Techie turned agriculturist Yathish Shetty’s online-portal for farmers

Chetana Nayak K
February 9, 2019

Considering the benefits brought by online platform to retailers, this techie-turned farmer’s portal not only brings organic produce directly to the consumers, but also claims to increase farmers profitability by doing away with 'middle-men'.

Having been employed in IT firms for close to a decade, Yathish Shetty Bondala says that he yearned to get back to farming. "I come from a agrarian background, so farming has always been my passion. Having learnt of the benefits of organic farming from my father, I was always keen on promotion of such crops,” Yathish said.

Followed by the demise of his father Padmanabha Shetty, Yathish in 2015 decided to quit from his job at Hewlett Packard (HP) and returned back to his native to continue farming only for self-satisfaction, he says. “We are able to raise high-quality yields of Pineapple, Tapioca, Drumsticks, Cucumber, Basella alba (Basale Soppu). We even took-up Beekeeping and were able to harvest honey aswell. All this by using only organic methods of cultivation and manure” he says.

However, during the course of interaction with other farmers in the locality, Yathish realised that unlike his venture, the other farmers were not able to get good returns for similar kind of produce. Having resided in big cities like Bengaluru himself, Yathish says he knew of urbanites preference to organic crops over their chemical based counterpart, so it was a bit puzzling. Soon, Yathish realised that gullible farmers were victims of middle-men or brokers, who used to misguide the producers with price, weighing, and demand pattern of the consumers. “There was absolute lack of transparency in the marketing process, the expectation of the middle-men from the farmers crops were very high, but they paid in a unfair manner and always walked away with Lion’s share of the income,” Yathish says.

In consultation with his Techie wife Shridevi D N and cousin Rajath Shetty, the trio initially launched a Whatsapp in 2016, ‘Tulu Nadu Organic Producers’ and aggregate the list of farmers and sellers (No Middlemen/Brokers). But in a matter of a year, the membership of the total participants drastically increased, Yathish and his team soon realised that they had to accommodate direct transaction and they had to evolve to a website to channelize the trade in a systematic manner. Subsequently on May 2018, they soon started the a portal https://www.localfarmers.in/ for collective marketing.

“We have kept a simple interface, where information of agricultural products are displayed, some of them in Kannada aswell. Here the farmer have the option of fixing the price, including the transportation expense and all the other relevant details. The buyers of both individuals or wholesale can choose and order online” the 33-year old says.

The selected product can be paid via Unified Payment Interface (UPI) interface and at present is available for delivery at South Bengaluru, Dakshina Kannada  and Udupi district. “We will map other areas for supply soon,” Yathish says. .

The site also has displayed few home-made products like Halwa, Paneer, spices (without preservatives) and farm products like Ghee, Honey, Fruits, compost are available. Alternatively, the names of the retailers and their local establishments are also displayed, the customers can directly purchase from the store. “The customers are not charged for displaying the product, but if the products is sold through the site, a processing fee of 2.5%-5% is charged. But if their transaction is offline, they have no commitment to us,” Yathish says.

Further the agro-based food aggregation site is awaiting approval of Food Safety and Standards Authority of India (FSSAI) soon for displaying other variants of home-made products.

For now close 50 locals farmers, including from Dakshina Kannada, Kasargod, Udupi district have listed their produce and its ‘organic-stalls’ have already been featured at IT campuses such as Infosys, local parks and trade-fairs, that has generated a lot of enthusiasm.

In its pipeline, the self-funded venture plans to provide certification and training for farmers in computers, digital marketing tools and keep them abreast with the best practices of organic farming.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
November 18,2021

Bengaluru, Nov 18: Former Karnataka chief minister Jagadish Shettar exuded confidence that BJP would win more than 15 seats out of 25 in polls for Karnataka Legislative Council, slated to be held on December 10.

Speaking to media persons on Thursday, before the inaugural ceremony of Janaswaraj Yatra, he said, there are minimum four to five aspirants for the party's ticket. The core committee submitted the list of aspirants to the Centre. The candidates would be announced soon and he also made it clear that there is no dearth of candidates.

He said the yatra is being held with four teams across the state - one team headed by Shettar will organise conventions in Davangere, Chitradurga, Tumakuru, Ramnagar, Kolar, Chikkaballapur, Bengaluru Rural and Bengaluru Urban. Higher Education Minister C N Ashwath Naryan, Union Minister of Social Justice and Empowerment A  Narayanswamy, Health Education Minister K Sudhakar are part of his team.

