KCCI Unveils ‘Elevate Brand Mangaluru’: A Bold Vision to Put the City on the Global Map

News Network
August 26, 2025

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Mangaluru, Aug 26: The Kanara Chamber of Commerce & Industry (KCCI) officially unveiled its flagship focus for the year, ‘Elevate Brand Mangaluru’ on August 23.

This multi-phase initiative is aimed at showcasing Mangaluru’s immense potential to a global audience. With its strategic location, vibrant industries, diverse culture, and unmatched hospitality, Mangaluru is well-positioned to claim its rightful place on the world stage, and KCCI is committed to making that a reality. 

Anand G Pai, president, KCCI welcomed the gathering and set the tone for the launch event.

A Vision for Global Recognition

The core of the initiative lies in presenting Mangaluru in a positive and authentic light, highlighting its strengths in industry, commerce, culture, trade, recreation, sports, cuisine, and tourism. KCCI envisions a collective effort where creators, industry leaders, government bodies, and citizens come together to build a strong and compelling brand identity.

This united approach also seeks to consolidate and amplify ongoing branding initiatives such as Bolpu, the Silicon Beach Program, Visit Mangaluru, and several government projects, ensuring continuity and greater visibility.

M Athmika Amin, director and chairperson for Elevate Brand Mangaluru, KCCI digitally launched phase 1 of Elevate Brand Mangaluru.

Phase 1 – Building the Foundation

The launch marks the beginning of Phase 1, which introduces four key projects designed to lay the groundwork for Mangaluru’s branding journey:

The Kudla Podcast - Mangaluru Unboxed: This series will feature engaging conversations with entrepreneurs, professionals, artists, and community leaders. Each episode will explore different aspects of the city, from business and technology to food, culture, sports, and heritage. By capturing personal stories and local insights, the podcast aims to present an authentic picture of Mangaluru while also connecting with a global audience. Teaser of episode one of The Kudla Podcast was released on the launch day.

Mangaluru Unfolded - Tourism Brochure: Comprehensive tourism brochures, available in both standard and pocket-sized editions, will showcase the city’s unique blend of tradition and modernity. These brochures will highlight iconic landmarks, cultural experiences, culinary delights, and hidden gems that make Mangaluru special. Designed to be visually appealing and informative, they will serve as practical guides for tourists while also positioning the city as a must-visit destination. The video and downloadable options are available on the KCCI website.

Souvenir Collection: A thoughtfully curated line of souvenirs inspired by Mangaluru’s culture, history, and natural beauty will be created. These keepsakes will be made accessible at airports, railway stations, hotels, tour operators, and select retail outlets. By offering high-quality, locally crafted products, this initiative not only strengthens the city’s identity but also provides opportunities for local artisans and entrepreneurs. A downloadable option is available on the KCCI website.

Hospitality Enhancement in Homestays: Recognizing the growing demand for authentic and comfortable travel experiences, KCCI plans to support and enhance the city’s homestay sector. The focus will be on improving guest services, maintaining consistency in quality, and equipping hosts with the knowledge and tools needed to meet international hospitality standards. This initiative seeks to ensure that visitors leave Mangaluru with memorable experiences that encourage repeat visits and positive word-of- mouth promotion.

A Grand Launch Event

The inaugural event brought together leading dignitaries, including the Speaker of the state assembly, U T Khader, and Member of Parliament Capt Brijesh Chowta, who shared their perspectives on positioning Mangaluru for global recognition. A dialogue session with the Member of Parliament further highlighted policy support for the mission.

A panel discussion on celebrating the resilience of Mangaluru Ecosytem, featured leaders from tourism – Prashanth Aroor, education & health care – Vishal Hegde, IT & startup – Rohith Bhat, investments – Sandeep Shenoy, and the film industry - Vijay Kumar Kodialbail guided by an experienced moderator – Johnson Tellis, the conversation focused on how each sector could contribute to strengthening Mangaluru’s brand identity.

To add a personal touch, the Experience Centre invited attendees to view sample souvenirs and write postcards to friends and family. KCCI undertook the thoughtful task of mailing these postcards, extending warm invitations for recipients to visit Mangaluru. A customised Photobooth with each delegate obtaining an article of the launch along with the QR code to the website which is a platform for all initiatives towards Elevating Brand Managluru.

‘Elevate Brand Mangaluru’ is more than a launch event. It marks the beginning of a long- term journey. Future phases will introduce new projects and enhancements across tourism, industry, culture, and community engagement. The vision is clear: to create a united and sustained branding effort that positions Mangaluru as a city of opportunity, culture, and world-class experiences.
Darshan H V, IAS, deputy commissioner of Dakshina Kannada sent his support and best wishes via video byte for the launch of Elevate Brand Mangaluru. KCCI team had met the DC under the same capacity and he has assured them of his fullest support.

