Kasaragod, july 22: In a novel initiative to promote organic farming, Neeleshwaram municipality has embarked on an ambitious project by forming a ‘WhatsApp’ group of stake holders to streamline cultivation making use of available barren land.

The idea to involve WhatsApp group was taken to get guidance from competent persons and agencies to streamline the entire cultivation process and to ensure fair market for the producers mainly of vegetables and tapioca in the initial stage, Neeleshwaram municipal Secretary N. K. Hareesh said.
The WhatsApp networking is intended to be used to clear apprehensions on issues related to organic farming, sustained cultivation and pest control, besides arranging timely procurement of manure.
The municipality, as a first step, will start the cultivation process from July 22 by commencing land preparation works in 3 acres at Chirappuram near the town on the day.
The municipality eventually will stretch the cultivation in around 40 acre of barren land, he said, adding efforts were under way to stock organic manure needed by the farmers in the group.
The municipality is also planning to arrange assistance from the NABARD to the aspiring farmers.
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