KCCI Unveils ‘Elevate Brand Mangaluru’: A Bold Vision to Put the City on the Global Map

News Network
August 26, 2025

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Mangaluru, Aug 26: The Kanara Chamber of Commerce & Industry (KCCI) officially unveiled its flagship focus for the year, ‘Elevate Brand Mangaluru’ on August 23.

This multi-phase initiative is aimed at showcasing Mangaluru’s immense potential to a global audience. With its strategic location, vibrant industries, diverse culture, and unmatched hospitality, Mangaluru is well-positioned to claim its rightful place on the world stage, and KCCI is committed to making that a reality. 

Anand G Pai, president, KCCI welcomed the gathering and set the tone for the launch event.

A Vision for Global Recognition

The core of the initiative lies in presenting Mangaluru in a positive and authentic light, highlighting its strengths in industry, commerce, culture, trade, recreation, sports, cuisine, and tourism. KCCI envisions a collective effort where creators, industry leaders, government bodies, and citizens come together to build a strong and compelling brand identity.

This united approach also seeks to consolidate and amplify ongoing branding initiatives such as Bolpu, the Silicon Beach Program, Visit Mangaluru, and several government projects, ensuring continuity and greater visibility.

M Athmika Amin, director and chairperson for Elevate Brand Mangaluru, KCCI digitally launched phase 1 of Elevate Brand Mangaluru.

Phase 1 – Building the Foundation

The launch marks the beginning of Phase 1, which introduces four key projects designed to lay the groundwork for Mangaluru’s branding journey:

The Kudla Podcast - Mangaluru Unboxed: This series will feature engaging conversations with entrepreneurs, professionals, artists, and community leaders. Each episode will explore different aspects of the city, from business and technology to food, culture, sports, and heritage. By capturing personal stories and local insights, the podcast aims to present an authentic picture of Mangaluru while also connecting with a global audience. Teaser of episode one of The Kudla Podcast was released on the launch day.

Mangaluru Unfolded - Tourism Brochure: Comprehensive tourism brochures, available in both standard and pocket-sized editions, will showcase the city’s unique blend of tradition and modernity. These brochures will highlight iconic landmarks, cultural experiences, culinary delights, and hidden gems that make Mangaluru special. Designed to be visually appealing and informative, they will serve as practical guides for tourists while also positioning the city as a must-visit destination. The video and downloadable options are available on the KCCI website.

Souvenir Collection: A thoughtfully curated line of souvenirs inspired by Mangaluru’s culture, history, and natural beauty will be created. These keepsakes will be made accessible at airports, railway stations, hotels, tour operators, and select retail outlets. By offering high-quality, locally crafted products, this initiative not only strengthens the city’s identity but also provides opportunities for local artisans and entrepreneurs. A downloadable option is available on the KCCI website.

Hospitality Enhancement in Homestays: Recognizing the growing demand for authentic and comfortable travel experiences, KCCI plans to support and enhance the city’s homestay sector. The focus will be on improving guest services, maintaining consistency in quality, and equipping hosts with the knowledge and tools needed to meet international hospitality standards. This initiative seeks to ensure that visitors leave Mangaluru with memorable experiences that encourage repeat visits and positive word-of- mouth promotion.

A Grand Launch Event

The inaugural event brought together leading dignitaries, including the Speaker of the state assembly, U T Khader, and Member of Parliament Capt Brijesh Chowta, who shared their perspectives on positioning Mangaluru for global recognition. A dialogue session with the Member of Parliament further highlighted policy support for the mission.

A panel discussion on celebrating the resilience of Mangaluru Ecosytem, featured leaders from tourism – Prashanth Aroor, education & health care – Vishal Hegde, IT & startup – Rohith Bhat, investments – Sandeep Shenoy, and the film industry - Vijay Kumar Kodialbail guided by an experienced moderator – Johnson Tellis, the conversation focused on how each sector could contribute to strengthening Mangaluru’s brand identity.

