL changes were coming
•    Entering non-poaching agreements that limited talent movement
•    Keeping pilot pay frozen
•    Underestimating the need to restructure operations in advance

They have urged DGCA to approve seasonal schedules only after airlines prove they have adequate pilot strength under the new norms.

ALPA also warned that some airlines might be using the delays as an “immature pressure tactic” to push DGCA for relaxations in the new rules — which, if granted, could compromise the very safety standards the norms were meant to protect.

Both pilot bodies stressed that no exemption should dilute safety, and any deviations should be based solely on scientific risk assessment.

Is a Solution in Sight?

While IndiGo says normalcy will return within two days, aviation experts believe that fully stabilising operations could take longer, depending on how quickly the airline can:
•    Re-align rosters
•    Mobilise rested crew
•    Boost staffing
•    Adjust its winter schedule to match regulatory requirements
Passengers are advised to remain prepared for continued delays over the next few days as the airline works through its backlog. 

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