Media completing ignoring issues of rural India, says Sainath

coastaldigest.com news network
August 21, 2017

Udupi, Aug 21: Veteran journalist P Sainath has expressed frustration over Indian media’s reluctance to cover rural issues.

The Magsaysay award winner was delivering a special lecture on the topic — “The story of rural India in digital age”— here on Sunday. The lecture was organised as part of the endowment lecture series “Talluru Nudimale – 2017” by the Tallur Family Trust.

Mr. Sainath said that the front page of average national dailies dedicated space of just 0.67% to stories of rural India. This was an average of five years. This meant that 69% of the population was marginalised in the media. This also meant that there was an ill-informed society.

Rural India is incredibly complex having 833 million people speaking over 718 different languages, he said and added that six of those languages were being spoken by 50 million people and three languages were spoken by over 80 million people, while one language was spoken by 500 million people. Inequalities in India had grown faster in the last 20 years than in any other country in the world. Some of the finest skills in the country were dying.

The Skills Development Project was taking the weavers of Kanjeevaram, one of the greatest traditions in Indian history, and was making them autorickshaw drivers. The Tamil weavers had given up. Now, it was Padmashalis from Telangana who are doing the work of weaving. A giant de-skilling was taking place in rural India.

Millions of children were entering schools, where they could not own textbooks. But the newspapers, magazines and television channels were silent on it. Even the education sector was getting commercialised and privatised. The high-rung IIMs were charging Rs. 22 lakh as fees. The low-rung IIMs were charging Rs. 10 lakh and above. Though there were only a few freedom fighters living now, the media had not bothered to take their opinion on the freedom movement during the 70th Independence Day. Instead, one of the newspapers had taken the views of CEOs of big companies and Bollywood celebrities on it, he said. Mr. Sainath released “Nunnanabetta”, a collection of articles written by Rajaram Tallur.

G.N. Mohan and Nagesh Hegde, journalists, M.S. Sriram, writer and economist, Narayana A., Professor, Azim Premji University, gave their responses to Mr. Sainath’s lecture.
 

Comments

Vinod Acharya
 - 
Monday, 21 Aug 2017

The solo warrier... well said sir. Real face of media..

AR Shetty
 - 
Monday, 21 Aug 2017

I'm a big fan of you sir. 

Hari
 - 
Monday, 21 Aug 2017

Sir, Including you only few people doing true journalism

Danish
 - 
Monday, 21 Aug 2017

Smooth running of media, needed capital. so media cant neglect corperators and MNCs. without them media wont get capital and advts..

Kumar
 - 
Monday, 21 Aug 2017

I remember sir, you told once in a workshop regarding media neglected farmer issues and went for fashion show coverage

Ganesh
 - 
Monday, 21 Aug 2017

Sir, Media and media people (except you) needed more publicity, so they will do unwanted controversy issues. 

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News Network
November 22,2025

Mangaluru: Police Commissioner Sudheer Kumar Reddy C H has warned of strict action against individuals spreading rumours and attempting to create insecurity within the Muslim community and fuel hatred between Hindus and Muslims through social media.

Referring to a recent social media post alleging that police personnel had entered a masjid premises to check whether beef was being cooked, the commissioner said miscreants were attempting to push their communal agenda. 

“A group of people, both from Mangaluru and abroad, are trying hard to spread rumours. For the past 10 days, they have been attempting to rake up old issues, highlight routine matters as controversies, or fabricate news altogether,” he said.

He reiterated that any such attempts to disturb communal harmony would invite legal action. “Cases will be registered and the accused will be brought to book,” he stated.

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Media Release
November 24,2025

novel2.jpg

Sharjah, UAE: Ayisha Basheer Esra, a talented young writer hailing from Aramboor in Dakshina Kannada’s Sullia taluk, marked a significant milestone in her burgeoning literary career with the launch of her debut novel, The Betrayal of the Kingdom, at the Sharjah International Book Fair. The prestigious event, recognized as the world’s largest book fair, provided a fitting stage for the unveiling of Esra’s work.

