Aamir tried to destroy India's brand identity: Amitabh Kant

January 19, 2016

Ahmedabad, Jan 19: Actor Aamir Khan damaged the "brand India" while being the brand ambassador of the celebrated 'Incredible India' campaign, a top official has said.

aamir
Defending the exit of Khan from the campaign, Secretary, Department of Industrial Policy and Promotion (DIPP), Amitabh Kant said the actor, by terming India an 'intolerant country', worked against his role as that of a brand ambassador.

"A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of 'Incredible India' promotes the country as 'incredible'," Kant told reporters on the sidelines of a convocation here last night.

"But if the brand ambassador says India is intolerant, he surely is not working as brand ambassador," Kant said.

"The brand ambassador must be the best brand ambassador for promoting and marketing India, he cannot be the destroyer of the brand," he said while replying to a query on removal of Khan from the campaign, without taking the actor's name.

Khan had late last year stirred a controversy after he expressed "alarm and despondency" over rising instances of intolerance in the country in the past few months and said that his wife (Kiran Rao) even asked if they should move out of India as she feared for the safety of their children.

Kant, who was involved in conceptualising Incredible India campaign in 2002 in his capacity as joint secretary, Ministry of Tourism, today tweeted, "Being a Brand Ambassador imposes responsibilities. U can't run down what u're promoting. That's damaging d brand."

Khan actively promoted Indian tourism for a decade as the brand ambassador.

Union Tourism Minister Mahesh Sharma had said Aamir had a contract with advertising firm McCann Erickson and not the government for the campaign.

"Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists," Sharma had said.

Comments

Muhammed Rafique
 - 
Tuesday, 19 Jan 2016

Who says India is intolerant?

Else Sunny Leone wouldn't have been living and working in India

Goodman
 - 
Tuesday, 19 Jan 2016

Aamir said truth, whether it is difficult to digest the culprits and their sponsors.
He said truth, though he knew he would sacrifice the title.
We are today independent because of such people who stood against atrocities by invaders. Our people got the title of freedom fighters and martyr.
today he has to say the truth against our own men. This is hard truth. To know it, don't go away, just see around you in our own home town of Mangalore. Even now and today.
I request all celebrities like actors, sportsmen should dare to say the truth.

Rahi
 - 
Tuesday, 19 Jan 2016

Another Bhakt on stage, it will go like this till Amir's new film Dangal's release.
They are in full swing after Dilwale.

haaris
 - 
Tuesday, 19 Jan 2016

Who said intolerant now \Amir or his wife\""

HONOR
 - 
Tuesday, 19 Jan 2016

I think We should appreciate Aamir Khan for speaking the TRUTH...
These business man are blind to the killing of dalit, killing of akhlaq, terrorist minister Making BOw bow... Aamir in this case I appreciate for speaking the TRUTh.

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coastaldigest.com news network
December 20,2025

Mangaluru, Dec 20: City Police Commissioner Sudheer Kumar Reddy has issued a high-alert warning to vehicle owners regarding a surge in cyber fraud targeting those looking to pay traffic violation fines. Fraudsters are reportedly exploiting recent government discount schemes on traffic penalties to deceive citizens.

The Scam: How Fraudsters Strike

Criminals are using SMS, WhatsApp, and social media to circulate suspicious links and APK files (Android application packages). They claim these apps allow users to pay e-challans at a discount.

•    Device Hacking: Downloading these unauthorized apps gives hackers full access to the victim's smartphone.

•    Financial Theft: Once the phone is compromised, fraudsters intercept OTPs and personal data to drain bank accounts.

•    Phishing Sites: Fake websites mimicking official portals are also being used to harvest banking credentials.

Already, two residents within Mangaluru city limits have reported significant financial losses after falling victim to these fraudulent apps.

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News Network
December 15,2025

Mangaluru, Dec 15: Educational institutions in Mangaluru that rely on the popular Mangala Stadium for their annual sports events are bracing for an inconvenience as the city's key sporting venue is set to close its gates for a significant upgrade. The stadium is expected to be unavailable for approximately two months starting from January 15, 2026.

The closure is necessitated by a proposed overhaul of the stadium's facilities, with a special focus on upgrading the synthetic track. Pradeep Dsouza, Assistant Director of the District of Youth Empowerment and Sports (DYES), Dakshina Kannada, confirmed the development.

"Experts have visited the stadium, conducted a thorough inspection, and have given the go-ahead for a complete makeover," Dsouza stated. "Funds have been allocated for the project, and we are currently awaiting the final green signal from state officials to commence the work. We anticipate that the work will likely begin in the second week of January. Consequently, we have stopped renting out the stadium to colleges and other organizations in preparation for the upgrade."

The timing presents a logistical challenge for colleges, as many schools have already concluded their sports meets.

"Colleges will now be organizing their events and will need to find alternative locations to host their sports meets," Dsouza added. He suggested a few potential venues, including the Dakshina Kannada police ground, University College grounds, Panambur grounds, Swaraj Maidan in Moodbidri, and the Mangalore University sports grounds in Konaje.

However, many institutions note that finding a comparable venue will be difficult. While the DK police ground and University College grounds are closer to the city center, they do not possess the extensive facilities and infrastructure offered by Mangala Stadium.

Dr. P Dayananda Pai - P Satisha Govt First Grade College, Carstreet, is one such institution dependent on the stadium. Principal Jayakar Bhandary expressed hope for a swift completion of the work. "We expect the work to be completed at the earliest. If not, we will be forced to look for other venues to host the sports day for our students," Bhandary said, highlighting the pressing need for the city's main sporting facility.

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News Network
December 15,2025

Mangaluru, Dec 15: Air India Express has announced that it will resume direct flight services between Mangaluru and Muscat from March 2026, restoring an important international air link for passengers from the coastal region.

Airport authorities said the service will operate twice a week—on Sundays and Tuesdays—from March 1. The initial flights are scheduled on March 3, 8 and 10, followed by March 15 and 17, with the same operating pattern to continue thereafter. The flight duration is approximately three hours and 25 minutes.

The Mangaluru–Muscat route was earlier operated under the 2025 summer schedule, with services beginning on July 14. At that time, Air India Express had operated four flights a week before suspending the service.

Officials said the summer schedule will come into effect from March 29, after which changes in flight timings and departure schedules from Mangaluru are expected. Passengers have been advised to check the latest schedules while planning their travel.

The resumption of direct flights to Muscat is expected to significantly benefit expatriates, business travellers and others, further strengthening Mangaluru’s air connectivity with the Gulf region.

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