Urgent need to increase sales, marketing channels for women entrepreneurs in Bengaluru to scale up their businesses: Study

News Network
August 22, 2020

Bengaluru, Aug 22: There is an urgent need "to increase sales and marketing channels" for women entrepreneurs in Bengaluru to run and scale up their businesses, and make them finance ready so that they can access capital, according to a study.

The study report released by Global Alliance for Mass Entrepreneurship (GAME) and consulting firm Sattva also noted that there has been a sharp decline in their revenues due to COVID-19.

"The study finds that for women entrepreneurs in Bengaluru, to run and scale their businesses, there is an urgent need "to increase sales & marketing channels and make them finance ready" so that they can access capital. While women entrepreneurs in the region face formidable challenges, the combination of new market platforms, peer-support networks, capital will make women entrepreneurs a force to reckon with before the end of the decade," read the release by GAME.

The majority of the research participants were middle-aged, educated women entrepreneurs from lower-to-middle income households.

The purpose of the study across priority sectors like food, apparel, health and wellness and education in Bengaluru is to build a nuanced understanding of women-owned small businesses and to ensure that efforts made to enable growth are mapped to the differing needs of the segment.

At a time when COVID-19 has disrupted businesses across the world, women entrepreneurs in Bengaluru bear the brunt too as their revenues dipped by 60-80 per cent due to the pandemic, the study pointed out.

For all entrepreneurs, COVID has reduced their revenues by 60-80 per cent, the report highlighted. The study identified them into Solopreneurs (64 per cent) and Nanopreneurs (36 per cent). Solopreneurs are entrepreneurs who run their businesses on their own i.e. they do not hire paid employees or workers while Nanopreneurs employed at least 1 worker apart from themselves.

Of the interviewed entrepreneur pool, Strivers (Nanopreneurs earning less than Rs 60,000 a month and having grown their teams for business expansion) had an 80 per cent decline in revenue due to reduced customer footfall, the report underlined.

As per the study, 53 per cent of the participants had their monthly household income below Rs 50,000, 84 per cent women entrepreneurs use personal savings for capital needs and also tend to rely on friends and family, 97 per cent of the women entrepreneurs hired less than 5 paid employees/workers and 67 per cent entrepreneurs had been running their businesses for under 5 years.

Formalization is higher among nanopreneurs with 78 per cent of them having registered businesses versus 27 per cent solopreneurs.

The study pointed out that with limited financial literacy, 80 per cent of Seekers either maintain rough books of accounts or do not maintain any books while 46 per cent of Aspirants were able to make pivots in their business post-COVID by working on strengthening their online presence during this time.

"Nanopreneurs sub-segments - Strivers who employ between 1-5 people with business monthly revenue of less than Rs 60000 and Achievers with business monthly revenue between than Rs 60,000 and Rs 2,00,000. Nanopreneurs sub-segments - Strivers who employ between 1-5 people with business monthly revenue of less than Rs 60000 and Achievers with business monthly revenue between than Rs 60,000 and Rs 2,00,000," read the release.

A few findings of the Study have helped understand that there is a need to immediately help women entrepreneurs transition from building businesses using personal savings/borrowings to small sized affordable finance to expand the reach of their business, read the release.

Talking about the study, M Srinivas Rao, CEO, GAME said, "GAME's mission is to catalyse 10 million mass entrepreneurs in India by 2030, half of whom will be women. Our study in Bengaluru focused on the four sectors of Food, Apparel, Healthcare and Education that typically have more women entrepreneurs compared to other sectors."

"Noticeably, even across these four sectors, only 15% are women-owned and of these only, 4% employ greater than 5 people. This shows that we have a long way to go. The Study reinforces the sentiment that while women in Bengaluru have many opportunities to build entrepreneurial ventures, the ecosystem lacks in supplementing them with the adequate resources, infrastructure and freedom," he said.

Dr Rajeswari Ranganathan, President, Association of Women Entrepreneurs of Karnataka (AWAKE) said that Financial Literacy and Awareness, Technology and Digital Literacy and Nurturing of an entrepreneurial mindset are key areas of support for all categories of women entrepreneurs.

Aarti Mohan, Co-founder and Partner at Sattva Consulting said that COVID's impact has made lack of access to affordable credit, more so for women entrepreneurs, a central issue.

"Gendered factors in access impede these women entrepreneurs from applying to formal credit. The need of the hour is to bring them under a formal and affordable credit system to help them scale their business," she said.

"With COVID severely affecting businesses, women entrepreneurs need to relook at their business models. As an immediate recourse keeping in line with the new normal, they should be looking at online channels like social media and eCommerce platforms to sustain business. In the mid-to longer term, women need to access more government schemes and stimulus including financial assistance to recover from their negative cash flow," she added.

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coastaldigest.com news network
February 5,2026

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Mangaluru: The KSRTC Mangaluru division has rolled back the fare hike on buses operating on the Mangaluru–Kasaragod route following the suspension of toll collection at the Arikkady toll plaza near Kumbala in Kasaragod district.

The fare revision had been implemented after the National Highways Authority of India (NHAI) began toll collection at the Arikkady plaza on NH-66. As a result, fares for ordinary and Rajahamsa services were increased by ₹7 and ₹10, respectively, raising the bus fare from Mangaluru to Kasaragod from ₹81 to ₹88.

