Facebook launches new mobile app analytics tool

March 26, 2015

New York, March 26: Facebook has launched a new analytics tool designed to let mobile developers track user-behaviour in their apps. The tool is available for free.

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The tool will do a number of things for app developers. For instance, it will allow them to detect parts of the app that users find difficult to use, Venturebeat reported.

A "Cohorts" feature can provide historical insights on user trends. For instance, the tool might compare the usage habits or install rates of current users with users from a month ago.

This can help developers understand user retention, user lifetime value, and repeat purchase rates. The tool can provide information on the geography, age, gender, and language of app users.

The analytics tool also lets developers learn about the people who click on app advertisements on Facebook. They might be able to learn where those users are coming from and where they go after they click on the ad.

Other analytics points may be available from Facebook's vast store of personally identifiable information. Facebook will present all of the analytics data to app developers on a unified dashboard, Facebook's director of product management Deborah Liu was quoted as saying.

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News Network
December 19,2025

Mangaluru: The Mangaluru CEN police have arrested a 23-year-old man for allegedly posting provocative and misleading content on an Instagram page named “mr_a_titude”, targeting the Bajpe police.

Mangaluru Commissioner of Police Sudheer Kumar Reddy C H identified the arrested as Abhishek M, a resident of Katipalla in Mangaluru.

A case has been registered at the Bajpe Police Station under Sections 353(1)(c), 353(2), 56, and 57 read with Section 189 of the Bharatiya Nyaya Sanhita (BNS) in connection with the post.

According to police, the accused uploaded a photograph of a hotel on the Instagram page and alleged that accused persons in a murder case under the Bajpe police jurisdiction were being given “royal treatment” by the police, including being served beef meals daily from the hotel.

The post further accused the police of supporting criminals, misusing their authority, and betraying public trust. Police said the content was provocative in nature and aimed at inciting public outrage against the police.

Following the post, a case was registered at the Bajpe police station, and further investigation was transferred to the CEN police station.

Police records indicate that the accused has a criminal history, with multiple cases registered against him, including murder, attempt to murder, assault, and robbery at the Surathkal Police Station, and one case at the Kaup Police Station.

The Commissioner said the accused was traced and arrested using technical evidence.

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