To add a personal touch, the Experience Centre invited attendees to view sample souvenirs and write postcards to friends and family. KCCI undertook the thoughtful task of mailing these postcards, extending warm invitations for recipients to visit Mangaluru. A customised Photobooth with each delegate obtaining an article of the launch along with the QR code to the website which is a platform for all initiatives towards Elevating Brand Managluru.

‘Elevate Brand Mangaluru’ is more than a launch event. It marks the beginning of a long- term journey. Future phases will introduce new projects and enhancements across tourism, industry, culture, and community engagement. The vision is clear: to create a united and sustained branding effort that positions Mangaluru as a city of opportunity, culture, and world-class experiences.
Darshan H V, IAS, deputy commissioner of Dakshina Kannada sent his support and best wishes via video byte for the launch of Elevate Brand Mangaluru. KCCI team had met the DC under the same capacity and he has assured them of his fullest support.

The event concluded with KCCI vice president, P B Mudassar with closing marks and calling all stakeholders to come forward and collectively raise Mangaluru beyond local recognition and establish a lasting presence on the global map.

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News Network
November 21,2025

Bengaluru, Nov 21: The Karnataka government is facing pressure to overhaul its employment system after a high-level Cabinet sub-committee recommended the complete phase-out of job outsourcing in government offices, boards, and corporations by March 2028. The move is aimed at tackling a systemic issue that has led to the potential violation of constitutional reservation policies and the exploitation of workers.

The Call for Systemic Change

With over three lakh vacant posts currently being filled through private agencies on an outsource, insource, or daily wage basis, the sub-committee highlighted a significant lapse. "As a result, reservations are not being followed as per the Constitution and state laws. It’s an urgent need to take serious steps to change the system. It has been recommended to completely stop the system of outsourcing by March 2028," the panel stated in a document.

The practice of outsourcing involves private companies hiring workers to perform duties for a government agency. Critics argue this model results in lesser salaries, a lack of social security benefits (otherwise available to permanent government employees), and a failure to adhere to the provisions of Articles 14 and 15 of the Constitution, which guarantee equality before the law and prohibit discrimination.

The 'Bidar Model' as a Stop-Gap Solution

To regulate the current mode of employment and reduce worker exploitation until the 2028 deadline, the government plans to establish workers’ services multi-purpose cooperative societies across all districts, following the successful "Bidar Model."

The Bidar District Services of Labour Multi-purpose Cooperative Society Ltd., which operates under the District Commissioner, is cited as a successful example of providing a measure of social security to outsourced staff. Labour Department officials argue this society ensures workers receive their due wages and statutory facilities like ESI (Employees' State Insurance) and PF (Provident Fund), in exchange for a 1% service fee collected from the employees.

legislative push and Priority Insourcing

The recommendations, led by the sub-committee headed by Law and Parliamentary Affairs Minister H K Patil, are set to be discussed at the next Cabinet meeting. The committee has proposed the introduction of the Karnataka Outsourced Employees (Regulation, Placement and Welfare) Bill 2025.

In a move addressing immediate concerns, Labour Minister Santosh Lad, a member of the sub-committee, has reportedly assured that steps will be taken over the next 2-3 years to insource workers in "life-threatening services" on a priority basis. This includes essential personnel like pourakarmikas (sanitation workers), drivers, electrical staff in the Energy Department, and Health Department staff handling contagious diseases. The transition aims to grant these workers the long-term security and benefits they currently lack under the outsourcing system. 

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Agencies
November 22,2025

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New York/Washington: US President Donald Trump has again claimed to have solved the conflict between India and Pakistan, repeating his assertion during a meeting with New York City Mayor-elect Zohran Mamdani in the Oval Office.

Mamdani flew to Washington DC for his first meeting with Trump in the White House on Friday. Trump said he “enjoyed” the meeting, which he described as “great.”

During remarks in the Oval Office, with Mamdani standing next to him, Trump repeated his claim that he solved the May conflict between India and Pakistan.