Senior Divisional Controller of KSRTC’s Mangaluru division, Rajesh Shetty, said the fares were reduced after toll collection at the Arikkady plaza was stopped. “The tollgate began operations on January 13, and the toll amount was deducted from the FASTag accounts of KSRTC buses operating on the route. Following an order from the central government to suspend toll collection, KSRTC has also withdrawn the additional fare with immediate effect,” he said.

At present, vehicles travelling on the Mangaluru–Kasaragod route pay toll only at the Talapady toll plaza. The toll for light motor vehicles (LMVs) at Talapady is ₹80 for a same-day return, while heavy vehicles, including buses, are charged ₹250. At Arikkady, the toll rates were ₹130 for LMVs (same-day return) and ₹450 for buses.

Protests against Arikkady toll plaza

The Arikkady toll plaza witnessed widespread protests from January 12, the day toll collection commenced. On the second day, an action committee led by Manjeshwar MLA A K M Ashraf launched an indefinite protest at the site. Except for the BJP, leaders and workers of most major political parties participated in the agitation.

On the night of January 14, a large number of protesters gathered at the plaza and vandalised property, following which authorities temporarily suspended toll operations. The BJP later also expressed opposition to the toll plaza and criticised NHAI’s decision. 

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News Network
February 4,2026

Mangaluru: Urban local bodies and gram panchayats should make the use of Kannada on signboards mandatory while issuing trade licences to commercial establishments, Dakshina Kannada Deputy Commissioner Darshan HV said. He also called for regular inspections to ensure compliance.

Presiding over the District Kannada Awareness Committee meeting at the deputy commissioner’s office, Darshan said the city corporation would be directed to ensure that shops operating in malls prominently display their names in Kannada. “All commercial establishments, including shops, companies, offices and hotels, must mandatorily display their names in Kannada on signboards,” he said.

The deputy commissioner added that the National Highways Authority of India (NHAI) would be instructed to include Kannada on signboards along national highways. Banks, he said, would be directed through committee meetings to provide application forms in Kannada.

“Even if English-medium schools and colleges impart education in English, their signboards must display the institution’s name in Kannada. Steps will also be taken to ensure that private buses display place names in Kannada,” Darshan said.

During the meeting, committee members raised concerns over the closure of Kannada-medium schools in rural areas due to a shortage of teachers and stressed the need for immediate corrective measures. They also pointed out that several industries employ workers from other states while overlooking local candidates.

Members further demanded that nationalised banks provide deposit and withdrawal slips in Kannada. It was brought to the deputy commissioner’s notice that the presence of staff without knowledge of Kannada in rural branches of nationalised banks is causing hardship to local customers.

Meanwhile, MP Srinath, president of the District Kannada Sahitya Parishat, urged the district administration to allot land for the construction of a district Kannada Bhavana in Mangaluru.

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News Network
February 3,2026

Bengaluru: Following reports of fresh Nipah virus (NiV) cases in West Bengal and heightened vigilance across parts of Southeast Asia, the Karnataka Health Department has placed the state on high alert and activated emergency preparedness protocols.

Health officials said enhanced surveillance measures have been initiated after two healthcare workers in Barasat, West Bengal, tested positive for the virus earlier this month. While no cases have been reported in Karnataka so far, authorities said the state’s past exposure to Nipah outbreaks and high inter-state mobility warranted preventive action.

Officials have directed district health teams to intensify monitoring, particularly at hospitals and points of entry, and to ensure early detection and isolation of suspected cases.

High Mortality Virus with Multiple Transmission Routes

Nipah virus is a zoonotic disease that can spread from animals to humans and has a reported fatality rate ranging between 60 and 75 per cent. Fruit bats, also known as flying foxes, are the natural reservoirs of the virus and can transmit it by contaminating food sources with saliva or urine.

Known modes of transmission include:

•    Contaminated food: Consumption of fruits partially eaten by bats or raw date-palm sap
•    Animal contact: Exposure to infected pigs or other animals
•    Human-to-human transmission: Close contact with body fluids of infected persons, particularly in healthcare settings

Symptoms and Disease Progression

The incubation period typically ranges from 4 to 14 days, though delayed onset has also been reported. Early symptoms often resemble common viral infections, making prompt clinical suspicion critical.

•    Initial symptoms: Fever, headache, body aches, fatigue, sore throat
•    Progressive symptoms: Drowsiness, disorientation, altered mental state
•    Severe stage: Seizures, neck stiffness and acute encephalitis, which can rapidly progress to coma

Public Health Advisory

The Health Department has issued precautionary guidelines urging the public to adopt risk-avoidance practices to prevent any local spillover.

Do’s
•    Wash fruits thoroughly before consumption
•    Drink boiled and cooled water
•    Use protective equipment while handling livestock
•    Maintain strict hand hygiene

Don’ts
•    Avoid fruits found on the ground or showing bite marks
•    Do not consume beverages made from raw tree sap, including toddy
•    Avoid areas with dense bat populations
•    Do not handle sick or dead animals

Preparedness Measures

Officials confirmed that isolation wards are being readied in major government hospitals and that medical staff are being sensitised to identify early warning signs.

“There is no cause for panic, but there is a need for heightened vigilance,” a senior health official said, adding that there is currently no approved vaccine or specific antiviral treatment for Nipah, and care remains largely supportive.

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