The event concluded with KCCI vice president, P B Mudassar with closing marks and calling all stakeholders to come forward and collectively raise Mangaluru beyond local recognition and establish a lasting presence on the global map.

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News Network
November 30,2025

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Udupi: The pontiffs of Sri Paryaya Puttige Mutt, the sacred seat of Jagadguru Shrimad Madhvacharya Moola Samsthanam, have submitted a proposal to the Prime Minister seeking comprehensive development for Udupi district. 

Proposal for International Airport

A key request is the establishment of an international airport. Highlighting that around 1,000 acres of land are available and suitable, the pontiffs noted that the existing Mangalore Airport provides limited international connectivity. They suggested the airport be developed under a Public-Private Partnership (PPP) or as a Greenfield Airport to boost trade, education, healthcare, and spiritual tourism.

Metro and Rapid Transit Connectivity

The proposal also calls for Metro Rail or Rapid Transit between Mangaluru and Udupi. The 55 km coastal stretch experiences heavy daily commuter traffic, causing congestion. The district administration is ready to prepare an initial project report for a Mass Rapid Transit corridor and requested inclusion under national urban mobility programmes to ensure safe, green, and time-efficient regional transport.

Port and Coastal Development

The pontiffs urged the development of an international-standard port with a cruise terminal along Udupi’s coast. They also requested fast-tracking of pending coastal tourism projects and revising Coastal Regulation Zone (CRZ) norms to encourage sustainable infrastructure and hospitality investment.

IT, AI and Technological Infrastructure

Support was sought for an IT and AI Innovation Park with incubation facilities under Digital India and Startup India initiatives. The proposal also emphasized the need for strengthened data security and cloud computing infrastructure to boost India’s technological independence.

Sports and Education Initiatives

The pontiffs requested national sports status for Kambala, along with financial and infrastructure support. They also sought the establishment of an AIIMS in Udupi, a new IIT campus, and approval for an IIM to promote higher education in the district.

Representation to the Prime Minister

Sri Sugunendra Tirtha Pontiff and Sri Sushrendra Tirtha Swamiji represented the pontiffs in submitting the comprehensive development proposal to the Prime Minister during his recent visit.

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News Network
December 4,2025

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Angry outbursts, long queues, and desperate appeals filled airports across India today as IndiGo grappled with a severe operational breakdown. Hundreds of flights have been cancelled or delayed, leaving thousands of passengers stranded through the night and forcing many to spend long hours at helpdesks.

Social media was flooded with videos of fliers pleading for assistance, accusing the airline of misleading updates, and demanding accommodation after being stuck for 10 to 12 hours at airports such as Hyderabad and Bengaluru.

What Triggered the Meltdown?

IndiGo has attributed the widespread disruption to “a multitude of unforeseen operational challenges.” These include:

•    Minor technology glitches
•    Winter-season schedule adjustments
•    Bad weather
•    Congestion in the aviation network
•    New crew rostering rules (Flight Duty Time Limitations or FDTL)

Among these, the most disruptive has been the implementation of the updated FDTL norms introduced by the Directorate General of Civil Aviation (DGCA) in January 2024.

These rules were designed to reduce pilot fatigue and improve passenger safety. Key changes include:

•    Longer weekly rest periods for flight crew
•    A revised definition of “night,” extending it by an extra hour
•    Tighter caps on flight duty timing and night landings
•    Cutting night shifts for pilots and crew from six per roster cycle to just two

Once these norms became fully enforceable, airlines were required to overhaul rosters well in advance. For IndiGo, this triggered a sudden shortage of crew available for duty, leading to cascading delays and cancellations.

Why IndiGo Was Hit the Hardest

IndiGo is India’s largest airline by a wide margin, operating over 2,200 flights daily. That’s roughly double the number operated by Air India.

When an airline of this size experiences even a 10–20% disruption, it translates to 200–400 flights being delayed or grounded — producing massive spillover effects across the country.

IndiGo also relies heavily on high-frequency overnight operations, a model typical of low-cost carriers that aim to maximise aircraft utilisation and reduce downtime. The stricter FDTL norms clash with these overnight-heavy schedules, forcing the airline to pull back services.

Aviation bodies have also criticised IndiGo’s preparedness. The Airline Pilots' Association of India (ALPA) said airlines were given a two-year window to plan for the new rules but “started preparing rather late.” IndiGo, it said, failed to rebuild crew rosters 15 days in advance as required.

The Federation of Indian Pilots (FIP) went further, calling the crisis the result of IndiGo’s “prolonged and unorthodox lean manpower strategy,” and alleging that the airline adopted a hiring freeze even as it knew the new rules would require more careful staffing.