"I did eight peace deals of countries, including India and Pakistan,” he said.

On Wednesday, Trump had said he threatened to put 350 per cent tariffs on India and Pakistan if they did not end their conflict, repeating his claim that he solved the fighting between the nuclear-armed neighbours and that Prime Minister Narendra Modi had called him to say “we're not going to go to war.”

Since May 10, when Trump announced on social media that India and Pakistan had agreed to a “full and immediate” ceasefire after a “long night” of talks mediated by Washington, he has repeated his claim over 60 times that he “helped settle” the tensions between India and Pakistan.

India has consistently denied any third-party intervention. India launched Operation Sindoor on May 7, targeting terror infrastructure in Pakistan and Pakistan-occupied Kashmir in retaliation for the April 22 Pahalgam attack that killed 26 civilians. India and Pakistan reached an understanding on May 10 to end the conflict after four days of intense cross-border drone and missile strikes.

Mamdani emerged victorious in the closely-watched battle for New York City Mayor, becoming the first South Asian and Muslim to be elected to sit at the helm of the largest city in the US.

He had been the front-runner in the NYC Mayoral election for months and defeated Republican nominee Curtis Sliwa and political heavyweight former New York State Governor Andrew Cuomo, who ran as an independent candidate and was officially endorsed by Trump just hours before the elections.

Indian-descent Mamdani is the son of renowned filmmaker Mira Nair and Columbia University professor Mahmood Mamdani. He was born and raised in Kampala, Uganda and moved to New York City with his family when he was 7. Mamdani became a naturalised US citizen only recently, in 2018.

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P A Hameed Padubidri
November 26,2025

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Constitution Day, also known as Samvidhan Divas, is observed every year on November 26 to honor the adoption of the Constitution of India and to recognize the visionary effort that shaped the world’s largest democracy.

Historical Background

It’s on November 26, 1949, the Constituent Assembly of India formally adopted the Constitution.This date is commemorated to acknowledge the completion of nearly three years of drafting, debate, and refinement.

On January 26, 1950, the Constitution came into force, marking India’s transition from a dominion to a sovereign republic.

The date 26 January was chosen to honor the “Purna Swaraj” declaration made in 1930 that marked the relentless efforts & sacrifices of the many. 

Why Constitution Day is Celebrated

* To honor & remember the framers of the Constitution, especially Dr. B. R. Ambedkar, the Chairman of the Drafting Committee, & many others. 

* To remind the citizens of the values, responsibilities, and rights enshrined in the Constitution.

* To promote constitutional values & literacy among students, institutions, and the general public.

* To reaffirm the nation’s commitment to justice, equality, liberty, fraternity and secular values. 

Vision and Significance of the Constitution

It establishes the fundamental political and legal framework for the nation.

Defines the structure, powers and functions of:
    •    The Executive
    •    The Legislature
    •    The Judiciary
    •    Guarantees a comprehensive set of Fundamental Rights, including:

-Equality before law
-Freedom of speech & expression
-Protection of life and personal liberty
-Freedom of religion
-Embeds Directive Principles of State Policy, guiding governance toward social justice and welfare.
-Introduces Fundamental Duties to ensure civic responsibility among citizens.

Key Features Celebrated on Constitution Day

-The Indian constitution is considered one of the longest written constitutions of the world. It’s systematically drafted considering almost all aspects that properly fits to the country. 

-Blend of multiple global constitutional principles while staying rooted in Indian values and realities.

-Framework that balances Federalism, Secularism, Democracy and Rule of Law. This makes everyone-from President to common man-below the law & are equal in the sight of law. 

-Another feature is that it’s based on built-in mechanisms for amendments, ensuring the Constitution grows with changing needs.

Message of the Day

The core ethos of this  Constitution Day is not merely about looking back at history-it’s a reminder of the continuous duty to protect democratic values, respect diversity and uphold the principles that define India as a sovereign, socialist, secular and democratic republic.

Happy Constitution Day to all my compatriots

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