Fast-food chains starved for customers during Ramadan

[email protected] (Arab News)
June 4, 2017

Jeddah, Jun 4: Let's face it. Saudis love their fast food. McDonald's, Hardee's and KFC are all wildly successful in the Middle East market, but are American fast food chains compatible with the very Middle Eastern rituals of Ramadan?

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Not so much. For reasons only Arabs can explain, American fast food is not a good fit when it comes to traditional Middle Eastern food during Ramadan and other cultural and religious rituals.

Fast-food chains entice observers of the fast during the holy month of Ramadan with lower prices and all-you-can-eat offers. But is that enough to replace home-cooked meals with fried chicken and pizza?

Fast-food chains provide instant gratification for families on the go, and especially commuters on the way home from work as they try to get their takeaway before the restaurants close for prayer. But during Ramadan it is a far different story. Families breaking fast at sunset prefer home-cooked meals at home and reserve eating out for special occasions.

Ramadan is celebrated annually by Muslims who fast for about 30 days as the fourth pillar of Islam. Muslims refrain from eating, drinking beverages and smoking from sunrise — at Fajr prayer — until sunset when they break the fast for iftar.

Naif Al-Jabally, a supervisor for one of the McDonald's restaurants in Jeddah, told Arab News that fast-food chains take a huge hit in food sales during Ramadan. Nearly every restaurant in the Kingdom is closed until after Asr prayer around 4 p.m.

Most fast food chains attempt to attract customers during Ramadan by offering special meals that include dates and with affordable prices as they remain closed during the day and open only in the evening.

McDonald's, which has a delivery service year-round, offers deliveries during Ramadan from 9 p.m. to dawn. Yet marketing fast food during the holy month does not always work.

“There are way more customers during normal days (the rest of the year) than during Ramadan,” Al-Jabally said. “During Ramadan, we open at 5:30 p.m.”

And when customers do order a Ramadan meal, it is usually from the regular menu.

“There is no noticeable demand for the Ramadan meal,” Al-Jabally said.

Maha Nasir, 45, told Arab News that she likes to enjoy iftar outside the home, but at a restaurant that serves quality food. “We love to have iftar outside with the family once a week,” she said. “We like to go to the open buffet of any restaurant.”

Al-Baik, a Saudi favorite with a reputation for attracting crowds of patrons, also struggles during Ramadan.

“Customers are usually much more in number during the year than in Ramadan,” said a cashier at a Jeddah Al-Baik branch, who noted that the number of customers drop by nearly half during Ramadan.

In fact, Al-Baik makes no attempt to market Ramadan meals to its customers, preferring to stand by its main menu of roasted chicken and deep-fried shrimp.

Al-Tazaj jumps on the Ramadan bandwagon with a SR6 meal that includes dates, Laban, sambosa, soup, water, green salad and Arabic coffee.

Pizza Hut has a special Ramadan Box offer for SR89 that throws in sambosa with its regular pizza selections.

Restaurant operators, however, generally recognize that a fast-food meal defeats the purpose of iftar, which should be a light meal with perhaps something heavier later in the evening.

Maha Nasir makes it a point to avoid all fast-food establishments.

“My kids and I avoid fast-food during Ramadan as the meal because it will be full of fat and that is not good for our stomach. Iftar should be healthy. It can be grilled and contains salad or soup.”

For most families, Ramadan means home, family, fresh and home-cooked food.

Nora Al-Sabea, 29, and the mother of five, told Arab News that it is all about being at home.

“I don't prefer iftar outside unless there is a family gathering,” she said.

But then, like every parent who is outnumbered by the children, they sometimes cave in to pressure.

“I prefer the food I cook myself. No way will there be fast-food unless the kids are insisting.”

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News Network
April 27,2024

The spokesman for the Yemeni Armed Forces has said it has carried out new operations against American and British targets in retaliation for their aggression on the country.

Brigadier General Yahya Saree said on Friday that Yemen’s naval forces struck a British oil tanker in the Red Sea with missiles.

Saree also said the military also shot down an American MQ-9 drone in Sa’ada province.

He added that the new operations were also a show of solidarity with Palestinians in the Gaza Strip, amid the Israeli genocide there. 

“The Yemeni Armed Forces salute all the people of Yemen for their faithful response to the call of the fighter leader Sayyed Abdulmalik Badr El-Din Al-Houthi, may Allah protect him, in their unprecedented large-scale interaction in support of our oppressed brothers in the Gaza Strip, affirming support for the Armed Forces in their military operations against the ‘Israeli’ enemy and against the American-British aggression supporting it in the Red and Arabian Seas and the Indian Ocean,” Saree said.

He stressed that the Yemeni armed forces will continue operations in the Red and Arabian Seas as well as the Indian Ocean until the Western-backed Israeli genocide comes to a halt.

Since the start of the brutal campaign in Gaza, the regime has killed more than 34,300 Palestinians and injured over 77,000 others. It has cut off fuel, electricity, food and water to the more than two million Palestinians living there.

The Yemeni Armed Forces have been targeting Israeli vessels or those “associated” with the occupying regime in the Red Sea and the Arabian Sea since October 7, 2023.

