‘A gift of love’! LuLu Yusuff Ali saves Kerala woman's house from bank repossession

News Network
December 7, 2021

yusuff ali.jpg

LulLu Group chairman and managing director MA Yusuff Ali has saved a Kerala woman’s house from being repossessed by a local bank in a random act of kindness.

The UAE-based businessman was approached by the woman, identified as Amina, while he was visiting people who rescued him and several others during a helicopter crash eight months ago, it is learnt.

Yusuff Ali, his wife Shabira, and five others, including the pilot and co-pilot, survived the crash following a forced landing of their helicopter in a swamp amid heavy rains and winds on April 11 in Panangad, a village in Kochi. The accident took place when Ali was on his way to meet with a relative at a hospital in Nettoor.

“Yusuff Ali and his team went to visit the families that rescued him during the crucial moments after the crash. While he was walking towards his car, an elderly lady named Amina ran up to him with several bank documents in her hand,” V Nandakumar, director of marketing and communications at Lulu Group, Abu Dhabi explained.

The incident took place on Sunday, December 5. Amina said her house was soon to be repossessed by a neighbourhood bank due to non-payment of dues. 

In a now-viral video that was shared by bystanders, Amina can be seen desperately asking Yusuffali for assistance.

“The bank will repossess my home. Please help me,” she is seen saying in the video. Without a moment’s notice, the UAE-based businessman promised her his support.

A day later, senior Lulu Group officials have confirmed to Khaleej Times that Yusuffali’s personal staff went to the bank, paid the outstanding amount of approximately Dh18,506 (INR 3,80,000) to the Keechery Service Co-operative Bank. “Yusuffali has also paid Dh2,435 (INR 50,000) which will go towards Amina’s family’s medical expenses,” added Nandakumar.

“The title deed of her house and other documents would be returned to her in two days,” he explained.

Ali had returned to the crash site and visited villagers who rescued him, after fully recovering from injuries he sustained during the accident.

The group said he first met with Rajesh and his wife Biji, a local policewoman.

Yusuffali recollected it was Rajesh who first came to his rescue after the chopper made a belly landing in the waterlogged plot of land. He thanked Rajesh and his wife for their invaluable rescue work during adverse weather conditions, without realising who Yusuffali was.

“It was Biji who rushed to a nearby police station to inform cops about the accident,” said the Group. The head of the retail business presented the family with gifts and a cheque, which Ali called ‘a gift of love’.

Yusuffali spent nearly 30 minutes with the family and promised Rajesh he would extend all the support that was needed to organise his cousin’s wedding.

He also visited Peter, the owner of the land where the crash took place and handed gifts over to him.

The UAE-based Indian businessman and billionaire is very closely involved in several social and charitable humanitarian activities. Earlier this year, he saved Kerala man Becks Krishnan from death row after he paid Dh 500,000 in blood money. 

yusuff ali2.jpg

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
February 5,2026

In an era where digital distractions are the primary rival to academic excellence, the Karnataka Education Department is taking the fight directly to the living room. As the SSLC (Class 10) annual examinations loom, officials have launched a localized "digital strike" to ensure students aren't losing their competitive edge to scrolling or soap operas.

The 7-to-9 Lockdown

The department has issued a formal directive urging—and in some cases, enforcing via home visits—a total blackout of mobile phones and television sets between 7:00 PM and 9:00 PM. This two-hour window is being designated as "sacred study time" across the state until the examinations conclude on April 2.

Key Pillars of the Initiative:

•    Doorstep Advocacy: Teachers are transitioning from classrooms to living rooms, meeting parents to explain the psychological benefits of a distraction-free environment.

•    Parental Accountability: The campaign shifts the burden of discipline from the student to the household, asking parents to lead by example and switch off their own devices.

•    The Timeline: The focus remains sharp on the upcoming exam block, scheduled from March 18 to April 2.

"The objective is simple: uninterrupted focus. We are reclaiming the evening hours for the students, ensuring their environment is as prepared as their minds," stated a senior department official.

Student vs. Reality

While the student community has largely welcomed the "forced focus"—with many admitting they lack the willpower to ignore notifications—the move has sparked a debate on enforceability. Without a "TV Police," the success of this initiative rests entirely on the shoulders of parents and the persuasive power of visiting educators.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.