Shit happens: Angry on Surf Excel’s Hindu-Muslim amity ad, saffronists target Microsoft Excel!

News Network
March 12, 2019

Newsroom, Mar 12: Enraged by the detergent brand Surf Excel’s latest advertisement which promotes Hindu-Muslim communal amity, dozens of online Hindutva activists have mistakenly taken revenge against software giant Microsoft’s Excel.

The ad that promotes Surf Excel’s ‘Daag acche hai’ campaign has also divided social media. While some people are praising Surf Excel for the advertisement, the ad has not gone well with others.

The one-minute-long ad features a young Hindu girl, dressed in a white T-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray. The advertisement ends with its classic tagline, 'daag acche hain' (stains are good). Agar kuch achha karne mein daag lag jaaye toh daag achhe hain (Stains that come as a part of a good deed are good stains), goes the tagline.

With the advertisement, Hindustan Unilever, owner of Surf Excel, tries promoting religious harmony and bringing people together with the power of colours.

Released on February 27, the video has already managed to gather around eight million views on YouTube. On Twitter, however, the campaign has faced the wrath of users who feel that the ad is 'Hindu phobic' and controversial and wants to showcase that Namaaz is more important than Holi.

The Hindutva chauvinists offended by the advertisement have already taken to Facebook and Twitter to demand the boycott of the Surf Excel brand and HUL. While hashtags like #BoycottSurExcel and #BoycottHindustanUnilever have been trending on social media since past couple of days, many people have now started to ‘downrate’ the Microsoft Excel app on Google’s app store.

Several new reviews on the Google Play can be seen as terming the Microsoft Excel app as “anti-national”. Also, there is a sudden surge of 1-star ratings of the app on Google Play with reviews like “boycott Surf Excel”. The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself.

This isn’t the first time that an app has seen its ratings plummet due to the anger of Google Play users. In the past, Snapdeal and Snapchat have seen their ratings on the Google Play store affected by angry users.

Comments

Khasai Khane
 - 
Sunday, 17 Mar 2019

 SHIT HAPPENS? Am I reading a news or something else?  Have some editorial ethics. Who uses metaphors like these in a daily news?

 

kumar
 - 
Thursday, 14 Mar 2019

These sanghese are always anti natinal and any communal harmony.  They never supported freedom of india from british and still disrespect Constitution.  They are loft over waste in india by British.   Sanghis aloways coordinated wth british and were agents giving secrets about meeting of freedm fighgters.   British massacred thusands of people in jalianwala baugh and the informatin about the gathering was given to british by these gaddars.   Same blood is still running in them.  They treat the first indian terrorist Naturam Godse as their  God.   These gaddars should be give good lesson by all the peace lovers and nationalists.   

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
coastaldigest.com news network
June 17,2024

eidnamazm.jpg

Mangaluru, June 16: Muslims in Mangaluru observed Eid al-Adha today by offering prayers in mosques and Eidgahs, exchanging greetings, and sacrificing animals, as the monsoon rain took a break in the region.

Congregational Eid prayers were held in dozens of mosques across the city. Thousands of Muslims gathered at the Masjids and Eidgahs early in the day. Hundreds of women and children also participated in prayers at some of the Masjids. Special 'dua' was offered for peace in the country and around the world, including Gaza.

Dressed in new clothes, Muslims visited their relatives' houses, where they were treated with special sweet dishes. Platters of a variety of delicious cuisines were prepared in Muslim households.

Children in festival attire added color to the celebrations. People wished each other Eid Mubarak and hugged as a large number of photographers captured the poignant scenes of the festival prayers and greetings.

In their Eid sermons, Khateebs exhorted the believers to follow the ideals of Prophet Ibraheem (pbuh), who had decided to sacrifice his son Prophet Ismaeel (pbuh) as ordained by Allah.

Eid al-Adha is an occasion of joy and peace, where people celebrate with their families, let go of past grudges, and make meaningful connections with one another. It commemorates Prophet Ibraheem’s willingness to sacrifice everything for God.

eidnamazm2.jpg

eidnamazm1.jpg

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 8,2024

Mangaluru: Commissioner of Police Anupam Agrawal has directed school and college heads to strictly adhere to the Karnataka Motor Vehicles (Conditions for Vehicles Engaged in Transport of School Children) Rules 2012 and submit a compliance report.

Chairing a meeting with heads of schools and colleges, Schoolchildren Safety Committee members, and school vehicle owners on Friday, the commissioner also proposed changing school and college timings to facilitate smoother traffic flow in the city.

Emphasizing the importance of adherence to traffic rules by students and parents who drop children off at schools, the commissioner highlighted the need to raise awareness among students and their parents about the safety of children in school vehicles. He stressed that drivers should avoid overloading vehicles and refrain from using shrill horns. "Action will be taken against vehicle owners for violating the rules," he warned.