The regime ignited its bloody war machine in the besieged Palestinian territory on that October day in response to Operation Al-Aqsa Storm conducted by the resistance movement Hamas.

The maritime attacks have forced some of the world’s biggest shipping and oil companies to suspend transit through one of the world’s most important maritime trade routes.

Tankers are instead adding thousands of miles to international shipping routes by sailing around the continent of Africa rather than going through the Suez Canal.

The pro-Palestine maritime campaign has also prompted airstrikes by the US and its allies on Yemen – in violation of the Yemeni sovereignty and international law.

In consequence, Yemen’s armed forces have declared US and British vessels as legitimate targets.

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News Network
April 30,2024

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Gaza civil defense agency has warned of a looming health disaster in the besieged Strip as the decomposition of dead bodies under the rubble of buildings destroyed by the relentless Israeli bombings accelerates.

The agency pointed on Tuesday to the risk of diseases and epidemics associated with the public decomposition of thousands of bodies due to rising temperature.

“The continued accumulation of thousands of bodies under the rubble has begun to cause the spread of disease and epidemics, especially with the onset of summer and the rise in temperatures, which accelerates the process of decomposition,” it said in a statement.

Seven months into the war, the Geneva-based Euro-Mediterranean Human Rights Monitor warned earlier that the decomposition of dead bodies for long periods leads to the transmission of serious diseases, including blood-borne viruses and tuberculosis.

"Gastrointestinal infections like cholera can also be easily spread through direct contact with dead bodies leaking excrement, soiled clothing, or contaminated tools or vehicles," it added.

In another report last week, Euro-Med Monitor also warned that thousands of corpses left in the streets or beneath house debris are rotting and being consumed by cats and dogs, which is an additional factor contributing to the spread of infectious diseases.

"The spread threatens the environment and public health in the Strip, and health authorities in the Strip have detected about one million cases of infectious diseases," the report added.

The Global Nutrition Group also estimates that at least 90 percent of the Gaza Strip’s children under the age of five are affected by one or more infectious diseases and that 70 percent have had diarrhea in the past two weeks—a 23-fold increase compared with the 2022 baseline.

Unexpected blistering temperatures across Gaza have also added to the daily misery faced by the enclave’s people and sparked new fears of disease outbreaks amid a lack of sufficient clean water and waste disposal, the UN Relief and Works Agency for Palestine Refugees in the Near East, also known as UNRWA said on Thursday.

This comes as the death toll from Israel's genocidal campaign against Gaza rose to 34,535. Among the dead are more than 14,500 children and 9,500 women.

Since the war began on October 7, nearly 85 percent of Gaza's 2.3 million people have been displaced.

Vast swathes of the besieged territory are in ruins as Israel continues its onslaught, dropping at least 75,000 tons of explosives on Gaza, according to the Gaza Media Office.

Earlier this month, UNRWA, said 62 percent of all houses in the besieged territory have been damaged or destroyed.

Gaza Media Office recently reported that nearly 90,000 housing units have been destroyed while nearly 300,000 units have been damaged by the Israeli air and ground offensive.

The United Nations Office for the Coordination of Humanitarian Affairs (OCHA) reported on Monday that nearly 37.5 million tons of conflict-generated debris are estimated to be present throughout Gaza, based on assessments by UN bodies.

The world’s hunger watchdog, known as the Integrated Food-Security Phase Classification (IPC), said in a report published on March 18 that about 1.1 million Palestinians in Gaza are living through catastrophic food insecurity, warning that famine is likely to strike by May in northern Gaza and can spread across the territory by July.

Francesca Albanese, the UN special rapporteur on the occupied Palestinian territory, said in a report published in late March that there were clear indications that Israel has violated three of the five acts listed under the UN Genocide Convention.

These acts Albanese said were “killing members of the group; causing serious bodily or mental harm to the group’s members; and deliberately inflicting on the group conditions of life calculated to bring about its physical destruction in whole or in part.”

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News Network
April 23,2024

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The genocidal Israeli war on the Gaza Strip has entered its 200th day, with occupation forces killing more Palestinians in defiance of widespread international outcry to end the carnage.

The aggression marked its 200th day on Tuesday with no end in sight to the Israeli war that has so far killed a shocking number of Palestinians and led to a humanitarian crisis in the besieged territory.

The Gaza Health Ministry said Israeli forces have committed three "massacres" over the past 24 hours, killing at least 32 Palestinians and wounding 59 others.

The numbers, it added, bring the Palestinian death toll to more than 34,183, with at least 77,143 injured and an estimated 7,000 missing and presumed dead since early October.

More than 14,500 children and 9,500 women are among those killed, making up over 70 percent of the victims, according to health officials.

Israel waged its brutal US-backed war on the Gaza Strip on October 7 after the Palestinian Hamas resistance group carried out Operation Al-Aqsa Storm against the usurping entity in retaliation for its intensified atrocities against the Palestinian people.

Israel has been carrying out war crimes in Gaza by deliberately starving people and forcing their evacuation, as well as targeting hospitals and schools sheltering displaced Palestinians.

Despite all these atrocities, the regime has failed to achieve its declared objectives of “destroying Hamas” and finding Israeli captives held in Gaza.

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