Bull run for Shankarapura jasmine ends

Mangalore, October 10: The Bull run this season for the famed fragrant Shankarapura Mallige or popularly known as 'Sooji Mallige' has ended. The rate of one 'atte' of flowers, which had crossed Rs 820 a week back, has now fallen sharply to Rs 150 on Sunday. It was quoting at Rs 210 on Saturday.

The more fragrant but less fancied Jaaji mallige, also grown in Udupi region, was quoted at Rs 45 on Sunday and on Saturday it was Rs 65. It was at a high of Rs 350 last week. About 800 jasmine flowers, depending on their size, are strung together using plantain stalk to make one chendu and four chendus make one atte.

Udupi Mallige Belegaarara Sangha president Ramakrishna Sharma Bantakallu says that the rates fluctuate wildly on a day to day depending on the supply and demand of jasmine, which is a fancy item. There are merchants in Mumbai who buy Rs 5 lakh worth of flowers on a day as when there is high demand during festivities and marriage seasons,'' he said. Apart from Mumbai, the coastal regions of Mangalore, Udupi and Kerala are the major markets for this flower.

There are about 10,000 families engaged in jasmine cultivation in the coastal districts extending from Kasargod to Uttara Kannada, with a maximum number of 7,500 families being in Udupi district. Sharma says the rates are likely to go up again during Deepavali and marriage season. The lowest rates an 'atte' quotes is Rs 80 during off season and it sometimes goes down to as low as Rs 40 during transport strikes. A rate of Rs 200 per 'atte' is remunerative,'' observes Sharma.

The fancy rate for the fancied flowers depends upon the whims and fancies of the wholesale merchants based on the demand from customers and the supply. Fortunately in the case of jasmine growers, whatever the hike, barring a commission of Rs 10 or Rs 20 the entire sum is passed on to the growers unlike in other agro sectors where middle men make windfall profits. We get a daily rate from wholesalers and we give the maximum to the merchant who quotes the highest,'' says Sharma.

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From malls to highways, Kannada signboards to be enforced in Dakshina Kannada

News Network

February 4,2026

Mangaluru: Urban local bodies and gram panchayats should make the use of Kannada on signboards mandatory while issuing trade licences to commercial establishments, Dakshina Kannada Deputy Commissioner Darshan HV said. He also called for regular inspections to ensure compliance.

Presiding over the District Kannada Awareness Committee meeting at the deputy commissioner’s office, Darshan said the city corporation would be directed to ensure that shops operating in malls prominently display their names in Kannada. “All commercial establishments, including shops, companies, offices and hotels, must mandatorily display their names in Kannada on signboards,” he said.

The deputy commissioner added that the National Highways Authority of India (NHAI) would be instructed to include Kannada on signboards along national highways. Banks, he said, would be directed through committee meetings to provide application forms in Kannada.

“Even if English-medium schools and colleges impart education in English, their signboards must display the institution’s name in Kannada. Steps will also be taken to ensure that private buses display place names in Kannada,” Darshan said.

During the meeting, committee members raised concerns over the closure of Kannada-medium schools in rural areas due to a shortage of teachers and stressed the need for immediate corrective measures. They also pointed out that several industries employ workers from other states while overlooking local candidates.

Members further demanded that nationalised banks provide deposit and withdrawal slips in Kannada. It was brought to the deputy commissioner’s notice that the presence of staff without knowledge of Kannada in rural branches of nationalised banks is causing hardship to local customers.

Meanwhile, MP Srinath, president of the District Kannada Sahitya Parishat, urged the district administration to allot land for the construction of a district Kannada Bhavana in Mangaluru.

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