Similarly, the other team led by State BJP president Nalin Kumar Kateel started the tour in Koppal and the team would cover eight districts in north Karnataka region. The teams led by former chief minister B S Yediyurappa and Rural Development & Panchayat Raj Minister K S Eshwarappa inaugurated the convention in Karwar and Shivamogga respectively on November 18. So, these four teams will cover 31 districts in Karnataka, he explained.

When questioned on why voters should support BJP in legislative council polls, he said the party gave importance to decentralisation of power. Besides, the Modi-led government is implementing the Jala Siri scheme to ensure that each rural family will get potable water in their household. The Centre and the state government released grants to provide basic facilities in rural areas, he said.

He also made it clear that the results of legislative council polls will not become a referendum on the Bommai-led government and such things can only be gauged from the results of general elections.

On the bitcoin scam, he said it came to light in 2016 when the Congress-led government was in power in Karnataka. "If Congress leaders had evidence with regard to involvement of BJP leaders and their sons in the scam, Siddaramaiah could have taken action against them then. But why didn't he do it?" he questioned and said the government is not shielding anyone in the scam. The investigation is in progress.

He also taunted that Leader of Opposition in Karnataka Legislative Assembly Siddaramaiah is targeting his own party leaders with regard to bitcoin scam.

Urban Development Minister B A Basavaraj, MP G M Siddeshwara, State BJP vice-president B Y Vijayendra, MLC K Gopalaiah, State BJP Secretaries K S Naveen, Mahesh Tenginakai, MLAs N Linganna, S V Ramachandrappa and others were present in the press conference.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
November 30,2021

Udupi, Nov 30: A mechanical diploma student of Dr TMA Pai Polytechnic, Manipal, Udupi has ended his life by hanging himself in the paying guest accommodation.

The deceased has been Sunil Kumar (18), a native of Byndoor. He was staying at Charvik PG in Manipal for last one month.

Victim’s paternal uncle Shivaraya Poojary in his complaint said that Sunil was not interested to stay in the PG but his parents had advised him to stay put in the PG for a year as he was expected to get hostel accommodation in the next year.

Manipal police have registered a case under section 174 of the Criminal Procedure Code and launched investigation.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
November 24,2021

Mangaluru, Nov 24: The anti-corruption bureau (ACB) today launched simultaneous search operations in as many as 60 places across Karnataka targeting 15 government officials of various departments on charges of disproportionate assets. 

The ACB sleuths are conducting search operations in houses, offices and relatives' houses of these officials.  

According to reports, search operations are underway at the house of Mangaluru Smart City Limited Executive Engineer KS Lingegowda, Kaveri Neeravari Nigam (Hemavathi Left Bank Canal) Executive engineer Srinivas K, Revenue Inspector of Doddaballapura Lakshminarasimhaiah, Retired manager of Bengaluru Nirmiti Kendra Vasudev, Chief Manager of Bengaluru dairy B Krishna Reddy, Joint Director of Agriculture in Gadag T Rudrappa, Cooperative Development Officer of Savadatti AK Masti, senior motor vehicle inspector of Gokak Sadashiva Marilingannavar, 'C' grade employ of Hubballi Electricity Supply Company (Hescom) in Belagavi Nataji Heeraji Patil, Retired Deputy Registrar of Stamps in Ballari Shivanand. 

ACB sleuths have also been carrying out searches at the houses of Dr Rajashekar, Physiotherapist at Yelahanka Government Hospital, Mayanna M, First division assistant (FDA) at the Major Roads and Infrastructure wing of the BBMP, KAS officer LC Nagaraj who is currently serving at Sakala Mission, BBMP 'D' Group employee in Yelahanka division GV Giri, Junior executive engineer of PWD in Jevari MS Biradar. 

ACB officials have registered cases against all 15 officials under the prevention of corruption charges. After obtaining a search warrant from the court, raids have been carried out at 60 places in Karnataka. As many as 8 Superintendent of Police (SP), 100 officials, 300 personnel of ACB have been involved in these search operations collecting details about property transactions, movable and immovable property details, bank transactions, jewellery and automobiles details.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.