How Many Flights Are Affected?

In the past 48 hours, over 300 flights have been cancelled. At least 100 more are expected to be cancelled today.

City-wise impact:

•    Hyderabad: 33 expected cancellations; several fliers stranded overnight
•    Bengaluru: over 70 expected cancellations
•    Delhi, Mumbai, Chennai, Kolkata: widespread delays and missed connections

Passengers shared distressing accounts online.

One customer at Hyderabad airport said they waited from 6 PM to 9 AM with “no action taken” regarding their delayed Pune flight. Another said IndiGo repeatedly told them the crew was “arriving soon,” only for the delay to stretch over 12 hours.

IndiGo has apologised for the disruption and promised that operations will stabilise within 48 hours, adding that “calibrated adjustments” are being made to contain the chaos.

What Should Passengers Do Now?

For those flying in the next few days, especially with IndiGo, here are key precautions:

1. Keep Checking Flight Status
Monitor your flight closely before leaving for the airport, as delays may be announced last-minute.

2. Arrive Early
Expect long queues at counters and security due to crowding and rescheduling.

3. Carry Essentials
Pack snacks, water, basic medicines, chargers, and items for children or senior citizens. Extended waiting times should be anticipated.

4. Use Flexible Booking Options
If you booked tickets with a free-date-change or cancellation option, consider using them.
If you haven’t booked yet, prefer refundable or flexible fares, or even consider alternate airlines.

5. Follow IndiGo’s Updates
Keep an eye on IndiGo’s official social media channels and contact customer support for rebooking and refund queries.

What Needs to Change?

Pilot groups have raised concerns not just about staffing but also the planning practices behind it.
The Federation of Indian Pilots accused IndiGo of:

•    Imposing an unexplained hiring freeze despite knowing the FDTL changes were coming
•    Entering non-poaching agreements that limited talent movement
•    Keeping pilot pay frozen
•    Underestimating the need to restructure operations in advance

They have urged DGCA to approve seasonal schedules only after airlines prove they have adequate pilot strength under the new norms.

ALPA also warned that some airlines might be using the delays as an “immature pressure tactic” to push DGCA for relaxations in the new rules — which, if granted, could compromise the very safety standards the norms were meant to protect.

Both pilot bodies stressed that no exemption should dilute safety, and any deviations should be based solely on scientific risk assessment.

Is a Solution in Sight?

While IndiGo says normalcy will return within two days, aviation experts believe that fully stabilising operations could take longer, depending on how quickly the airline can:
•    Re-align rosters
•    Mobilise rested crew
•    Boost staffing
•    Adjust its winter schedule to match regulatory requirements
Passengers are advised to remain prepared for continued delays over the next few days as the airline works through its backlog. 

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Media Release
November 24,2025

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Sharjah, UAE: Ayisha Basheer Esra, a talented young writer hailing from Aramboor in Dakshina Kannada’s Sullia taluk, marked a significant milestone in her burgeoning literary career with the launch of her debut novel, The Betrayal of the Kingdom, at the Sharjah International Book Fair. The prestigious event, recognized as the world’s largest book fair, provided a fitting stage for the unveiling of Esra’s work.

The official release ceremony was conducted by Sheikh Abdullah bin Mohammed Al Qasimi, Director of the Religious Affairs Office of the Sharjah Government and a distinguished member of the royal family, underscoring the significance of Esra’s achievement. Mrs. Lini Shivaprasad, Principal of GEMS Millennium School, Sharjah, had the honor of receiving the first copy of the novel.

The event was graced by the presence of numerous distinguished guests, reflecting the widespread recognition of Esra’s literary talent and the anticipation surrounding her debut novel. Among the notable attendees were Syed Panakkad Munawwarali Shihab Tangal, Dr. Mariam Al Shenasi, the UAE’s renowned writer and Head of Dar Al Yasmin Publications, Dr. K. K. N. Kurup, Retired Vice Chancellor of Calicut University and Historian, Sharjah Businessman Shamsuddin Bin Mohideen, Nizar Talangara, President of the Sharjah Indian Association, V. T Salim, Director of Silver Home Real Estate, Munir Al Wafa, MD of Lipi Publication Akbar, and other esteemed individuals.

At the remarkably young age of eight, Esra has already established herself as a prolific writer, authoring and publishing collections of short stories in addition to her newly released full-length novel. Her dedication to writing and her exceptional talent have positioned her as one of the youngest authors to achieve such literary success. 

Esra is the daughter of Basheer and Haseena, residents of Aramboor, Sullia, and currently a student at Sharjah’s GEMS Millennium School. Her early accomplishments serve as an inspiration to aspiring young writers and a testament to the power of nurturing creativity from a young age.

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