The official release ceremony was conducted by Sheikh Abdullah bin Mohammed Al Qasimi, Director of the Religious Affairs Office of the Sharjah Government and a distinguished member of the royal family, underscoring the significance of Esra’s achievement. Mrs. Lini Shivaprasad, Principal of GEMS Millennium School, Sharjah, had the honor of receiving the first copy of the novel.

The event was graced by the presence of numerous distinguished guests, reflecting the widespread recognition of Esra’s literary talent and the anticipation surrounding her debut novel. Among the notable attendees were Syed Panakkad Munawwarali Shihab Tangal, Dr. Mariam Al Shenasi, the UAE’s renowned writer and Head of Dar Al Yasmin Publications, Dr. K. K. N. Kurup, Retired Vice Chancellor of Calicut University and Historian, Sharjah Businessman Shamsuddin Bin Mohideen, Nizar Talangara, President of the Sharjah Indian Association, V. T Salim, Director of Silver Home Real Estate, Munir Al Wafa, MD of Lipi Publication Akbar, and other esteemed individuals.

At the remarkably young age of eight, Esra has already established herself as a prolific writer, authoring and publishing collections of short stories in addition to her newly released full-length novel. Her dedication to writing and her exceptional talent have positioned her as one of the youngest authors to achieve such literary success. 

Esra is the daughter of Basheer and Haseena, residents of Aramboor, Sullia, and currently a student at Sharjah’s GEMS Millennium School. Her early accomplishments serve as an inspiration to aspiring young writers and a testament to the power of nurturing creativity from a young age.

novel1.jpg

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News Network
November 21,2025

Bengaluru, Nov 21: The Karnataka government is facing pressure to overhaul its employment system after a high-level Cabinet sub-committee recommended the complete phase-out of job outsourcing in government offices, boards, and corporations by March 2028. The move is aimed at tackling a systemic issue that has led to the potential violation of constitutional reservation policies and the exploitation of workers.

The Call for Systemic Change

With over three lakh vacant posts currently being filled through private agencies on an outsource, insource, or daily wage basis, the sub-committee highlighted a significant lapse. "As a result, reservations are not being followed as per the Constitution and state laws. It’s an urgent need to take serious steps to change the system. It has been recommended to completely stop the system of outsourcing by March 2028," the panel stated in a document.

The practice of outsourcing involves private companies hiring workers to perform duties for a government agency. Critics argue this model results in lesser salaries, a lack of social security benefits (otherwise available to permanent government employees), and a failure to adhere to the provisions of Articles 14 and 15 of the Constitution, which guarantee equality before the law and prohibit discrimination.

The 'Bidar Model' as a Stop-Gap Solution

To regulate the current mode of employment and reduce worker exploitation until the 2028 deadline, the government plans to establish workers’ services multi-purpose cooperative societies across all districts, following the successful "Bidar Model."

The Bidar District Services of Labour Multi-purpose Cooperative Society Ltd., which operates under the District Commissioner, is cited as a successful example of providing a measure of social security to outsourced staff. Labour Department officials argue this society ensures workers receive their due wages and statutory facilities like ESI (Employees' State Insurance) and PF (Provident Fund), in exchange for a 1% service fee collected from the employees.

legislative push and Priority Insourcing

The recommendations, led by the sub-committee headed by Law and Parliamentary Affairs Minister H K Patil, are set to be discussed at the next Cabinet meeting. The committee has proposed the introduction of the Karnataka Outsourced Employees (Regulation, Placement and Welfare) Bill 2025.

In a move addressing immediate concerns, Labour Minister Santosh Lad, a member of the sub-committee, has reportedly assured that steps will be taken over the next 2-3 years to insource workers in "life-threatening services" on a priority basis. This includes essential personnel like pourakarmikas (sanitation workers), drivers, electrical staff in the Energy Department, and Health Department staff handling contagious diseases. The transition aims to grant these workers the long-term security and benefits they currently lack under the outsourcing system. 

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