The commissioner suggested measures to reduce vehicle density on the roads during the start and end of class hours. "Parking space should be arranged within school premises for school vehicles to facilitate safe boarding and alighting of students. If no parking space is available, arrangements should be made to provide parking within the campus as soon as possible," he directed school heads.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 3,2024

surfingchampions.jpg

Mangaluru: Tamil Nadu surfers swept the top honors in all four categories, men’s open, women’s open, groms boys & U-16 and groms girls & U-16, at the Indian Open of Surfing at the Sasihithlu beach.

Ajeesh Ali, who competed in the Paris Olympics qualifiers (2023 ISA World Surfing Games, El Salvador) last year, was crowned the new IOS champion in the men’s open category.

Teenage sensation Kamali Moorthi completed a double victory by winning both the women’s open and groms girls & U-16 categories, successfully defending her titles.

Another Tamil Nadu teenager, Tayin Arun, impressed the judges with his maneuvers and was crowned the new IOS champion in the groms boys & U-16 category.

The final day's action began with the semi-finals of the groms boys and U-16 category. Local favorite Pradeep Pujar led the pack with a score of 8.80, advancing to the finals alongside Prahlad Sriram (8.50), Harish P (8.26), and Tayin Arun (6.76).

Speaking on the surfing conditions today, Dylan Amar from Indonesia, who was the head judge at Indian Open of Surfing, said, “The conditions today were excellent, making this venue highly competitive. Over the three days, the athletes put on an impressive show. If they maintain this level of effort, Indian surfers could soon make it to the Olympics."

The action then moved to the semi-finals of the groms girls and U-16 category. Tamil Nadu surfers Dhamayanthi Sriram and Mahathi Srinivasabharathi qualified for the finals with scores of 4.57 and 3.54 respectively. Kamali Moorthi, the top seed from Tamil Nadu, had already been granted a final spot based on her national ranking.

The finals of the groms boys and U-16 category saw Tayin Arun impressing the judges with his acrobatics, winning his first title at IOS with a score of 10.17. Harish P (8.40) and Prahlad Sriram (7.47) made it a thrilling competition, finishing second and third, respectively. Mantra Surf Club's Pradeep Pujar finished fourth with a score of 5.34.

Speaking after winning his first-ever IOS title, Tayin Arun expressed his joy, "I’m really happy to win the title today as it is my first IOS title, and the conditions were really good for surfing. I enjoyed surfing today, and I’m looking forward to winning more titles in the future. I missed Kishore Kumar as he is my best friend, and I would like to beat him as well."

The final day also featured the groms girls and U-16 finals, an all-Tamil Nadu affair. Kamali Moorthi emerged victorious with a commanding score of 12.17, securing the title by a wide margin. Dhamayanthi Sriram (5.93) and Mahathi Srinivasabharathi (2.07) finished second and third, respectively.

The highlight event of the day was the men’s open surfing final, another all Tamil Nadu affair, featuring the top-seeded surfers from across the country. Ajeesh Ali, who represented India at the 2023 ISA World Surfing Games in El Salvador, walked away with the championship title with the highest score of the day (14.70). The intense action and thrilling competition in the category captivated the audience.

Srikanth D (12.57) and Sanjaikumar S (11.10) took the runner-up and second runner-up titles, respectively, while Sanjay Selvamani came in fourth with a score of 6.17.

Speaking after winning the IOS title in surfing men’s open category, Ajeesh Ali said, “I am thrilled to have won the title today after being the runner-up in the previous edition. Winning the Indian Open of Surfing was something I desperately wanted.

"My experience in El Salvador last year for the Paris Olympics qualifiers allowed me to compete with some of the world’s best surfers and learn a great deal from them. The conditions today were challenging with slow waves, but luckily, I had a board specifically for such conditions. The competition was fierce, as my fellow surfers are among the best in the country."

The women’s open surf category finals concluded the event with fierce competition among India’s leading female surfers. Kamali Moorthi emerged victorious, winning the IOS women’s championship title in a thrilling final.

Kamali scored 12.40 in the finals, narrowly edging out 2022 champion Sugar Banarse from Goa, who scored 12.23 and finished as the runner-up by just 0.17 points. Neha Vaid from Mumbai came in third with a score of 2.97.

Speaking post winning the double titles at IOS, Kamali said, "I am thrilled to have successfully defended both my titles at the Indian Open of Surfing. Surfing in Mangaluru is always a joy, and today was no different. The women’s open category was challenging because I was competing against Sugar Banarse, the 2022 champion. Despite this, I managed to stay calm and not let the pressure get to me before the finals." 

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.