Modi govt spent over Rs 3,000 crore on self-promotion ads since 2018

News Network
July 23, 2023

journalism.jpg

New Delhi, July 23: The Narendra Modi government has spent Rs 3,064.42 crore on advertisement and publicity for its schemes and programmes since 2018-19 with print media topping the list, though the overall advertisement budget has shown a decline.

The data provided by the Ministry of Information and Broadcasting in Rajya Sabha last week showed that the government spent Rs 1,338.56 crore in print media, Rs 1,273.06 crore in electronic media and Rs 452.80 crore on outdoor publicity between 2018-19 and 2023-24 till July 13 this year.

According to the data, the overall expenditure has declined from Rs 1,179.16 crore om 2018-19 to Rs 408.46 crore in 2022-23. 

In 2019-20, the advertisement expenditure had slumbed to Rs 708.18 crore. It further declined to Rs 409.47 crore in 2020-21 and Rs 315.98 crore in 2021-22 but picked up in 2022-23. 

Between April and July 13 this year, the government has spent Rs 43.16 crore on advertisements.

An analysis of the data showed that the electronic media had a higher share of the advertisement pie in 2018-19 and 2019-20 over the print media, its share declined in the next three fiscals.

In 2018-19, the electronic media got advertisements worth Rs 514.29 crore against print media's Rs 429.55 crore. The next fiscal too saw a similar trend though the advertisement budget was cut substantially owing to Covid-19 pandemic -- electronic media got Rs 316.99 crore against Rs 295.05 crore.

However, the trend reversed in 2020-21 when print media got Rs 197.49 crore against electronic media's Rs 167.90 crore. Similarly in 2021-22, it was Rs 179.04 crore against Rs 101.24 crore and Rs 220.34 crore and Rs 155.27 crore respectively.

The first four months of this fiscal, however, showed that electronic media spent was higher -- Rs 17.37 crore against Rs 17.09 crore in print.

The expenditure on outdoor publicity has come down drastically from Rs 235.33 crore in 2018-19 to Rs 32.85 crore in 2022-23. This fiscal so far, the government has spent Rs 8.70 crore.

In his written reply to the query of Trinamool Congress' Abir Ranjan Biswas, Information and Broadcasting Minister Anurag Thakur has said that an independent third party agency, conducted an all India Survey/Impact Assessment Study of Multi-Media Campaigns executed by Central Bureau of Communication (CBC) covering 722 districts. 

"Findings of the study have been found to be very useful in planning effective communication strategies so as to ensure targeted information dissemination and last mile connectivity," he said.

In a similar but separate question by Congress' Syed Nasir Hussain, the Minister said the CBC releases campaigns relating to publicity/awareness about Government schemes/programmes keeping in view the factors like target audience, availability of budget etc. as indicated by the client ministries and departments.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 23,2026

modIKERALA.jpg

Prime Minister Narendra Modi, during his visit to Thiruvananthapuram on Friday, January 23, indicated that the Bharatiya Janata Party (BJP) is aiming to expand its political footprint in Kerala ahead of the Assembly elections scheduled in the coming months.

Speaking at a BJP-organised public meeting, Modi drew parallels between the party’s early electoral gains in Gujarat and its recent victory in the Thiruvananthapuram Municipal Corporation. The civic body win, which ended decades of Left control, was cited by the Prime Minister as a possible starting point for the party’s broader ambitions in the state.

Recalling BJP’s political trajectory in Gujarat, Modi said the party was largely insignificant before 1987 and received little media attention. He pointed out that the BJP’s first major breakthrough came with its victory in the Ahmedabad Municipal Corporation that year.

“Just as our journey in Gujarat began with one city, Kerala’s journey has also started with a single city,” Modi said, suggesting that the party’s municipal-level success could translate into wider electoral acceptance.

The Prime Minister alleged that successive governments led by the Left Democratic Front (LDF) and the United Democratic Front (UDF) had failed to adequately develop Thiruvananthapuram. He accused both fronts of corruption and neglect, claiming that basic infrastructure and facilities were denied to the capital city for decades.

According to Modi, the BJP’s control of the civic body represents a shift driven by public dissatisfaction with the existing political alternatives. He asserted that the BJP administration in Thiruvananthapuram had begun working towards development, though no specific details or timelines were outlined.

Addressing the gathering at Putharikandam Maidan, Modi said the BJP intended to project Thiruvananthapuram as a “model city,” reiterating his party’s commitment to governance-led change.

The Prime Minister’s visit to Kerala also included the inauguration of several development projects and the flagging off of new train services, as the BJP intensifies its political outreach in the poll-bound state.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
February 1,2026

US President Donald Trump on Saturday claimed that the government of India led by Prime Minister Narendra Modi has made a deal to buy Venezuelan oil, as opposed to purchasing it from Iran.

"We've already made that deal, the concept of the deal," he told reporters on Air Force One.

Trump had imposed 25% tariffs on countries buying Venezuelan oil, including India, in March 2025. He had also hit India with tariffs for buying Russian oil, saying it was "funding" President Vladimir Putin's war against Ukraine.

Trump has said that the US has taken control of the oil-rich Venezuela after capturing former President Nicolas Maduro in January.

A fleet of 18 ships loaded with crude oil bound for refineries in Texas, Louisiana, and Mississippi in January, the most since December 2024, according to a report by the news agency Bloomberg.

Combined crude deliveries to the US will reach about 2,75,000 barrels a day, more than doubling volumes seen in December last year. Shipments to China, which averaged 4,00,000 barrels a day last year, fell to zero in January.

PM Modi, Venezuelan President Agree To Expand Ties

Prime Minister Narendra Modi and Venezuela's acting President Delcy Rodriguez spoke on Friday and agreed to take the bilateral relations to "new heights" in the years ahead.

It was the first phone call between the two leaders since the capture of Maduro and his wife by the US on January 3.

"Spoke with Acting President of Venezuela, Ms. Delcy Rodriguez. We agreed to further deepen and expand our bilateral partnership in all areas, with a shared vision of taking India-Venezuela relations to new heights in the years ahead," PM Modi said in a post on X.

A statement from Prime Minister Modi's office said the two leaders agreed to further expand and deepen the India-Venezuela partnership in all areas, including trade and investment, energy, digital technology, health, agriculture, and people-to-people ties.

They exchanged views on various regional and global issues of mutual interest and underscored the importance of their close cooperation for the Global South, the statement said.

Rodriguez also said that they discussed partnerships in the fields of agriculture, science and technology, mining, and tourism, as well as the pharmaceutical and automotive industries.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.