Mangaluru | Dr Ushaprabha N Nayak awarded PhD by NIT-K

coastaldigest.com news network

November 11, 2018

Manglauru, Nov 11: Dr Ushaprabha N Nayak, Vice-Chairperson of Expert Group of Institutions, Mangaluru has been awarded a PhD by the prestigious National Institute of Technology-Karnataka (NIT-K), Surathkal, during the 16th Annual Convocation held here on 10th November 2018.

She had successfully defended her thesis titled ‘An Empirical Study of the Brand Building of Engineering Institutions in Karnataka- A Strategic Framework’ from the School of Management at NITK.

Dr Nayak's thesis work resulted in a performance loyalty-based brand equity model for higher education institutions that will help the institutions to build their brand based on performance as well as student loyalty.

The research work has covered both student and management perspectives of institutional brand building, and was appreciated by subject experts for its scientific evidence-based research methodology.

Dr Nayak has published several research papers in international and national journals as well as presented her work at several reputed conferences, including having won Best Paper Award at the National Conference on Integrating Technology in Higher Education 2013.

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‘Profit’ trap: Mangaluru trader duped of ₹33.1 lakh in online App scam

News Network

December 7,2025

Mangaluru, Dec 7: A 34-year-old fruit and vegetable trader in Mangaluru has reportedly lost ₹33.1 lakh after falling victim to an online investment scam run through a fake mobile app.

Police said the scam began in September, when the victim received a link on Facebook. Clicking it connected him to a WhatsApp number, where an unidentified person introduced a high-return investment scheme and instructed him to download an app.

To build trust, the fraudster asked him to invest ₹30,000 on September 24. The trader soon received ₹34,000 as “profit,” convincing him the scheme was genuine. Over the next two months, he transferred money in multiple instalments via Google Pay and IMPS to different scanner codes and bank accounts shared by the scammers. Between September 24 and December 3, he ended up sending a total of ₹33.1 lakh.

When he later requested a refund of his investment and promised returns, the scammers demanded additional payments, claiming he needed to pay a “service tax” first. Even after he paid a small amount, no money was returned, and the scammers continued pressuring him for more.

A case has been registered at the CEN Crime Police Station.

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